Essential Fashion Illustration: Color and Medium

190 Pages·2014·27.76 MB·English

by  Vilaseca

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ESSENTIAL
FASHION
ILLUSTRATION
COLOR + MEDIUM
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Contents
Introduction
7
Pencil Marker
Tamara Villoslada Rosa Bocharán
8 74
Watercolors Gouache
Verónica Ballart Loreto Binvignat
30 96
Pastels Mixed Techniques
Aleksandra Budnik and Digital Illustration
52 118
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Introduction
Fashion illustration is a fundamental tool for cotton. Each of these examples will be better
presenting a designer’s creations. Not only does represented, according to their texture and
it need to be an aesthetically pleasing image, but perception of color, by way of a different
also it likely has to provide certain information and technique.
show certain qualities of the clothing. When
sketching a new creation a fashion designer will As a guide to setting out in the field of fashion
most likely not draw a hyper-realistic illustration, illustration, this book teaches readers how to use
but instead is more likely to produce an image five of the most classic techniques: pencils,
with exaggerated proportions, an idealized watercolors, pastels, gouache, and markers.
silhouette which shows off the garment’s main Each of these is developed by a different illustrator,
characteristics. However, to be able to do this first all of whom are professionals with close links to
and foremost it is necessary to know how to the world of fashion. Step-by-step, didactic
illustrate. This is why it is important to know how exercises show how to apply the technique in
to use the different techniques that exist for question, each of their different qualities, and the
transferring the properties and characteristics of a different methods that exist to attain different and
given item of clothing onto paper. Since the aim of varied results. The illustration of a figure dressed in
fashion illustration is to represent the design in the an outfit constitutes a final exercise for each of the
best way possible, it is fundamental to take into techniques. Consequently, as well as seeing how
account what material the garment is made of an illustration can vary from one technique to
when deciding which techniques to employ. Each another, an array of different illustration styles
material has a different texture, some materials are can also be appreciated: the same task given to
shiny, like satin, others opaque, like linen, some five different illustrators may result in five totally
are semi-transparent, like tulle, and others are different illustrations. As an accessory to these
thicker, like felt. These different textures affect the techniques, the final chapter of this book visually
perception of the color. White satin, for example, explores other forms of illustration, both digital and
does not have the same appearance as white hand produced.
wool, and black leather is not the same as black
7
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Pencil
Pencil is is the most basic and traditional of drawing mediums, and has become fundamental for creating black areas, and provide a higher degree of flexibility
universal thanks to its versatility and accessibility. Its use can help achieve and expression. The hard leads—known as H from hard—are dryer and grayish in
illustrations with a high level of detail and it is ideal for representing volumes, tone; they produce a finer, lighter line, so they are often used for sketches and
shadows, lights, and highlights in a picture. It is easy to erase, allowing it to for detail work. There are also pencils with lots of different color leads, although
be used as a base for drawing, regardless of the technique used afterwards to learn to use them and master the technique, for example combining them and
for applying color. There are two types of leads, soft and hard. Soft pencils— controlling the intensity of the line, it is best to start with just the basic colors—
identified with the letter B (B for black)—produce a very dark line, making them cyan, yellow, and magenta.
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Tamara Villoslada
Tamara was born in 1977 in the town of Esquel, in Argentinean Patagonia. magazines all over the world. She has designed T-shirts for the Japanese brand
After several moves she eventually arrived in Cordoba, where she studied Graniph and illustrated objects for Poketo (Los Angeles and Japan)—work that
art and communication science and formed part of the Bistró Casares multi- was exhibited in Barcelona’s Duduá store. In the publishing sector, her most
disciplinary group. In 2002 she decided to move to Barcelona, where she recent project was to illustrate El templo de la cienciafor the publishing house
directed her career in art toward illustration, after having completed a post- Editorial Planeta.
graduate course in the Escuela Eina. Her illustrations have been published in
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Pencil Tamara Villoslada
Sketches are made of the The lines that are not going
possible ways to express the to be used are cleaned, and
qualities of this blouse with a pencil of medium hardness
a pleated collar. Since the is used to draw the details of
blouse in this case displays the blouse. The folds of the
transparencies and is made collar are outlined, taking
from particularly fine fabric, into account the way in
showing it loose—on a which the neck falls in order
hanger for example— to strengthen its real volume
accentuates its lightweight, and perspective.
delicate appearance.
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Blouse with Pleated Collar
Finally, the light and shadow
are defined. Special care
must be taken for the areas
of transparency, where the
different overlapping layers
and textures must be
perceived. These areas can
be darker, thereby simulating
a greater concentration of
material.
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Pencil Tamara Villoslada
Since color will be the most With the same color pencil
prominent feature of this the pattern for the rest of the
illustration, a graphite pencil jersey is drawn. The volume
is not used to sketch the of the garment must be taken
garment. It is done directly into account and how this
with color—with a special affects the design; the pattern
color pencil, which is easily becomes narrower at the
erased—so that afterward sides and wider in the
these lines integrate easily middle.
with the final drawing.
12