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About Ott - Trends - and - Future - Predictions in Recent Years
This document discusses trends in over-the-top (OTT) media and predictions for the future of OTT applications. It notes that OTT spending is growing significantly and will likely surpass pay-TV in the coming years. Successful OTT apps provide great content but also have excellent user experience with easy content discovery, recommendations, and navigation. The document advocates that brands launch their own OTT applications to connect directly with audiences as consumers increase their use of streaming services and cut cable cords. It provides tips on designing OTT apps with intuitive interfaces and personalized experiences to boost subscriber engagement.
Detailed Information
| Author: | ['Sidharth Nec'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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