Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons

194 Pages·2009·2.59 MB·English

by  Huafei Liao

Content Preparation Guidelines
for the Web and
Information Appliances
Cross-Cultural Comparisons
Huafei Liao
Yinni Guo
April Savoy
Gavriel Salvendy
Boca Raton London New York
CRC Press is an imprint of the
Taylor & Francis Group, an informa business
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Human Factors and Ergonomics
Series Editor
Gavriel Salvendy
Published Titles
Conceptual Foundations of Human Factors Measurement, D. Meister
Content Preparation Guidelines for the Web and Information Appliances:
Cross-Cultural Comparisons, H. Liao, Y. Guo, A. Savoy, and G. Salvendy
Designing for Accessibility: A Business Guide to Countering Design Exclusion, S. Keates
Handbook of Cognitive Task Design, E. Hollnagel
Handbook of Digital Human Modeling: Research for Applied Ergonomics and Human
Factors Engineering, V. G. Duffy
Handbook of Human Factors and Ergonomics in Health Care and Patient Safety,
P. Carayon
Handbook of Human Factors in Web Design, R. Proctor and K. Vu
Handbook of Standards and Guidelines in Ergonomics and Human Factors,
W. Karwowski
Handbook of Virtual Environments: Design, Implementation, and Applications,
K. Stanney
Handbook of Warnings, M. Wogalter
Human-Computer Interaction: Designing for Diverse Users and Domains, A. Sears
and J. A. Jacko
Human-Computer Interaction: Design Issues, Solutions, and Applications, A. Sears
and J. A. Jacko
Human-Computer Interaction: Development Process, A. Sears and J. A. Jacko
Human-Computer Interaction: Fundamentals, A. Sears and J. A. Jacko
Human Factors in System Design, Development, and Testing, D. Meister
and T. Enderwick
Introduction to Human Factors and Ergonomics for Engineers, M. R. Lehto and J. R. Buck
Macroergonomics: Theory, Methods and Applications, H. Hendrick and B. Kleiner
The Handbook of Data Mining, N. Ye
The Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies,
and Emerging Applications, Second Edition, A. Sears and J. A. Jacko
Theories and Practice in Interaction Design, S. Bagnara and G. Crampton-Smith
The Universal Access Handbook, C. Stephanidis
Usability and Internationalization of Information Technology, N. Aykin
User Interfaces for All: Concepts, Methods, and Tools, C. Stephanidis
Forthcoming Titles
Computer-Aided Anthropometry for Research and Design, K. M. Robinette
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Foundations of Human-Computer and Human-Machine Systems, G. Johannsen
Handbook of Healthcare Delivery Systems, Y. Yih
Human Performance Modeling: Design for Applications in Human Factors
and Ergonomics, D. L. Fisher, R. Schweickert, and C. G. Drury
Practical Speech User Interface Design, James R. Lewis
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Library of Congress Cataloging-in-Publication Data
Content preparation guidelines for the web and information appliances : cross-cultural
comparisons / authors, Huafei Liao ... [et al.].
p. cm. -- (Human factors and ergonomics ; 29)
“A CRC title.”
Includes bibliographical references and index.
ISBN 978-1-4200-6777-4 (alk. paper)
1. Web sites--Design. 2. User interfaces (Computer science)--Cross-cultural studies.
3. Information organization. I. Liao, Huafei. II. Title. III. Series.
TK5105.888.C6588 2009
006.7--dc22 2009013807
Visit the Taylor & Francis Web site at
http://www.taylorandfrancis.com
and the CRC Press Web site at
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Contents
List of Figures ...........................................................................................................ix
List of Tables .............................................................................................................xi
Preface....................................................................................................................xiii
About the Authors ....................................................................................................xv
Chapter 1 An Overview of Content Knowledge ...................................................1
1.1 Individual Factors ......................................................................1
1.2 Design of Tasks and Jobs ...........................................................3
1.3 Human Decision Making ..........................................................3
1.4 Content Preparation ...................................................................4
Chapter 2 Background Literature .........................................................................5
2.1 Introduction ...............................................................................5
2.1.1 Overview ......................................................................5
2.1.2 Information Quality .....................................................6
2.1.3 Usability .......................................................................9
2.1.3.1 ISO 9126 .......................................................9
2.1.3.2 ISO 9241-11.................................................10
2.1.4 Definition of Content Preparation ..............................11
2.2 Content Preparation for the World Wide Web and
Information Appliances ...........................................................13
2.2.1 World Wide Web ........................................................13
2.2.1.1 E-Commerce ...............................................14
2.2.1.2 E-Advertising ..............................................17
2.2.1.3 E-Education ................................................18
2.2.1.4 Emerging E-Environments .........................20
2.2.2 Information Appliances ..............................................21
2.3 Cultural Differences ................................................................23
2.3.1 Among American Populations ...................................24
2.3.1.1 Digital Divide: Impact on Internet
Behavior ......................................................24
2.3.1.2 Subculture Perceptions: Impact of
Culture on Internet Behavior ......................26
2.3.2 Among American and Chinese Populations ..............27
2.3.2.1 Influences of Cross-Cultural
Differences ..................................................29
2.4 Summary .................................................................................34
v
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vi Contents
Chapter 3 Factor Structure of Content Preparation ............................................37
3.1 Overview .................................................................................37
3.2 Study 1: Factor Structure of Content Preparation Based
on American Population—African and Caucasian
Americans ................................................................................38
3.2.1 Survey Construction ...................................................38
3.2.2 Procedure and Participants ........................................39
3.2.3 Factor Analysis ...........................................................39
3.2.3.1 Factor Structure Derived from the
Satisfaction Scale ........................................43
3.2.3.2 Factor Structure Derived from the
Importance Scale ........................................45
3.3 Study 2: Factor Structure of Content Preparation for
E-Commerce Web Sites Based on Chinese Industrial
Population ................................................................................46
3.3.1 Survey Construction ....................................................46
3.3.2 Procedure and Participants ..........................................46
3.3.3 Factor Analysis ............................................................50
3.4 Study 3: Factor Structure of Content Preparation for
E-Commerce Web Sites Based on American and Chinese
College Students................................................................. ............51
3.4.1 Survey Construction ....................................................51
3.4.2 Procedure and Participants ..........................................54
3.4.3 Factor Analysis ............................................................57
3.5 Study 4: Factor Structure of Content Preparation for
Information Appliances Based on Chinese Population ...........58
3.5.1 Survey Construction ....................................................58
3.5.2 Procedure and Participants ..........................................61
3.5.3 Factor Analysis ............................................................62
3.6 General Factor Structure .........................................................65
Chapter 4 Cross-Cultural Comparison of Content Preparation ..........................73
4.1 Overview .................................................................................73
4.2 Cross-Cultural Comparisons ...................................................74
4.2.1 Product Descriptive Information ................................74
4.2.1.1 Economic Attributes ....................................74
4.2.1.2 Sensory Attributes .......................................81
4.2.1.3 Product Performance ...................................85
4.2.1.4 Technology Description...............................87
4.2.1.5 Manufacturer Information ...........................89
4.2.2 Operational Information .............................................91
4.2.2.1 Transaction Information ..............................91
4.2.2.2 Purchase Advice ..........................................96
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Contents vii
Chapter 5 Guidelines for Content Preparation ....................................................97
5.1 Overview .................................................................................97
5.2 Content Preparation Guidelines ............................................100
5.2.1 Guidelines for Reducing Perceived Online
Shopping Risk ..........................................................100
5.2.1.1 Perceived Financial Risk ..........................101
5.2.1.2 Perceived Performance Risk .....................102
5.2.1.3 Perceived Psychological Risk ...................103
5.2.1.4 Perceived Inconvenience Risk ..................105
5.2.2 Guidelines on Product Attributes and Functions .....108
5.2.3 Limitations and Recommendations ..........................109
Appendix A: Content Usability Survey for Study 1 ..........................................113
Appendix B: Content Preparation Questionnaire for Study 2 ........................127
Part I: Demographic Information ....................................................127
Part II: Online Shopping Survey .....................................................128
Appendix C: Web-Based Survey of Content Information on
E-Commerce Web Sites for Study 3 ............................................141
Appendix D: Content Preparation Questionnaire for Information
Appliances for Study 4 ..................................................................147
Part I: Demographic Questions .......................................................147
Part II: Content Questions ...............................................................148
References .............................................................................................................161
Index ......................................................................................................................171
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List of Figures
Figure 1.1 Derivation of guidelines for content preparation and an outline
for the content of this book. ...................................................................2
Figure 2.1 Comparisons of usability dimensions and definitions .................10
Figure 2.2 Schema for content preparation and management ...........................12
Figure 2.3 Essential information components in e-commerce domain ............16
Figure 2.4 Essential information components in advertising domain ...............18
Figure 2.5 Essential information components in education domain ..................19
Figure 2.6 Comparison between computer-based products and
information appliances. ................................................................22
Figure 2.7 Information-oriented interface design with culture emphasis ...........34
Figure 3.1 Connection of four content preparation studies. ..............................38
Figure 4.1 Chinese cell phone advertisement. .................................................84
ix
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