e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results

253 Pages·2009·1.95 MB·English

by  Anita Rosen

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Learning
2.0
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Learning
2.0
Proven Practices and
Emerging
Technologies to
Achieve Results
Anita Rosen
American Management Association
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Library of Congress Cataloging-in-Publication Data
Rosen,Anita.
E-learning 2.0 :proven practices and emerging technologies to achieve results / Anita Rosen.
p. cm.
Includes bibliographical references and index.
ISBN-13:978-0-8144-1073-8
ISBN-10:0-8144-1073-1
1.Employees—Training of—Data processing. 2.Employees—Training of—
Computer-assisted instruction. 3.Organizational learning. 4.Internet in education.
I.Title.
HF5549.5.T7R599 2009
658.3'12402854678—dc22
2008025589
© 2009 Anita Rosen.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,stored in a retrieval system,
or transmitted in whole or in part,in any form or by any means,electronic,
mechanical,photocopying,recording,or otherwise,without the prior written
permission of AMACOM,a division of American Management Association,
1601 Broadway,New York,NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
This book is dedicated to Al Moser.
A wonderful husband and
limitlessly knowledgeable technologist;
I thank Al for all his support and the time
he spent assuring that I understand
the implications of technologies
discussed in this book.
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Contents
CHAPTER 1.0: The Business Calculations and Business
Objectives of e-Learning 1
1.1 The Goal of Training 2
1.2 A Simple Example of Return-on-Investment
(ROI) Calculations 4
1.3 How to Measure and Evaluate Training 6
Return on Investment 6
Setting the Goals to Reap the Rewards 6
1.4 Identifying Your Audience 9
Identify Learning Demographics 10
Identify the Learner Experience 12
1.5 Biggest Mistakes in Top-Down “Command” (CS)
and Bottom-Up Implementations 12
Top-Down Mistakes 13
Case Study: Texas Department of
Transportation 14
Bottom-Up Mistakes 15
1.6 Communications Within an Organization 17
1.7 Getting Buy-In from Trainers, Employees, and
Subject Matter Experts 18
Case Study: National Semiconductor
Corporation 19
viii Contents
1.8 Where e-Learning Fits In 22
Case Study: Hospital Liaison Committee of
Jehovah’s Witnesses in Leicester,
United Kingdom 22
1.9 Checklist 23
CHAPTER 2.0: e-Learning Strategies 27
2.1 Five Stages of Adopting New Technologies 28
Stage 1: Denial 29
Stage 2: Outsourcing 29
Stage 3: PowerPoint 31
Stage 4: Execution 31
Stage 5: Integration 32
2.2 Five Developmental Stages of Web Sites 32
Denial 33
Outsourcing 33
PowerPoint 34
Execution 35
Integration 35
2.3 Five Developmental Stages of Web Courses 36
Denial 36
Outsourcing 37
PowerPoint 38
Execution 39
Integration 39
2.4 Fundamentals of Creating on the Web 40
A Simple and Clean User Interface:
Less Is More 40
Access to Any Information Within
Three Clicks 41
Support of Global and Local Navigation 41
No Bermuda Triangles 42
A Sticky or Ping-Pong Web Site 42
Rapid and Viewable Downloads 42
Contents ix
The Ability to Work on Any Screen
and Browser 44
A “Look and Feel”: “Branding” in Web Page
Layout and Design 45
2.5 The Characteristics of Good e-Learning 46
Simple and Clean User Interface 46
Access to Any Information Within
Three Clicks 46
Support of Global and Local Navigation 49
No Bermuda Triangles 51
Sticky or a Ping-Pong Web Site 51
Rapid Downloads 52
The Ability to Work on Any Screen and
Browser 52
A “Look and Feel”: “Branding” in Web Page
Layout and Design 53
2.6 Current State of Web Courses 53
Trainers’ Reluctance to Change 54
The Need for Feedback and Communication 54
Creator-Centric Solutions 55
False Starts 56
2.7 Checklist 57
CHAPTER 3.0: Types of e-Learning 59
3.1 Types of e-Learning 60
Synchronous Training 60
Asynchronous Training 60
A Comparison of Synchronous and Asynchronous
Training 61
Who Benefits from Synchronous and Asynchronous
Training 62
3.2 Creating Effective Synchronous e-Learning 64
Personal Skills Needed 64
Tools Needed 65
Difficulties to Overcome 66