Table Of ContentBROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page i
Printing and Book Culture
in Late Imperial China
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page ii
This volume and the conference from which it resulted
were supported by the Joint Committee on Chinese
Studies of the American Council of Learned Societies
and the Social Science Research Council.
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page iii
Printing and Book Culture
in Late Imperial China
EDITED BY
Cynthia J. Brokaw and Kai-wing Chow
UNIVERSITY OF CALIFORNIA PRESS
Berkeley Los Angeles London
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page iv
University of California Press
Berkeley and Los Angeles, California
University of California Press, Ltd.
London, England
© 2005 by the Regents of the University of California
Library of Congress Cataloging-in-Publication Data
Printing and book culture in late imperial China/Edited by Cynthia J.
Brokaw and Kai-wing Chow.
p. cm.—(Studies on China ; 27)
Includes bibliographical references and index.
isbn0-520-23126-0 (cloth : alk. paper)
1. Publishers and publishing–China–History. 2. Books–China–
History. 3. China–History–Ming dynasty, 1368–1644. 4. China–
History–Qing dynasty, 1644–1912. I. Brokaw, Cynthia Joanne.
II. Chow, Kai-wing, 1951–. III. Series.
z462.p75 2005
070.5'0951—dc22 2003027385
Manufactured in the United States of America
14 13 12 11 10 09 08 07 06 05
10 9 8 7 6 5 4 3 2 1
The paper used in this publication meets the minimum require-
ments of ansi/niso z39.48–1992 (r1997) (Permanence of Paper).
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page v
contents
list of illustrations and tables /
vii
acknowledgments /
xiii
abbreviations /
xv
part i: introduction
1. On the History of the Book in China
/
Cynthia J. Brokaw 3
2. The Ascendance of the Imprint in China
/
Joseph McDermott 55
part ii: commercial publishing
and the expanding market for books
3. Of Three Mountains Street: The Commercial Publishers
of Ming Nanjing
/
Lucille Chia 107
4. Constructing New Reading Publics in Late Ming China
/
Anne E. McLaren 152
5. Reading the Best-Sellers of the Nineteenth Century:
Commercial Publishing in Sibao
/
Cynthia J. Brokaw 184
part iii: publishing for specialized audiences
6. Niche Marketing for Late Imperial Fiction
/
Robert E. Hegel 235
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page vi
7. Printing as Performance: Literati Playwright-Publishers
of the Late Ming
/
Katherine Carlitz 267
8. Qing Publishing in Non-Han Languages
/
Evelyn S. Rawski 304
9. “Preserving the Bonds of Kin”: Genealogy Masters
and Genealogy Production in the Jiangsu-Zhejiang Area
in the Qing and Republican Periods
/
Xu Xiaoman 332
part iv: the book as a visual medium
10. Visual Hermeneutics and the Act of Turning the Leaf:
A Genealogy of Liu Yuan’s Lingyan ge
/
Anne Burkus-Chasson 371
11. Didactic Illustrations in Printed Books
/
Julia K. Murray 417
glossary /
451
works cited /
471
contributors /
511
index /
513
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page vii
illustrations and tables
illustrations
1. Map of Nanjing in the late sixteenth and seventeenth
century / 109
2. Books in the courtesan quarters of Nanjing / 164
3. Page from a Sibao edition of the Sishu yizhu / 195
4. Opening page of the “Li Lou” chapter of Menciusfrom the Wenhai
lou jiaozheng jianyun fenzhang fenjie Sishu zhengwen / 196
5. Opening page of the “Gaozi” chapter of Mencius, in a Mawu edition
of Sishu buzhu beizhi tiqiao huican / 201
6. Page from a Sibao edition of the Chunqiu Zuozhuan Du Lin
huican / 204
7. First page of a Sibao edition of the Zengzhu Sanzi jing / 207
8. Page from a Sibao edition of Zhong Bojing xiansheng dingbu Qianjiashi
tuzhu / 212
9. Page from a Sibao edition of Xinke Qianjiashi / 213
10. Cover page of a Sibao edition of Zhushi San Bai Qian Zengguang
heke / 215
11. First page of Zhushi San Bai Qian Zengguang heke / 216
12. Portrait of Jia Fu, god of the constellation Di, from a Sibao edition
of a popular almanac, Yuxia ji / 224
vii
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page viii
viii illustrations
13. From a partial Sibao edition of Chen Nianzu, Yixue sanzi jing
/
225
14. Cover page and first page of a Xuwan edition of the Yixue sanzi jing
/
226
15. From Sanguo zhi pinghua,photo reprint (ca. 1930) of the Yuan period
Fujian edition / 242
16. Sanfen shilüe,dated 1354 / 243
17. Tianfei chushen zhuan,a Wanli period edition published by Xiong
Damu / 244
18. Rongyu tang edition of Zhongyi Shuihu zhuan / 246
19. Yangjiafu yanyi,a Suzhou edition of the Wanli period / 247
20. Fuchun tang edition of Jindiao ji / 249
21. Wenlin ge edition of Yanzhi ji / 250
22. Zhou Yuejiao edition of Sanguo zhizhuan tongsu yanyi / 251
23. Huancui tang edition of Yilie ji / 252
24. Xiuxiang Honglou meng,the Wuyun lou–Guanghua tang edition,
1859 / 255
25. Sixue caotang edition of Sui Tang yanyi,1695 / 257
26. Shuye tang edition of San Sui pingyao zhuan,1812 / 258
27. Illustration representing a performance of Huanhun ji / 278
28. Landscape-style illustration from Pipa ji / 279
29. Leaf from the “red-and-black” Ling Mengchu Tianqi era (1621–28)
edition of Pipa ji / 282
30. Diagrams of book bindings / 372
31. Diagrams of folding albums / 377
32. Cover leaf from Liu Yuan (fl. mid-seventeenth century), Liu Yuan
jing hui / 380
33. Liu Yuan, recto side of table of contents from Lingyan ge / 385
34. Portrait of Yu Shinan from Lingyan ge / 387
35. Portrait of Du [Ruhui] Keming from Sancai tuhui, 1607–9 / 388
36. Portrait of Tang Jian, from Lingyan ge / 389
BROKAW&CHOW,Printing&Book 9/22/04 4:26 PM Page ix
illustrations ix
37. Portrait of Du Ruhui from Lingyan ge / 390
38. “Wu Yong,” leaf 20 from Chen Hongshou (1598–1652), Shuihu
yezi,early 1630s / 391
39. “Lord Mengchang,” leaf 17 from Chen Hongshou, Bogu yezi,
1651–53 / 392
40. Portrait of Liu Zhenghui, from Lingyan ge / 394
41. Portrait of Zhang Liang, from Lingyan ge / 395
42. Verso side of portrait of Liu Hongji, from Lingyan ge / 397
43. “Emperor Yang of the Sui Looks at a Picture and Thinks about
Former Travels,” in Anonymous, Sui Yangdi yanshi / 400
44. Poetic couplet from Anonymous, Sui Yangdi yanshi / 401
45. Recto and verso sides of icon of Guanyin from Lingyan ge / 403
46. “Picture of Officials and Archer,” from Yoshimura Shuzan
(1700–1773?), Wakan meihitsu gaei, 1750 / 405
47. Portrait of Du Ruhui from Ryoen koshin gazo, 1804 / 406
48. Recto and verso sides of portrait of Gao Shilian from Lingyan ge / 408
49. “The Twenty-four Ministers of the Tang Dynasty,” early eighteenth
century / 409
50. Illustration from “Setting up Instruments to Seek Opinions” in Dijian
tushuo,edition of Zhang Juzheng, 1573 / 421
51. Illustration from “Setting up Instruments to Seek Opinions” in Dijian
tushuo,edition of Pan Yunduan, 1573 / 422
52. Left half of illustration of “Setting up Instruments to Seek Opinions”
in Dijian tushuo,edition of Hu Xian, 1573 / 424
53. Illustration of “Begrudging the Expense of an Observation Platform”
in Dijian tushuo,edition of Jin Lian, 1604 / 426
54. Illustration of “Scattering and Dispatching People of the Palace”
in Yangzheng tujie,reprint of Jiao Hong’s edition, ca. 1597 / 428
55. Illustration of “Scattering and Dispatching People of the Palace”
in Yangzheng tu,paintings falsely attributed to Wang Zhenpeng
(ca. 1280–ca. 1329), mid- to late seventeenth century (?) / 432
56. Illustration of Confucius with his disciplesin Shengji tu,edition of Zhu
Yinyi, Prince of Shen, 1548 / 434
