Innovation: A Very Short Introduction (Very Short Introductions)

163 Pages·2010·1.02 MB·English

by  Mark Dodgson

Innovation:AVeryShortIntroduction
‘Despitethedifferences insurname,MarkDodgsonandIare
brothers.Ihaveknownhimandhisfaultsallhislife.Howhe
wroteabooklikethiswithDavidGannIhavenoidea,buthereit
is,andaverygoodbooktoo.
Ittellsafascinatingstory,andoneofgrowingimportance.The
abilitytoinnovateisbothexpectedandvaluedintheworldsof
scienceandthearts:herewereadaboutitsimportanceinthe
fieldofbusiness,andabouthowvastlyourliveshavechanged–
andcontinuetochange–becauseoftheinnovationtalentsof
individuals, and the innovation strategies of forward-thinking
companies.Thereisagreatdealheretofascinatenotonlythose
whoareprofessionallyengagedinbusiness,buteveryonewho
takesanintelligentinterestinhowtheworldismanaged.’
PhilipPullman
VERYSHORTINTRODUCTIONSareforanyonewantingastimulating
andaccessiblewayintoanewsubject.Theyarewrittenbyexperts,and
havebeenpublishedinmorethan25languagesworldwide.
Theseriesbeganin1995,andnowrepresentsawidevarietyoftopicsin
history,philosophy,religion,science,andthehumanities.TheVSIlibrary
nowcontainsover200volumes—aVeryShortIntroductiontoeverything
fromancientEgyptandIndianphilosophytoconceptualartand
cosmology—andwillcontinuetogrowtoalibraryofaround300titles.
VeryShortIntroductionsavailablenow:
AFRICANHISTORY CHRISTIANITY LindaWoodhead
JohnParkerandRichardRathbone CITIZENSHIP RichardBellamy
AMERICANPOLITICALPARTIES CLASSICALMYTHOLOGYHelenMorales
ANDELECTIONS L.SandyMaisel CLASSICS
THEAMERICANPRESIDENCY MaryBeardandJohnHenderson
CharlesO.Jones CLAUSEWITZ MichaelHoward
ANARCHISM ColinWard THECOLDWAR RobertMcMahon
ANCIENTEGYPT IanShaw COMMUNISM LeslieHolmes
ANCIENTPHILOSOPHY JuliaAnnas CONSCIOUSNESS SusanBlackmore
ANCIENTWARFARE HarrySidebottom CONTEMPORARYART
ANGLICANISM MarkChapman JulianStallabrass
THEANGLO-SAXONAGE JohnBlair CONTINENTALPHILOSOPHY
ANIMALRIGHTS DavidDeGrazia SimonCritchley
ANTISEMITISM StevenBeller COSMOLOGY PeterColes
theAPOCRYPHALGOSPELSPaulFoster THECRUSADES ChristopherTyerman
ARCHAEOLOGY PaulBahn CRYPTOGRAPHY
ARCHITECTURE AndrewBallantyne FredPiperandSeanMurphy
ARISTOTLE JonathanBarnes DADAANDSURREALISM
ARTHISTORY DanaArnold DavidHopkins
ARTTHEORY CynthiaFreeland DARWIN JonathanHoward
ATHEISM JulianBaggini THEDEADSEASCROLLSTimothyLim
AUGUSTINE HenryChadwick DEMOCRACY BernardCrick
AUTISM UtaFrith DESCARTES TomSorell
BARTHES JonathanCuller DESerts NickMiddleton
BESTSELLERS JohnSutherland DESIGN JohnHeskett
THEBIBLE JohnRiches DINOSAURS DavidNorman
BIBLICALARCHEOLOGY EricH.Cline DOCUMENTARYFILM
BIOGRAPHY HermioneLee PatriciaAufderheide
theBookofmormon TerrylGivens DREAMING J.AllanHobson
THEBRAIN MichaelO’Shea DRUGS LeslieIversen
BRITISHPOLITICS AnthonyWright THEEARTH MartinRedfern
BUDDHA MichaelCarrithers ECONOMICS ParthaDasgupta
BUDDHISM DamienKeown EGYPTIANMYTH GeraldinePinch
BUDDHISTETHICS DamienKeown EIGHTEENTH-CENTURYBRITAIN
CAPITALISM JamesFulcher PaulLangford
CATHOLICISM GeraldO’Collins THEELEMENTS PhilipBall
THECELTS BarryCunliffe EMOTION DylanEvans
CHAOS LeonardSmith EMPIRE StephenHowe
CHOICETHEORY MichaelAllingham ENGELS TerrellCarver
CHRISTIANART BethWilliamson epidemiology RodolfoSaracci
ETHICS SimonBlackburn INTELLIGENCE IanJ.Deary
THEEUROPEANUNION INTERNATIONALMIGRATION
JohnPinderandSimonUsherwood KhalidKoser
EVOLUTION INTERNATIONALRELATIONS
BrianandDeborahCharlesworth PaulWilkinson
EXISTENTIALISM ThomasFlynn ISLAM MaliseRuthven
FASCISM KevinPassmore Islamichistory AdamSilverstein
Fashion RebeccaArnold JOURNALISM IanHargreaves
FEMINISM MargaretWalters JUDAISM NormanSolomon
THEFIRSTWORLDWARMichaelHoward JUNG AnthonyStevens
Forensicscience JimFraser KABBALAH JosephDan
FOSSILS KeithThomson KAFKA RitchieRobertson
FOUCAULT GaryGutting KANT RogerScruton
FREESPEECH NigelWarburton KIERKEGAARD PatrickGardiner
FREEWILL ThomasPink THEKORAN MichaelCook
THEFRENCHREVOLUTION LAW RaymondWacks
WilliamDoyle TheLawsofThermodynamics
FREUD AnthonyStorr PeterAtkins
FUNDAMENTALISM MaliseRuthven LINCOLN AllenC.Guelzo
GALAXIES JohnGribbin LINGUISTICS PeterMatthews
GALILEO StillmanDrake LITERARYTHEORY JonathanCuller
GAMETHEORY KenBinmore LOCKE JohnDunn
GANDHI BhikhuParekh LOGIC GrahamPriest
GEOGRAPHY MACHIAVELLI QuentinSkinner
JohnMatthewsandDavidHerbert THEMARQUISDESADE JohnPhillips
GEOPOLITICS KlausDodds MARX PeterSinger
GERMANLITERATURE NicholasBoyle MATHEMATICS TimothyGowers
GLOBALCATASTROPHES BillMcGuire THEMEANINGOFLIFETerryEagleton
GLOBALWARMING MarkMaslin MEDICALETHICS TonyHope
GLOBALIZATION ManfredSteger MEDIEVALBRITAIN
THEGREATDEPRESSIONANDTHE JohnGillinghamandRalphA.Griffiths
NEWDEAL EricRauchway MEMORY JonathanK.Foster
HABERMAS JamesGordonFinlayson MODERNART DavidCottington
HEGEL PeterSinger MODERNCHINA RanaMitter
HEIDEGGER MichaelInwood MODERNIRELAND SeniaPaˇseta
HIEROGLYPHS PenelopeWilson MODERNJAPAN
HINDUISM KimKnott ChristopherGoto-Jones
HISTORY JohnH.Arnold MOLECULES PhilipBall
THEHISTORYOFASTRONOMY MORMONISMRichardLymanBushman
MichaelHoskin MUSIC NicholasCook
THEHISTORYOFLIFE MichaelBenton MYTH RobertA.Segal
THEHISTORYOFMEDICINE NATIONALISM StevenGrosby
WilliamBynum NELSONMANDELA EllekeBoehmer
THEHISTORYOFTIME Neoliberalsim
LeofrancHolford-Strevens ManfredStegerandRaviRoy
HIV/AIDS AlanWhiteside THENEWTESTAMENTAS
HOBBES RichardTuck LITERATURE KyleKeefer
HUMANEVOLUTION BernardWood NEWTON RobertIliffe
HUMANRIGHTS AndrewClapham NIETZSCHE MichaelTanner
HUME A.J.Ayer NINETEENTH-CENTURYBRITAIN
IDEOLOGY MichaelFreeden ChristopherHarvieand
INDIANPHILOSOPHY SueHamilton H.C.G.Matthew
Information LucianoFloridi Thenormanconquest
Innovation GeorgeGarnett
MarkDodgsonandDavidGann NORTHERNIRELANDMarcMulholland
NOTHING FrankClose THERUSSIANREVOLUTION
NUCLEARWEAPONSJosephM.Siracusa S.A.Smith
THEOLDTESTAMENT SCHIZOPHRENIA
MichaelD.Coogan ChrisFrithandEveJohnstone
PARTICLEPHYSICS FrankClose SCHOPENHAUER
PAUL E.P.Sanders ChristopherJanaway
PHILOSOPHY EdwardCraig SCIENCEANDRELIGION
PHILOSOPHYOFLAW ThomasDixon
RaymondWacks SCOTLAND RabHouston
PHILOSOPHYOFSCIENCE SEXUALITY Ve´roniqueMottier
SamirOkasha SHAKESPEARE GermaineGreer
PHOTOGRAPHY SteveEdwards SIKHISM EleanorNesbitt
PLATO JuliaAnnas SOCIALANDCULTURAL
POLITICALPHILOSOPHY DavidMiller ANTHROPOLOGY
POLITICS KennethMinogue JohnMonaghanandPeterJust
POSTCOLONIALISM RobertYoung SOCIALISM MichaelNewman
POSTMODERNISM ChristopherButler SOCIOLOGY SteveBruce
POSTSTRUCTURALISM SOCRATES C.C.W.Taylor
CatherineBelsey TheSOVIETUNION
PREHISTORY ChrisGosden StephenLovell
PRESOCRATICPHILOSOPHY THESPANISHCIVILWAR
CatherineOsborne HelenGraham
Privacy RaymondWacks SPINOZA RogerScruton
Progressivism WalterNugent STATISTICS DavidJ.Hand
PSYCHIATRY TomBurns STUARTBRITAIN JohnMorrill
PSYCHOLOGY SUPERCONDUCTIVITY
GillianButlerandFredaMcManus StephenBlundell
PURITANISM FrancisJ.Bremer TERRORISM CharlesTownshend
THEQUAKERS PinkDandelion THEOLOGY DavidF.Ford
QUANTUMTHEORY thomasaquinas FergusKerr
JohnPolkinghorne TRAGEDY AdrianPoole
RACISM AliRattansi THETUDORS JohnGuy
TheReAganRevolution GilTroy TWENTIETH-CENTURYBRITAIN
TheReformation PeterMarshall KennethO.Morgan
RELATIVITY RussellStannard THEUNITEDNATIONS
RELIGIONINAMERICA TimothyBeal JussiM.Hanhima¨ki
THERENAISSANCE JerryBrotton THEVIKINGS JulianRichards
RENAISSANCEART Witchcraft MalcolmGaskill
GeraldineA.Johnson WITTGENSTEIN A.C.Grayling
ROMANBRITAIN PeterSalway WORLDMUSIC PhilipBohlman
THEROMANEMPIRE ChristopherKelly THEWORLDTRADE
ROUSSEAU RobertWokler ORGANIZATION AmritaNarlikar
RUSSELL A.C.Grayling WRITINGANDSCRIPT
RUSSIANLITERATURE CatrionaKelly AndrewRobinson
Availablesoon:
TheNewTestament FilmMusic KathrynKalinak
LukeJohnson Druids BarryCunliffe
FrenchLiterature GermanPhilosophy
JohnD.Lyons AndrewBowie
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Mark Dodgson and David Gann
Innovation
A Very Short Introduction
3
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Contents
Preface xi
Listofillustrations xiii
1 JosiahWedgwood:theworld’sgreatestinnovator 1
2 JosephSchumpeter’sgalesofcreativedestruction 12
3 London’swobblybridge:learningfromfailure 31
4 StephanieKwolek’snewpolymer:fromlabstoriches 40
5 ThomasEdison’sorganizationalgenius 82
6 Buildingasmarterplanet? 117
References 138
Furtherreading 142
Index 144