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About Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off
Detailed Information
| Author: | Christine Daymon, Immy Holloway |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 415471184 |
| Pages: | 414 |
| Language: | English |
| File Size: | 4.458 |
| Format: | |
| Price: | FREE |
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