Table Of ContentS    C
t u d ie s in l a s s ic s
Edited by
Dirk Obbink & Andrew Dyck
Oxford University/The University of California, Los Angeles
A  Ro u t l e d g e  Se r ie s
St u d ie s in  C l a ssic s
General Editors
D ir k Obbin k an d  An d r e w  Dy c k , 
Sin gul ar  Dedicat ions Sex and the Second-Best City 
Founders and Innovators of Private Cults in Sex and Society in the Laws of Plato 
Classical Greece Kenneth Royce Moore
Andrea Purvis
Simonides on the Persian Wars 
Empedocles  A Study of the Elegiac Verses of 
An Interpretation  the “New Simonides”
Simon Trépanier Lawrence M. Kowerski
Rhetoric in Cicero’s Pro Balbo  Philodemus On Rhetoric Books 1 and 2 
Kimberly Anne Barber Translation and Exegetical Essays 
Clive Chandler
For Salvation’s Sake 
Provincial loyalty, Personal Religion, and 
Epigraphic Production in the Roman 
and late Antique Near East 
Jason Moralee
Ambitiosa Mors 
Suicide and the Self in Roman 
Thought and literature 
Timothy Hill
A Linguist ic Comment ar y on 
Livius Andr onicus 
Ivy Livingston
Aristoxenus of Tarentum and 
the Birth of Musicology 
Sophie Gibson
Hyperbor eans
Myth and History in Celtic-Hellenic Contacts 
Timothy P. Bridgman
August an  Egypt
The Creation of a Roman Province
Livia Capponi
Not h ing Or dinar y Her e
Statius as Creator of Distinction in the Silvae
Noelle K. Zeiner
P h ilo d e m u s  On  Rh e t o r ic  
B o o k s  1  a n d  2
Translation and Exegetical Essays
Clive Chandler
Routledge 
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Library of Congress Cataloging-in-Publication Data
Philodemus, ca. 110-ca. 40 B.C.
[On rhetoric. Book 1-2. English]
Philodemus On rhetoric. Books 1 and 2 : translation and exegetical essays / [introduction, translation 
and essays by] Clive Chandler.
p. cm. —  (Studies in classics)
Includes bibliographical references (p.  ) and index.
ISBN 0-415-97611-1 (alk. paper)
1.  Rhetoric-Early works to 1800.  I. Chandler, Clive, 1964- II. Title. III. Studies in classics 
(Routledge (Firm)) (Unnumbered)
PA4271.P30513 2005
808-dc22  2005024607
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In loving memory of Edward Arthur Chandler 
23.3.1921-10.3.2005
Contents
Preface and Acknowledgments  ix
Chapter One
Introduction  1
Chapter Two
Translation  19
Chapter Three
Arguments “For and Against”  59
Chapter Four
Philodemus on Art and Rhetoric  81
Chapter Five
Textual Authority  105
Chapter Six
Psychagogia and Philodemus’ On Rhetoric  147
Conclusion  169
Notes  173
Bibliography  213
Index Locorum  223
vii
viii  Contents
Index to Chapter Two: Translation  227
Selective General Index  229
Preface and Acknowledgments
The format of this book might require some explanation. It seemed to me 
that a full English translation of Philodemus’ On Rhetoric would be a worth
while enterprise, particularly since Hubbell’s 1920 translation was based on 
Sudhaus’ text (which is already obsolete for certain sections of the work). 
However, since new editions of certain books of the treatise are still being 
prepared, and since Longo Auricchio has already produced a good text of the 
first two books of the work, I decided to restrict my translation and exegesis 
to those books. Given the lacunose nature of this text and uncertainties as to 
the total extent and plan of the On Rhetoric, I have avoided setting forth a 
continuous argument but have opted instead for a looser sequence of exeget- 
ical essays. The first chapter is devoted to an introduction to Epicurean atti
tudes and approaches to the issues implicit in paideia, art, and rhetoric and 
seeks to contextualise Philodemus’ position within this tradition. The second 
chapter  contains  my  translation  of Longo  Auricchio’s  edition  (1977)  of 
books 1 and 2 of On Rhetoric (an earlier unrevised version of my translation 
was published in Advances in the History of Rhetoric vol. 7 (2004), 243—292). 
I shall have to assume that any reader of this book has access to Longo Auric
chio’s edition. I have sometimes adopted changes to the text which Longo 
Auricchio made in subsequent publications and those which have emerged 
from Blanks published and unpublished work on these books. Prof. Blank 
has kindly allowed me access to drafts of his new text for columns II to VII 
of PHerc.  1472 and for columns II to IV of PHerc.  1674. Then there are 
three essays  (Chapters Three to Five) which constitute an exegetical com
mentary on the text and generally follow the sequence of topics discovered in 
Philodemus: (i) a critical survey of arguments (Chapter Three), (ii) a clarifi
cation of the meaning of the term techne (Chapter Four), (iii) Epicurean tex
tual authority for Philodemus’ interpretation of the orthodox position on the 
issue (Chapter Five). In the sixth and final chapter I offer one explanation of
IX