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About Factors Influencing The Adoption of Mobi PDF
This pilot study aims to design and test a questionnaire to measure factors influencing the adoption of mobile banking services in Jordan. An online survey with 60 respondents was conducted to identify factors that explain Jordanians' intention to use mobile banking. The results indicate that performance expectancy, effort expectancy, and social influence significantly impact behavioral intention to adopt online banking in Jordan. However, more research is needed, as most previous studies on technology adoption models like UTAUT were conducted in Western contexts rather than less economically developed countries like Jordan. This study seeks to address that research gap.
Detailed Information
| Author: | ['Amal Khalif Sheik Abdullahi'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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