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Download International Direct Marketing: Principles, Best Practices, Marketing Facts by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About International Direct Marketing: Principles, Best Practices, Marketing Facts
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Detailed Information
| Author: | Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9783540396314 |
| Pages: | 315 |
| Language: | English |
| File Size: | 19.225 |
| Format: | |
| Price: | FREE |
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