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ENT SG Unit4 Lesson 2 PDF

13 Pages·2023·English
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by ['pwhsnhn2ws']| 2023| 13 pages| English

About ENT SG Unit4 Lesson 2

This document provides an overview of market research methodologies. It discusses qualitative and quantitative research methods, including interviews, focus groups, and online surveys. The key methods covered are interviews, which aim to understand customer characteristics; and focus groups, which bring people together to discuss products and services. Choosing the right methodology depends on business objectives, available information, comparing options, and considering time needed. Qualitative research helps understand customer decisions and behaviors through observation and open-ended questions.

Detailed Information

Author:['pwhsnhn2ws']
Publication Year:2023
Pages:13
Language:English
Format:PDF
Price:FREE
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