Table Of Content“tHiS Book takeS you up-CloSe and perSonal witH Seventeen oF tHe
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tHey Have developed tHouSandS oF weBSiteS and Generated millionS in
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online SaleS every year. now, in one plaCe, you Can diSCover all oF e
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tHeir SeCretS and learn How to Create your own internet empire.”
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4 Dozens of different strategies to make serious money online e
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4 The fastest and easiest way to build a low-cost website that sells n
4 Insider tips to reach the top of any search engine and generate serious web traffic t
4 How to master pay per click advertising and tap into large overseas markets r
4 The latest advancements in technology to fully automate email campaigns e
4 How to generate free exposure through the magic of viral marketing p eXpoSed!
4 The future of the internet and how to ride the next big wave r
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F e a t u r i nG w r i t t e n m a t e r i a l By . . . e Featuring Amanda Clarkson Ari Galper Matt Freedman
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Sandy ForSter (WildlyWealthy.com) ´ JaSon Ham (Uniforms.com.au) AAnnddrreeww && DDaarryyll GGrraanntt Sascha Griffin Will Swayne & more
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matt Freedman (Redback Solutions) ´ amanda ClarkSon (eBay Expert) S
daniel turner and marC lindSay (SEO Experts) ´ mitCHell Harper and
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eddie maCHaalani (Interspire.com) ´ andrew and daryl Grant (E-book Experts)
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will Swayne (Marketing Consultant) ´ SaSCHa GriFFin (Pinklily.com.au)
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andrew ClaCy (Affiliate Marketer) ´ mike rHodeS (WebSavvy.com.au)
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adam daviS (Pay Per Click Specialist) ´ JoHn Bertone (Conversion Strategist)
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ari Galper (ChatWise.com)
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d a l e Be a u m o n t
The ‘Secrets Exposed’ Series is proudly published by dream
Dream Express Publishing. A division of express dream
Dream Express International Pty Ltd www.SecretsExposed.com.au express
witH SH aun StenninG & Fo reword By Brett m CFall
ISBN: 978-0-9803087-0-9
Bh1399C1-PressProofs.indd 1 11/9/07 11:45:19 AM
Praise from readers of the ‘Secrets Exposed!’ series
“We’ve all heard the saying, ‘Surround yourself with successful people’. A
big thank you to Dale and the ‘Secrets Exposed!’ team for doing all the
legwork and interviewing these successful entrepreneurs. The ‘Secrets
Exposed!’ series has given me the opportunity to surround myself with
these winners at my own pace, in my own time.”
TC Lam – Strategic Investment Consultant
“I have always been sceptical of any self help, motivational type of book,
but when I came across your book Secrets of Female Entrepreneurs Exposed!
I was so intrigued that I had to buy it. I devoured the book in an afternoon
and re-read several of the inspirational stories four or five times. The
book is beyond exceptional! If this doesn’t awaken the inner entrepreneur
nothing else will!”
Deanne Kemp
“These ‘Secrets Exposed’ books have truly had an impact on my business
and personal life since reading them. I found the format so easy to follow,
and I learnt something new from every contributor. I have recommended
these books to many of my friends and I am looking forward to future
titles as I believe they will all hold secrets that will benefit me.”
Sophie Kelsey – Budding businesswoman
“The ‘Secrets Exposed’ series has become my bible. A secret Rolodex to all
the most successful business minds. To be connected instantly to people
who are doing and have done what you dream and strive to become is
uplifting, inspiring and insightful.”
Tania Menzies – Jelli Beanz International Nannies
“Huge congratulations on an absolutely fabulous read. I couldn’t stop
at one book, I had to go out and get the entire ‘Secrets Exposed’ series.
These books are such an inspirational and practical read that I am telling
everyone I know to get them. If you want to create anything you would
love in your life, go out and get one. They won’t just sit on your shelf,
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you’ll turn to them regularly for ideas, insights, and inspiration to create
your own life dreams too. A small investment to make to have a wealth of
information at your fingertips.”
Alison Nancye – The Mermaid Project
“This series were the first self-help books I ever read – before that I didn’t
even know there was a ‘self-help’ section in the book store! They inspired
me and opened my eyes to all the things I can be. I now achieve many
goals – from not biting my fingernails to getting my Black Belt.”
Kerstin Oberprieler – Student and 2nd Dan Taekwondo Black Belt
“I have read all four of the current ‘Secrets Exposed’ series, and can’t wait
for the next editions. I find these books inspiring and insightful. Dale
has created something unique with all the wonderful ‘added value’ gifts
throughout the books, which I have enjoyed receiving and benefiting
from.”
Lee Clark – Customer Love
“The ‘Secrets Exposed’ series has been instrumental in allowing me to
make a major mental shift about my business and sales. Each chapter is
a separate inspiration and a clear reminder of the simple, daily action and
persistence required to achieve success.”
Nicole Seagren – VISION Finance Australia
“These ‘Secrets Exposed ‘books have taught me a lot more than I learnt
during my studies. The practical information and tips have opened my
eyes to new ways of doing things. In addition to the books, receiving the
free downloads was like continuing that education. I am amazed at how
much I have learnt!”
Brook York – Professional Athlete
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SECRETS OF
INTERNET
ENTREPRENEURS
EXPOSED!
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BBhh11339999MM--PPrreessssPPrrooooffss..iinnddbb iivv 3311//88//0077 88::2277::5555 PPMM
$881
OF FREEE
BONUS
GIFTS*
SECRETS OF
INTERNET
ENTREPRENEURS
EXPOSED!
D A L E B E A U M O N T
WITH SHAUN STENNING & FOREWORD BY BRETT MCFALL
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Disclaimer
All the information, techniques, skills and concepts contained within this
publication are of the nature of general comment only, and are not in any way
recommended as individual advice. The intent is to offer a variety of information
to provide a wider range of choices now and in the future, recognising that we
all have widely diverse circumstances and viewpoints. Should any reader choose
to make use of the information contained herein, this is their decision, and
the contributors (and their companies), authors and publishers do not assume
any responsibilities whatsoever under any conditions or circumstances. It is
recommended that the reader obtain their own independent advice.
FIRST EDITION 2007
Copyright © 2007 Dream Express International Pty Ltd
All rights reserved. No part of this publication may be reproduced, stored in
a retrieval system, or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise, without the prior written
permission from the publisher.
National Library of Australia
Cataloguing-in-Publication entry:
Beaumont, Dale.
Secrets of internet entrepreneurs exposed.
1st ed.
ISBN 9780980308709 (pbk.).
1. Entrepreneurship - Anecdotes. 2. Electronic industries -
Planning. I. Title. (Series : Secrets exposed).
658.421
Published by Dream Express Publishing
A division of Dream Express International Pty Ltd
PO Box 567, Crows Nest, NSW 1585 Australia
Email: [email protected]
Website: www.SecretsExposed.com.au
Distributed in Australia by Gary Allen
For further information about orders:
Phone: +61 2 9725 2933
Email: [email protected]
Editing by Simone Tregeagle [[email protected]]
Layout and typesetting by Bookhouse [www.bookhouse.com.au]
Cover design by Jay Beaumont [www.thecreativehouse.com]
Illustrations by Grant Tulloch [www.tullytoons.com.au]
Printed and bound by McPhersons Printing [www.mcphersonsprinting.com.au]
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To my great friend, Brent Williams. It has been an amazing seven-
year journey working with you. Thanks for teaching me so many
lessons and for holding things together when I needed it the
most.
Dale Beaumont
To my fiancée, best friend and business partner Stephanie for
her endless support and great inspiration.
Shaun Stenning
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Acknowledgments
As with any major project, there are a number of very special people
who contributed to making this book happen, so we’d like to take a
short moment to say, ‘Thank You’.
To the 17 internet entrepreneurs featured in this book, the biggest
THANK YOU for accepting our invitation to be a part of this exciting
project. It has been wonderful to learn from each of you and discover
how you have each built your online businesses.
Next, a huge thanks to Emma Lyons, our very special project
manager who worked tirelessly to pull together all the material for
this book. You have done such an excellent job!
To the wonderful Simone Tregeagle and Kerrin Medenyak (from
Ink Communications) and Neil Murphy, our great editors – thank you
so much for your ongoing support. Sharon Witt, your efforts are also
greatly appreciated.
To Jay Beaumont (Dale’s brother) for designing the book covers, to
Bookhouse in Sydney who continue to do such excellent typesetting
and to Robert Stapelfeldt – thanks for everything you do to bring all
of the ‘Secrets Exposed!’ books to life.
Next, to the team at Sure Fire Marketing. Thanks for all your efforts
with the ongoing development of the ‘Secrets Exposed!’ website.
We really value your work and thank you for the many emails after
midnight.
Thanks to all the staff at Gary Allen (our wonderful distributors)
and each and every sales rep who has helped to get these books into
stores – we greatly appreciate the work you do.
And finally, to tens of thousands of readers who have supported
the ‘Secrets Exposed!’ series – a very heartfelt thanks. May the words
from our books continue to inspire and guide your way!
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C O N T E N T S
PREFACE 1
FOREWORD 7
INTRODUCTION 9
SANDY FORSTER ATTRACTING ABUNDANCE 13
JASON HAM ONLINE TO RETAIL 33
SASCHA GRIFFIN MARKETING VISION 51
WILL SWAYNE TEST AND OPTIMISE 71
AMANDA CLARKSON eBAY RULES 89
MITCHELL HARPER &
SOFTWARE SOLUTIONS 111
EDDIE MACHAALANI
MATT FREEDMAN STICKY GROWTH 131
ANDREW AND DARYL GRANT OUTSOURCE AND AUTOMATE 153
ARI GALPER SELLING WITH TRUST 173
DANIEL TURNER AND
GROW YOUR CONTENT 189
MARC LINDSAY
JOHN BERTONE SIMPLE CHANGES 207
ADAM DAVIS POWER OF ADWORDS 223
MIKE RHODES FOCUS MATTERS 247
ANDREW CLACY AFFILIATE MARKETING 271
FINAL THOUGHTS 287
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