Table Of ContentThomas Staller
Cornelia Kirschke
Personality
Assessment
with ID37
Motivation and the Ability to Self-Direct
Personality Assessment with ID37
Thomas Staller • Cornelia Kirschke
Personality Assessment
with ID37
Motivation and the Ability to Self-Direct
Thomas Staller Cornelia Kirschke
ID37 Company GmbH, Berlin, Germany ID37 Company GmbH, Berlin, Germany
ISBN 978-3-030-53920-7 ISBN 978-3-030-53921-4 (eBook)
https://doi.org/10.1007/978-3-030-53921-4
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All I wanted to do was live the life that was
inside me, trying to get out. Why was that
so hard?
Hermann Hesse, Demian –
The Story of Emil Sinclair’s Youth
Foreword | Practical Application
Success Through Diversity
People all over the world drink Coca-Cola. Our employees are as different from one
another as are our customers. At Coca-Cola, people from vastly different cultures
and religions, as well as people of all ages, have been working together for decades.
Within our company, we tolerate and actively support people with different ways of
life, points of view and interests. Coca-Cola is a signatory to the German Diversity
Charter and is a member of the Fair Company initiative and the Alliance against
Homophobia. To us, diversity means that we live out an open, fair and tolerant cor-
porate culture every day.
We know that diversity contributes to our company’s success. The promotion of
diversity and inclusion is an important aspect of our corporate goals. This is reflected
in part in the fact that our teams are put together in a deliberately heterogeneous
way. Heterogeneity refers here not only to skill sets and cultures, but also and espe-
cially to team members’ personalities. In this context, we have learned to appreciate
the value of personality diagnostics instruments. The use of individual personality
profiles gives us the ability to better understand each individual’s motives, which in
turn enables discussion of these motives. We work to ensure that our team members
develop a deep and imaginative understanding of what differences and similarities
mean, and that they feel comfortable in revealing these transparently. This promotes
mutual respect and tolerance, and enables everyone to remain true to themselves.
Cohesion and the culture of diversity are enhanced, and the quality of team results
improves.
Our focus is on gaining an understanding of what is important to people, what
drives them, what is difficult for them and where they can perform best by doing
something close to their hearts. Many companies use personality assessment tools
in their talent acquisition and development processes. We have decided to use per-
sonality assessments primarily in the context of our talent-development programs,
and to offer the service to all participants as a voluntary measure. It is a helpful,
widely used tool in preparation for team-development measures, when new teams
are being assembled and following reorganizations. Our users talk openly about
their positive experiences, piquing their colleagues’ curiosity. We have seen that
interest in our work with the tool is growing significantly.
vii
viii Foreword | Practical Application
Those like me who have worked for many years in the education and training
sector are familiar with a wide variety of personality models that are used for differ-
ent purposes. The great advantages of ID37 include its high level of precision, its
empirical quality and the fact that it incorporates the most recent research in the
field. The high level of accuracy delivered by its analytical results serves to mirror
the personality in a highly individualized way. Comparable to a “photo taken from
within,” these results are meaningful, multifaceted and easy to understand. Of
course, the results are value-neutral, and we always treat them in a value-neutral way.
The ID37 personality assessment supports us as human-resources professionals
in helping our employees, executives and teams become more self-sufficient. For
example, managers and employees can use the personality profile as a basis for
discussing individual career paths and plans, with the goal of helping employees
remain enthusiastic about working for the company over the long term. A personal-
ity profile is a helpful tool in allowing work to be organized more efficiently and
successfully. You can learn exactly how this is done in this book.
Most readers probably won’t have access to internal ID37 Masters in their com-
panies that would allow them to use the analysis tool directly. In such a case, I can
only encourage you to work with an ID37 Master, or even to sign up for a training
program with Thomas Staller. I find the insights I have gained regarding motives,
their significance for the personality and their contribution to the appreciation of
diversity to be a great enrichment. For experienced Masters, this book offers a well-
founded supplement for their professional work. The practitioners among you
would be well advised to study the clearly described case studies. They inspire
people to take a new look at themselves, their emotions and their behavior, and to
incorporate the resulting insights into their personal-development work.
We remain committed to ensuring that our employees experience a strong sense
of connection to their colleagues, the company and its brands – for that special atti-
tude toward life with Coca-Cola. I am convinced that personality assessment instru-
ments like ID37 support us in this endeavor. This book serves as a reference work,
a source of inspiration and an invitation to engage in self-reflection.
National Sales Training Manager, Coca-Cola European Partners, BU Germany,
Berlin, Germany Clemens W. Krebs
2020
Foreword | Science
A Precise Instrument for Personal Development Processes
Personality is what distinguishes us as individuals in our daily lives, actions and
interactions. Specific to one’s person, it is as unique as a fingerprint. Personality
significantly influences behavior and perception, in both professional and private
contexts. It plays a role, for example, in a person’s performance and satisfaction in
higher education and at work, in their ability to withstand stress, and in the extent to
which they are satisfied with life. It makes us determined and persistent. All of this
has been supported over and over again by a number of relevant international
research findings. In addition to shaping how we perceive our surroundings, our
fellow human beings and their behavior, personality also plays a role in determining
how we act – how we interact both in and with our environment. A person’s person-
ality is therefore an enormously important factor in all areas of an individual life,
but also in society.
As a highly complex construct, personality is shaped by the interplay of various
characteristics and processes. Despite the variety of important and established mod-
els, there is no single comprehensive collection of characteristics that can be used to
describe personality in exhaustive terms. Depending on the context and objectives
targeted, however, examining a subset of personality traits can provide useful and
valuable insights. This is true both in terms of research and in the context of practi-
cal application, for example, with interventions. For example, in an increasingly
complex society that offers more freedom and opportunities while demanding more
responsibility and initiative than ever before in areas such as education, work and
one’s private life, a person's motives are of particular importance. As personality
traits, motives represent what we strive for in life and what is important to us. They
are therefore important coordinates for us in orienting our behavior and goals in
specific situations that arise in daily life as well as those that mark phases of our
lives. Interventions that draw upon evidence-based motives in initiating and guiding
personal development processes thus provide people with a useful compass that
helps them navigate the complexity of modern society, which features countless
opportunities.
A goal-oriented and sustainable intervention that focuses on personality traits
such as a person’s motives requires an effective instrument able to assess such
ix
x Foreword | Science
motives and thus make them visible. Measuring motives at the level of individual
persons, which is necessary for interventions, places very high demands on the
quality of a measuring instrument, which includes the need for an extremely high
degree of reliability and technical accuracy in measurement. In order to be able to
guarantee such things, at the University of Luxembourg, we have used the most
modern test development methodology to construct an ID37 questionnaire that
meets high scientific standards, incorporates the current state of motivation research
and provides practitioners with an unprecedented fact base as a foundation for
development processes. With the 16 fundamental motives, the ID37 personality
assessment provides comprehensive insight into the personality traits that motivate
a person’s actions and interactions on a fundamental level.
With this intriguing and pathbreaking book, the reader is provided a practical and
evidence-based introduction to the model of the 16 motives and what these motives
mean for the pursuit of success and satisfaction. Thanks to the book’s straightfor-
ward approach, readers without a background in psychology can easily understand
the basics of personality, its relevance for one’s professional work and why it is
worthwhile to explore one’s personality. With the help of case studies illustrating
how the instrument works in application every step along the way – from taking the
test to scoring it to evaluating its results with the client in the assessment session –
the book offers easy-to-use guidance on how to use the ID37 personality assessment
in making the 16 motives apparent. This book offers the reader a new approach to
understanding people, the means to expand one’s understanding of motivational
psychology and the opportunity to acquire a new coaching method. This book is
sure to broaden your horizon in the field of motivational psychology!
University of Luxembourg, Research Group Computer-Based Assessment,
Luxembourg Samuel Greiff
2020 Jan Dörendahl
Preface
What is it that determines how we feel, think and act? Across the board, scientists
agree that people follow an inner script. Motives – that is, the personality traits that
are expressed differently in each person – are the key elements of this inner script.
They are what drive us forward. In other words, they direct us in how we feel, what
we think and the actions we take.
The ID37 personality assessment is a diagnostic procedure that helps people
identify and understand their motives. Based in empirical science, the procedure
was developed over a two-year period of research at the University of Luxembourg
by an interdisciplinary team of academic experts and professionals in the science of
personal development. One of the team’s experts is the coauthor of this book,
Thomas Staller.
The “ID37” brand name stands for our identity as human beings – “ID” is syn-
onymous with our unique identity as individuals and “37” refers to 37 degrees
Celsius, the body temperature at which we feel most comfortable.
Motives have a significant impact on our personality, reveal much about our
individual comfort zone, and help explain our emotions and behavior. To be sure,
the 16 motives specified by the ID37 are only part of what makes up a person’s
personality. They are, however, precisely those factors that are manifest in relatively
constant behavior over time and across situations, and which constitute a rather
stable part of our identity. In this book, we focus on these factors of our personality.
We describe how they are identified by the ID37 personality assessment and what
significance they have for self-direction and life satisfaction. We’ve organized the
book’s content to reflect the triad of drive, satisfaction and success – which offers a
set of clear coordinates in targeting a successful life.
Our book is designed to assist consultants, trainers, coaches, executives, human-
resource managers and professionals as they help their clients and employees with
the support of the ID37 personality assessment. It also targets certified professionals
who already work with personality diagnostic instruments such as the LUXXprofile
or the Reiss Motivation Profile. The book also provides valuable insights for anyone
who is interested in personal development but who has yet to engage in a personal-
ity assessment process. It will prove beneficial for anyone seeking to build their
skills through self-awareness and self-direction with the help of a tool for practical
application. We wish everyone on the path to improving their drive, satisfaction and
success the joy of discovering useful insights throughout their journey.
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