Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ

300 Pages·2007·8.24 MB·English

by  David Silverstein

INsourcing Innovation
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INsourcing Innovation
How to Achieve Competitive Excellence
Using TRIZ
David Silverstein
Neil DeCarlo
Michael Slocum
New York London
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Auerbach Publications
Taylor & Francis Group
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© 2008 by Taylor & Francis Group, LLC
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Library of Congress Cataloging‑in‑Publication Data
Silverstein, David.
Insourcing innovation : how to achieve competitive excellence using TRIZ /
David Silverstein, Neil DeCarlo, and Michael Slocum.
p. cm.
Includes bibliographical references and index.
ISBN‑13: 978‑1‑4200‑6227‑4 (alk. paper) 1. Technological
innovations‑‑Management. 2. Business enterprises‑‑Technological innovations.
3. Creative thinking. I. DeCarlo, Neil. II. Slocum, Michael. III. Title.
HD45.S456 2008
658.4’063‑‑dc22 2007033867
Visit the Taylor & Francis Web site at
http://www.taylorandfrancis.com
and the Auerbach Web site at
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Dedication
We dedicate this book to our clients, who inspire us every day as they bring
innovation closer to home and well within reach.
—David Silverstein and Neil DeCarlo
Thanks above all to God, who has blessed me with the opportunity to do
what I love and share it with others. My deepest thanks also to my wife, Leora,
my son, Micaiah, and my daughter, Hosannah. Without their love and support I
could not follow my passions. I also dedicate this book to my clients for allowing
me to help them innovate and improve the way they do business.
—Michael Slocum
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Contents
Foreword.........................................................................................................xi
Preface..........................................................................................................xiii
Acknowledgments..........................................................................................xv
Authors.........................................................................................................xvii
Part I: InterruPtIng InnovatIon InertIa
Chapter 1 Winning.the.Innovation.Race....................................................3
Chapter 2 Evolution.of.a.Big.Idea................................................................9
Chapter 3 Structured.Innovation.Is.Here..................................................15
Chapter 4 The.Further.Rise.of.TRIZ.........................................................19
Part II: resolvIng ProblematIC ContraDICtIons
Chapter 5 A.World.of.TRIZ.......................................................................27
Chapter 6 The.Enemy.Is.Psychological.Inertia..........................................33
Chapter 7 The.Mighty.Russian..................................................................39
Chapter 8 Backward.from.Perfect.............................................................43
Chapter 9 All.the.Resources......................................................................47
Chapter 10 Build.a.Model,.and.the.Rest.Comes........................................49
Chapter 11 The.Basis.of.Analogical.Thought............................................51
Chapter 12 Contradiction.As.a.Path.to.Perfection....................................55
vii
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viii  n  Contents
Chapter 13 The.Power.of.Guided.Convergence.........................................63
Chapter 14 A.Step.Beyond.........................................................................67
Part III: makIng real-WorlD InnovatIons
Chapter 15 The.Case.of.the.Containers.....................................................75
Chapter 16 Space.Mating.and.Solar.Panels...............................................85
Chapter 17 Probing.Saturn.and.Her.Moons.............................................91
Chapter 18 Ears.Hearing.under.Water......................................................95
Chapter 19 TRIZ.on.Triage.......................................................................99
Chapter 20 Separating.Steel.in.Space......................................................101
Chapter 21 Combating.Contamination..................................................103
Part Iv: CraftIng an InnovatIon roaDmaP
Chapter 22 Evolution.Won’t.Be.Denied..................................................107
Chapter 23 Mapping.Your.Maturity.......................................................113
Chapter 24 The.Eight.Patterns.Described...............................................117
Chapter 25 The.Evolution.of.Six.Sigma...................................................123
Part v: enveloPIng total PerformanCe
Chapter 26 A.Simple.Construct.of.Business............................................131
Chapter 27 The.Grand.Unification.of.Business.......................................135
Chapter 28 Underpinnings.of.Total.Performance...................................141
Chapter 29 The.Cycle.of.Excellence.........................................................147
Chapter 30 Practically.Speaking.............................................................151
appendix 1 The.Economics.of.Innovation...............................................155
appendix 2 The.76.Standard.Solutions...................................................157
appendix 3 The.39.Problem.Parameters.................................................181
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Contents  n  ix
appendix 4 The.40.Inventive.Principles..................................................185
appendix 5 .The.40.Inventive.Principles—Adapted.for.Marketing,
. Sales,.and.Advertising..........................................................199
appendix 6 .The.40.Inventive.Principles—Adapted.for.Customer
. Satisfaction...........................................................................215
appendix 7 The.Contradiction.Matrix....................................................233
appendix 8 ARIZ.Process.Flowchart......................................................245
appendix 9 .Smart.Garment.for.Firefighters:.A.TRIZ–ARIZ.
. Case.Study............................................................................251
Index...........................................................................................................269
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