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Rolling Out New Products Across International Markets PDF

264 Pages·2004·0.739 MB·English
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by George Chryssochoidis| 2004| 264 pages| 0.739| English

About Rolling Out New Products Across International Markets

This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.

Detailed Information

Author:George Chryssochoidis
Publication Year:2004
ISBN:9780230508996
Pages:264
Language:English
File Size:0.739
Format:PDF
Price:FREE
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