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Download Inspiration: Capturing the Creative Potential of Your Organization by Nicholas Ind, Cameron Watt in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Inspiration: Capturing the Creative Potential of Your Organization
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.
Detailed Information
| Author: | Nicholas Ind, Cameron Watt |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9780230510883 |
| Pages: | 186 |
| Language: | English |
| File Size: | 0.855 |
| Format: | |
| Price: | FREE |
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