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Download Marketing: A Complete Guide by Malcolm McDonald, Martin Christopher in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing: A Complete Guide
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
Detailed Information
| Author: | Malcolm McDonald, Martin Christopher |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9780333994375 |
| Pages: | 583 |
| Language: | English |
| File Size: | 2.246 |
| Format: | |
| Price: | FREE |
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