Reinventing Brand You: The Theatre Way

325 Pages·2018·4.27 MB·English

by  Vinita Vyas

Words of Encouragement
“The book ‘Reinventing Brand You – the theatre way’ by Vinita Vyas is an
eye opener. It’s a realistic approach to using theatre as a means to living a
better & a positive life. The author makes a stellar debut.”
DIPANNITA SHARMA – ATWAL
FILM ACTOR, SUPERMODEL, MISS INDIA FINALIST’98
“Vinita in her book ‘Reinventing Brand You – the theatre way’ has expertly
connected the real world with the stage world. I highly recommend every
reader to copy and paste this powerful information and elaborate exercises
from the acting world in your brain and practice these practical exercises
everyday to make life, more meaningful!”
VIJAY KASHYAP
THEATRE & FILM VETERAN ACTOR,
NATIONAL SCHOOL OF DRAMA
Vinita has spent more than a decade in theatre and training. “Reinventing
Brand You – the theatre way” is a reflection of her experiences in theatre
and its connection to personal branding which is about body, communication
and emotions. We all play multiple roles everyday in our social, professional
and personal life like the ten-headed Ravana. Vinita’s book helps you in
identifying the brand you, and playing every role the theatre way. The book
probes you to discover the Real You and express yourself effectively.
VENKY IYER
FOUNDER & CEO, GOLI VADAPAV
“Having known Vinita for years and having associated professionally as
well, she surprises me with her skills as author of this book. Clear, crisp &
truly capturing the essence of the subject matter. With her storytelling talent,
she brilliantly opens the big window for the readers by skilfully emphasizing
on the various methods & exercises of theatre techniques. A must read unique
book for all “Reinventing Brand You – the theatre way!”
SUNIL PREM VYAS
ACTOR / FILMMAKER, DADASAHEB PHALKE JANMABHOOMI PURASKAR
WINNER
“This book by Vinita Vyas is a truly vocal approach on evaluating and
transforming self. It helps in introspection on values and behavior and helps
to inculcate a discipline on Creating SELF as a Brand. A Novel and
Innovative approach on Self Development. My best wishes to you for showing
a path to people to become the BRAND in life.”
DEEPAK RAJ
ASSOCIATE DIRECTOR, CHC, SANOFI INDIA LTD.
“This book is an eye opener for me, as I could never envisage that there is so
much to learn for the corporate executives both personally and professionally
from the theatre. Through her real life experience of both the worlds, the
author has shared practical tips and techniques not just for building an outer
personality and brand but also strengthen the inner self through better self-
awareness and emotional intelligence. I am sure that this honest effort to
synergize two seemingly different worlds will be of immense use to everyone
who wants to constantly learn and improvise.”
NILESH SANGOI
CEO, MERU CAB PVT. LTD.

Copyrights and Disclaimer:
Copyright © & ℗ Vinita Vyas 2018.
Ms. Vinita Vyas the Author of this Book / E book “Reinventing Brand You- The Theatre
Way” have taken due care and caution in compilation of information, generation of
analysis and provision of expert recommendations appearing in this Book. This publication
is designed to provide information which is accurate, verified, adequate, current, complete
or comprehensive. We disclaim all liability and responsibility for any inaccuracies, errors,
omissions or representations appearing in this Book / E book or in the information
delivered to the readers by any means/media. Accordingly any reliance and action based
upon any of the information contained in this Book / E book is entirely the risk of the
readers. The content appearing in the Book / E book is provided for information purposes
only.
The contents of Book / E book as well as information delivered to the readers by any
means belong to Ms. Vinita Vyas. No one shall reproduce, redistribute, resell, broadcast or
transfer all or any part of the contents of this Book / E book or information delivered to the
readers by any means or in any form or by any means whatsoever. No part of this Book / E
book may be produced in any form or by electronic or mechanical means including
information storage and retrieval system without permission in writing from Ms. Vinita
Vyas
Ms. Vinita Vyas hereby also expressly disclaim any implied warranties under laws of any
jurisdiction, to the extent permitted. Ms Vinita Vyas author reserves the right to modify the
Book / E book (including this disclaimer) at any time without any liability. Vinita Vyas has
asserted her right to be identified as the author of the work “Reinventing Brand You- The
Theatre Way”. All copyrights, and designs are owned by her.
The readers have hereby deemed to have accepted to this disclaimer by purchasing the
Book / E book. Vinita Vyas reserve the right to take legal action, as deemed fit, if the terms
and conditions of the use of this Book / E book as described herein are not complied with.
Any disputes in relation thereof shall be subject to the exclusive jurisdiction of the courts at
Mumbai, India.
Ms Vinita Vyas (Author) have no financial liability whatsoever to the readers of this Book.
First Published in 2018
Editors:
Aasha Gulrajani Swarup and Vinita Vyas
Designed By:
Amatiel Design Studio
[email protected]
This Book is Dedicated to
My Loving Father,
Prem Chandra Vyas
&
Caring Mother,
Rajni Vyas,
…who inspire and guide me at every step,
to Reinvent ‘Brand Me’
And
to YOU
and who is ready to take efforts to
Reinvent Brand You – the theatre way!

TABLE OF CONTENTS

01
BRAND YOU – WHO ARE YOU BEING?

Outline
The Theatre Connect, Brand You Image Inventory, Presence – Who Are You
Being, 3H Formula Of Presencing, Brand You – The Actor And The
Characters It Plays
Exercises:
Exercise – 1: 360 Degree View of Brand You
Exercise – 2: Image Inventory of Brand You
Exercise – 3: Designing & Creating a Self-Image of Brand You
Exercise – 4: The Monologue from Brand You
Exercise – 5: Character Sketch - Introspective Exploration of Brand You as
Leader

02
SELF AWARENESS – WHAT IS YOUR BRAND
STORY?

Outline