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About Critical Analysis of Women's Representation in TV Advertisements From A Cultural Studies Perspective
This document summarizes a research paper that analyzes representations of women in TV advertisements from a cultural studies perspective. The research uses a two-layer analysis including semiotic and critical discourse analysis of TV commercials with an emphasis on gender roles and ideology. The analysis finds that the selected TV ads represent dominant gender relations and reproduce traditional values. Additionally, these representations illustrate a contradiction between how society and media portray gender roles.
Detailed Information
| Author: | ['Radagast'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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