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About Marico Supply Chain
Marico is an Indian consumer goods company that produces health and beauty products. It holds many brands like Parachute coconut oil and Saffola. In the 1990s, Marico faced increasing competition and supply chain problems as it expanded its brand and product portfolio. It struggled with issues like inaccurate forecasts, high inventory costs, and stockouts. Marico implemented SAP software to improve integration across its transaction systems and supply chain. This helped reduce planning cycles, improve forecasting accuracy, and ensure optimal truckloads while keeping depot inventories within limits.
Detailed Information
| Author: | ['Karan Garcia'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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