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Download Instru Ed Explor Mrkt Research by ZIKMUND, DESARBO in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Instru Ed Explor Mrkt Research
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
Detailed Information
| Author: | ZIKMUND, DESARBO |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780324317510 |
| Pages: | 722 |
| Language: | English |
| File Size: | 21.282 |
| Format: | |
| Price: | FREE |
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