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About Framework for the Sustainable NGOs Media Strategies- Sundar K Sharma-Final
With the emergence of exploding forms of media and ever greater variety of internationally vocal non governmental organizations including multinational corporations, the field of public diplomacy and international communication is infinitely more complex. The fluid equation of public and private forces on the world of international communication and public diplomacy is the crosscutting issue in the multimodal media world. There is a need to highlight the principles and practice of global communication and public diplomacy today focusing on the interaction of government, media and NGOs and Interplay of non governmental forces on governmental actions. Focusing on the context, this paper tries to forward a thematic framework for exploring and practicing efficient NGOs media strategies to sustain NGO-Media collaboration in today’s Multimodal Media world. The framework has dealt with the critical perspectives on development communication and journalism by putting forward the ways out for institutionalization of development media, and the technical aspects to operationalize the effective monitoring and evaluation process through benchmarking the standards and quality of development news and reports.
Detailed Information
| Author: | ['sundarksharma'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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