Table Of ContentELSEVIER 
Author  Index 
Ali A, 179  Halstead  D,  107  Morris  MH,  5 
Andrews  RL,  145  Hendeles  Y, 59  Murphy  GB,  15 
Hill RC,  15 
Ostgaard  TA,  37 
Baucus  DB,  67  Hills  GE,  1 
OzmentJ , 107 
Baucus  MS,  67  Hooks JA,  199 
Bejou  D, 137  Hult  TM,  233 
Peters  MP,  81 
Benet  SB,  189 
Ingram  IN,  137 
Birley S, 37  Roberts JA, 217 
Bommer  W, 203 
Kim  C, 157 
Brush  GG,  81  Sexton  DL,  5 
Klenosky  DB,  189 
Singhapakdi  A, 245 
ButlJeS,r 5 1 
Kraft  KL,  245 
Spilling OR,  91 
Krapfel  R, 179 
Stearns  IM,  1 
Chadraba  P, 189 
Chowdhury  SD,  169  Sullivan  MK,  25 
LaBahn  DW,  179 
Crouch  GI,  117  Lang JR, 169 
Tang GYN,  257 
Lee  H, 157  Trailer JW,  15 
Ferrell  OC,  233 
Lerner  M, 59 
Franke  GR,  145  Lukas  BA,  233  Vitell  SJ, 245 
Gassenheimer  JB, 67  Miller  A, 25  Walters  RG,  203 
Greene  PG,  51  Morash  EA,  107  Wray  B, 137 
Journal  of Business  Research  36, 267 (1996) 
© 1996 Elsevier Science  Inc.  ISSN 0148-2963/96/$15.00 
655 Avenue of the Americas,  New York, NY 10010  Pil S0148-2963(96)00102-6
(YeY  
ELSEVIER 
SeTa  TE  a  a  a   a  a  TI  II 
Subject  Index 
CONFLICT  RESOLUTION  New  Entrepreneurs  and Entrepreneurial  Aspirations 
A Taxonomy  of Couples  Based  on  Influence  Strategies:  among  Immigrants  from  the Former  U.S.S.R.  in 
The  Case  of Home  Purchase,  157  Israel,  59 
New  Venture  Growth  and  Personal  Networks,  37 
CONSUMER  BEHAVIOR  Segmenting  the Informal  Venture  Capital Market:  Economic, 
Assessing  Czech  Consumers’  Reactions  to Western  Marketing  Hedonistic,  and Altruistic  Investors,  25 
Practices:  A Conjoint  Approach,  189 
Comparing  Objective  Service  Failures  and Subjective  ETHICS 
Complaints:  An Investigation  of Domino  and  Moral  Intensity  and Ethical  Decision-Making  of Marketing 
Halo  Effects,  107  Professionals,  245 
Demand  Elasticities  in International  Marketing: 
A Meta-Analytical  Application  to Tourism,  117  FRANCHISE  STRUCTURES 
Determinants  of Relationship  Quality:  An Artificial  Neural  Cooperative  Arrangements  among Entrepreneurs: 
Network  Analysis,  137  An Analysis  of Opportunism  and Communication  in 
Green  Consumers  in the  1990s:  Profile  and  Implications  for  Franchise  Structures,  67 
Advertising,  217 
A Taxonomy  of Couples  Based  on  Influence  Strategies:  IMMIGRANTS 
The  Case  of Home  Purchase,  157  New  Entrepreneurs  and Entrepreneurial  Aspirations  among 
Immigrants  from  the Former  U.S.S.R.  in Israel,  59 
DEMAND  ELASTICITIES 
Demand  Elasticities  in International  Marketing:  INVESTOR  BEHAVIOR 
A Meta-Analytical  Application  to  Tourism,  117  Segmenting  the Informal  Venture  Capital Market:  Economic, 
Hedonistic,  and Altruistic  Investors,  25 
ECONOMIC  DEVELOPMENT 
The Entrepreneurial  System:  On Entrepreneurship  in the  MARKET  INFORMATION 
Context  of a Mega-Event,  91  Comparing  Objective  Service  Failures  and Subjective 
Complaints:  An Investigation  of Domino  and  Halo 
EMPLOYEE  PRODUCTIVITY  Effects,  107 
Turnaround  in Small  Firms:  An Assessment  of Efficiency  Market  Information  Scanning Activities  and Growth  in New 
Strategies,  169  Ventures:  A Comparison  of Service  and Manufacturing 
Businesses,  81 
ENTREPRENEURSHIP 
The Concept  of Entrepreneurial  Intensity:  Implications  for  MARKET  RESPONSE 
Company  Performance,  5  Dynamics  of Aggregate  Response  Sensitivities  to Marketing 
Cooperative  Arrangements  among Entrepreneurs:  An  Mix  Variables,  145 
Analysis  of Opportunism  and  Communication  in 
Franchise  Structures,  67  MARKETING  RESEARCH 
The Entrepreneurial  System:  On Entrepreneurship  in the  Assessing Czech  Consumers’  Reactions  to Western  Marketing 
Context  of a Mega-Event,  91  Practices:  A Conjoint Approach,  189 
Entrepreneurship  and New  Firm  Development:  Green  Consumers  in the  1990s:  Profile  and  Implications  for 
A Definitional  Introduction,  1  Advertising,  217 
Market  Information  Scanning Activities  and Growth  in New  Intervalling Effect  on  Intertemporal  Stability  among Asian 
Ventures:  A Comparison  of Service  and Manufacturing  Emerging Markets  and Developed  Markets,  257 
Businesses,  81  Measuring  the Impact of Product  and  Promotion-Related 
Measuring  Performance  in Entrepreneurship  Research,  15  Factors  on  Product  Category  Price  Elasticities,  203 
The Minority  Community  as  a Natural  Business  Incubator,  Moral  Intensity  and Ethical  Decision-Making  of Marketing 
51  Professionals,  245 
Journal of Business  Research  36, 269-270 (1996) 
© 1996 Elsevier Science  Inc.  ISSN 0148-2963/96/$15.00 
655 Avenue of the Americas,  New York, NY 10010  Pil $0148-2963(96)00104-X
270  J Busn  Res  Subject Index 
1996:36:270 
New  Product  Development  Cycle Time:  The  Influence  of  PRODUCT  DEVELOPMENT  CYCLE  TIME 
Project and  Process  Factors  in Small  Manufacturing  New  Product  Development  Cycle Time:  The  Influence  of 
Companies,  179  Project and  Process  Factors  in Small  Manufacturing 
A Theoretical  Perspective  of the Antecedents  and  Companies,  179 
Consequences  of Organizational  Learning in 
Marketing Channels,  233 
RELATIONSHIP  QUALITY 
Determinants  of Relationship  Quality:  An Artificial  Neural 
MINORITY  BUSINESS  COMMUNITY  Network  Analysis,  137 
The Minority  Community  as  a Natural  Business 
Incubator,  51 
SERVICE  FAILURES 
Comparing  Objective  Service  Failures  and  Subjective 
MUTUAL  FUNDS 
Complaints:  An Investigation  of Domino  and  Halo 
The Effect  of Loads  and Expenses  on  Open-End  Mutual 
Effects,  107 
Fund  Returns,  199 
STOCK  MARKET  INTERTEMPORAL  STABILITY 
NETWORKS 
Intervalling Effect  on  Intertemporal  Stability  among  Asian 
New  Venture  Growth  and  Personal  Networks,  37 
Emerging Markets  and  Developed  Markets,  257 
ORGANIZATIONAL  LEARNING 
A Theoretical  Perspective  of the Antecedents  and  TOURISM 
Consequences  of Organizational  Learning  in  Demand  Elasticities  in International  Marketing: 
Marketing Channels,  233  A Meta-Analytical  Application  to  Tourism,  117 
PRODUCT  CATEGORY  PRICE  ELASTICITIES  TURNAROUND  STRATEGIES 
Measuring  the Impact of Product  and  Promotion-Related  Turnaround  in Small  Firms:  An Assessment  of Efficiency 
Factors  on  Product  Category  Price  Elasticities,  203  Strategies,  169 
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