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Mass Media Research: An Introduction PDF

477 Pages·2010·4.005 MB·English
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by Roger D. Wimmer, Joseph R. Dominick| 2010| 477 pages| 4.005| English

About Mass Media Research: An Introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Detailed Information

Author:Roger D. Wimmer, Joseph R. Dominick
Publication Year:2010
ISBN:9781439082744
Pages:477
Language:English
File Size:4.005
Format:PDF
Price:FREE
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