Download Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners PDF Free - Full Version
Download Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners by Jean-Philippe Deschamps, P. Ranganath Nayak in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.
Detailed Information
| Author: | Jean-Philippe Deschamps, P. Ranganath Nayak |
|---|---|
| Publication Year: | 1995 |
| ISBN: | 9780585183411 |
| Language: | English |
| File Size: | 2.038 |
| Format: | |
| Price: | FREE |
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