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About Introduction to e-Business: Management and Strategy
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business* Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google
Detailed Information
| Author: | Colin Combe |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780080492780 |
| Pages: | 449 |
| Language: | English |
| File Size: | 2.358 |
| Format: | |
| Price: | FREE |
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