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About Soaps - An Explorative Study On Consumer Behaviour in Bangalore City
This document is a thesis submitted by H.S. Adithya for the degree of Doctor of Philosophy at Dr. M.G.R University in Chennai, India. The thesis explores consumer behavior related to soap purchases in Bangalore City. It includes an introduction discussing consumer behavior tools and research. A literature review analyzes previous related studies. The experimental work section outlines the research methodology, including data collection from primary and secondary sources and hypothesis. Later sections analyze the data, discuss the results, and conclude with opportunities for future work on understanding consumer soap preferences in Bangalore.
Detailed Information
| Author: | ['James'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 179 |
| Language: | English |
| Format: | |
| Price: | FREE |
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