Table Of Content7
IRAICS IRAICS proceedings series
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This proceedings volume contains selected papers presented at the 2014 International a E
Conference on Education Management and Management Science (ICEMMS 2014), n
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held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 was to provide d u
a platform for researchers, engineers, and academics as well as industry professionals M c
from all over the world to present their research results and development activities in a
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About the series n a
The IRAICS Proceedings series is devoted to the publication of proceedings sponsored t g
by the International Research Association of Information and Computer Science (IRAICS), S e
a registered non-profi t international scientifi c association of distinguished scholars m
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engaged in Information and Computer Science. The mission of IRAICS is to foster i e
and conduct collaborative interdisciplinary research in state-of-the-art methodologies e
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and technologies within its areas of expertise. The main fi elds covered by the series
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are Computer Engineering, Biomedical Engineering, Civil Engineering, Computational c
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Intelligence and Complexity, Control Engineering, Electronics & Electrical Engineering,
Energy Technology, Mechanical Engineering, Production & Process Engineering,
Robotics, Signals & Communication, Sports Engineering and Business Engineering.
ISSN Print: 2334-0495
ISSN Online: 2377-2077
Editor
Education Management
Zheng
and Management Science
Editor: Dawei Zheng
an informa business
EDUCATION MANAGEMENT AND MANAGEMENT SCIENCE
IICCEEMMSSSS__BBooookk..iinnddbb ii 55//1155//22001155 99::3322::3366 AAMM
International Research Association of Information
and Computer Science
IRAICS Proceedings Series
ISSN: 2334-0495
VOLUME 7
IICCEEMMSSSS__BBooookk..iinnddbb iiii 55//1155//22001155 99::3322::3377 AAMM
2014 INTERNATIONAL CONFERENCE ON EDUCATION MANAGEMENT AND MANAGEMENT
SCIENCE (ICEMMS 2014), 7–8 AUGUST, 2014, TIANJIN, CHINA
Education Management and
Management Science
Editor
Dawei Zheng
International Research Association of Information and Computer Science, China
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ISBN: 978-1-138-02663-6 (Hbk)
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IICCEEMMSSSS__BBooookk..iinnddbb iivv 55//1155//22001155 99::3322::3377 AAMM
Education Management and Management Science – Zheng (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02663-6
Table of contents
Preface xv
Organizing committee xvii
The psychological research on the value of music education 1
H.J. Li, X.W. Zhu & X.Q. Ding
Strategic positioning and thought of the rise of coastal trough region in new age—a case
study on the coastal regions in Yancheng of Jiangsu 5
Y.M. Dong & Y.M. Zhu
FDI, Total Factor Productivity and income gap—the evidence from Jiangsu Province 11
Y.Y. Zhang, L.J. Meng & X. Zhang
To strengthen the construction of college finance informationization, and raise the level
of financial management in colleges and universities 15
L. Liu
Analysis on the asymmetric pricing behaviors of large retailers based on two-sided markets 19
Y. Han & T. Han
Construction and practice of multi-dimensional financial aid system oriented
to post-1990s generation in financial difficulties—a case study of College of Hydrology
and Water Resources, Hohai University 25
Y. Lu & F.F. Ji
Explore new accounting standards and the quality of accounting information 31
X. Chen
Exploration of cultivating research students in excellent course construction 35
J. Wang, X.L. Chu & Y. Li
The effect and existing problems of nursing skills training in specialized secondary schools
of Hebei province 39
X.-Z. Gu & F.-Q. Yang
Research on the relationship between fashion culture and ideological and political education
for the youth in China 43
L. Xu & M. Jiang
Research on occupational burnout of female employees in Chinese beauty industry 47
L. Xu
Public watercolor art curriculum teaching method in science and
engineering universities 51
J. Xu
The use of derivatives, corporate risk management and firm financial performance:
Evidence from non-financial listed companies in Zhejiang province, China 55
Q. Feng
Evaluation of Chinese cattle and sheep industry’s subsidies policy 61
X. Han, F. Liu, J. Yu & Z.W. He
v
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The relationship between Corporate Social Performance and Corporate Financial Performance:
A literature review of twenty years (I) 65
G. Fu & P. Zeng
Improvement of teaching method for petroleum industry introduction to improve
the learning interest of non-professional student 71
J. Yan
Review of Counterproductive Work Behavior of the new generation employees 75
Y.P. Sun
Adhere to the scientific development and construct technician cradle—the connotation construction
and practical exploration of the adult vocation skill training center of Shanghai Second 79
S.J. Lu & M. Jiang
Current situation, problems and solutions of highly skilled personnel training mode
through school-enterprise cooperation 83
M. Jiang
Adult students’ self-regulated learning ability evaluation research 87
B. Yang & W.Y. Song
Characteristics of general education in Taiwan’s universities and the inspirations
to the universities in the Mainland 91
S.Q. Ren
A new model of forecast enrollment using fuzzy time series 95
H.X. Wang, J.C. Guo, H. Feng & F.J. Zhang
The application of 3D technology in vocational education 99
F.W. He
Reform practice of cooking in higher education—take Sichuan Tourism University as an example 103
X. Li
Sports value outlook and physical training behavior of middle school students
in China’s western ethnic minority regions 107
H. Yang
The support environment mechanism of clusters ecosystem 113
X.Z. Yu & C.B. Zhang
Exploration of the path construction of brand of building equipment group in Guangxi province 119
C.Y. Duan, Y. Zheng & J. Gong
Group AHP and evidential reasoning methods in the evaluation of green building 123
X.Y. He & L.P. Yang
A Multi-Transactions-Oriented Interface Management Model 129
X. Tu, Q.F. Yang, P. Song & X.Z. Yang
The curriculum design of EM in the major of ME of the USA and its enlightenments 135
L. Gong, Q. Xue & Z.J. Zhang
The great significance and implement methods on university students’ sports
spirit cultivation 139
Z.H. Tang & C.L. Deng
On curriculum development of vocational college teacher training 143
Z.W. Zhou
Research on integral social planning for age accommodated community 147
X.Y. Li & R. Yi
On the aid of sentence modification to enhance non-English majors’ grammatical
proficiency in writing 151
J.Q. Zhao & S.L. Shi
vi
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Construction of aesthetic education objective in physical education 155
C. Zhou
Preparation of lesson plans in higher education 159
X.T. Guan
The analysis of external factors about sports marginalization of migrant workers in China 163
L.J. Zhu
Networked movie courseware theoretical exploration and development model research 167
X.P. Li, Y.L. Hu, Q. Xu, Z.H. Wang, L. Zhang & X.J. Wang
The influence of emotional intelligent and adversity quotient on job motivation:
An evidence case from insurance company 171
M. Lin & X. Li
Break through the traditional model and create a new way of teaching 175
G.Z. Hou, X.Z. Wang & J. Wu
Teaching experience on the stability design of portal frame 179
Z.H. Zhang
The market concentration research of jujube processing industry in Hebei province 183
W. Chen & L.-L. Wang
The governance of higher education in the era of big data 187
Q. Meng & X.D. Xu
Study on the application of smartphone technology in college education 191
L. Chen, C.H. Deng & Y. Yuan
The influence of meta-cognitive strategies on English acquisition from private
universities in China 195
J.H. Wang, X.D. Xu & X.L. Zhao
The reform of Mechanical Principle teaching for cultivating outstanding mechanical engineers 199
Z.G. Zhang
Research on the development of Chinese higher education based on fractal theory 205
X. Wang & X.L. Zhu
Interpreting Starbucks’ image-creating and its functions in Chinese markets:
A semiotic perspective 209
S.Y. Huang
Reform and practice in teaching data structures 213
X. Liu
An analysis on negative transfer of native language in second language acquisition 217
D.M. Wang
Deepening the graded teaching reform in higher mathematics 221
R.L. Tian & X.W. Yang
Strategies of pragmatic distance embodied in non-English majors’ English writings 225
J.Q. Zhao & X.L. Zhang
Research and practice on Industry-University-Research collaborative training mode
for innovative talents of forestry engineering specialties 229
X. Zheng, X.G. Li & Y.Q. Wu
Analysis of FDI spatial aggregation trend in the western region 233
J. Xu
Teaching exploration and students’ innovative ability training based on
“Testing Technology” course 237
Y.B. Zhou, Z.R. Wang, H.D. Wang & Y.J. Du
vii
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Research on construction of public relations laboratory 241
H.Y. Li
Connotation, investigation, methods and evaluation of international economic and trade
major higher education internationalization 245
J. Xu
The cultivation of language communication skills of students majoring in design 249
W.H. Li
The relationship between Corporate Social Performance and Corporate Financial Performance:
A literature review of twenty years (II) 253
G. Fu & P. Zeng
Based on the project of independent interaction open-ended engineering training teaching
mode of reform and research 261
X.F. Wang, S.G. Wang & Y.J. Cai
Study on the modes of resource integration and utilization of foreign
schools and enterprises 265
P.J. Chen
Information overflow from futures and spot markets to underlying assets: An empirical
analysis based on China’s copper industry 269
L. Wu
Study of the construction of personalized college English teaching system based
on investigation of learning needs 275
X.X. Chen
Research on instrument and equipment information management platform of testing laboratory 279
L.X. Zhang, W. Hu, J. Ding & Y.N. Zhao
The investigation and analysis of college students’ ESP autonomous learning 283
X.-J. Fan & X.-Z. Li
Application of AHP in graduate enrollment target allocation for instructors 287
D.-B. Fu & F. Cheng
Measuring impatience: Experiments of intertemporal choices 293
Y. Lu & C. Yang
Research on the experimental teaching content and structure of business administration 297
G.Q. Xu, L.Z. Liu & S.L. Yang
A new management model of university scientific research funds based on the BSC 303
Y. Sun
On risk evaluation index system of carbon finance in commercial banks in China 307
W.J. Pan
On the translation teaching reform based on Project-Based Learning 311
M.G. Zou
Research and practice on double-tutor system in undergraduate cultivation for Food
Science & Engineering 315
G.R. Sun, F.G. Du, S. Liu, Y.L. Zhang, G.Q. Jiang, X.X. Gao, D.R. Mao, K. Chang & P. Xv
An empirical study on college students’ mobile assisted English learning 319
D.S. Wang & L.J. Wang
English teaching method reform seen from the perspective of students 323
X.R. Xiang
The problems and countermeasures of “micro-class” from the point of view
of cognitive psychology 327
L.H. Wang & L.C. Wang
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Research and practice of practical teaching mode of core example through teaching 331
J.C. Zhang & L.C. Wang
From incremental innovations to really new innovations: On the development
of modern Chinese ink paintings 335
Q. Zheng & Z.X. Chen
Agricultural economics case teaching and effectiveness evaluation based
on Markov chain 341
S. Yu & G. Li
Thinking about the transformation of application-oriented undergraduate colleges
into applied technology colleges 345
X.G. Song
Research on international business talents cultivation of innovative thinking 349
J.L. Li
On the multimodal evaluation in Business Spoken English Course 355
J. Zhang
Study on personnel training modes for engineering majors based on credit system 359
X.H. Jiang & P.J. Chen
Service links in the global value Chains and the Sino-US trade imbalance 363
L. Kong
Study on factors which influence CEO turnover in SOEs—the moderating effect of CEO power 367
K. Wang & Y.Q. Liu
Survey on rural middle school English education in Shaanxi—a case study
of Shanyang No. 2 Middle School 371
Q.F. Yu & Z. Chen
Research on the teaching reform of the SEE training 375
W.J. Luo, L.P. Chen & X.D. Tian
Analysis of road network accessibility demand based on different service objects 381
L. Wang, X.Y. Wei & C.N. Gou
A comparison of second language teaching methodology content-based instruction
vs task-based instruction 385
Y. Zhou & S. Zhou
The exploratory examination of the teaching methods of business communication 389
B. Ju
Training way of ethnic education characteristic on border areas in Yunnan, China 393
Y. Yang, Y.L. Sun & L. Xu
Reform and practice of teaching system of VC++ practice course based on CDIO 397
P.L. Yang, Q.G. Zhang & Y. Wang
Construction experience of teacher team of mining engineering major 401
S.W. Sun & H. Ding
The influence of traditional culture on the safety of production 405
M.Y. Zhang & Y. Guo
Present situation and causes analysis of male early childhood teachers’ professional
identity in dilemma 409
F. Chen
The trade effects of the US producer services investment in China 413
L. Kong
IAT application in technical translation 417
D.F. Ge & N. He
ix
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