Co-created Effective, Agile, and Trusted eServices: 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings

178 Pages·2013·3.86 MB·English

by  Radosław Nielek

Jonna Järveläinen
Hongxiu Li
Anne-Marie Tuikka
Tiina Kuusela (Eds.)
Co-created Effective,
Agile, and Trusted
5
5
1

P
eServices
I
B
N
L
15th International Conference on Electronic Commerce, ICEC 2013
Turku, Finland, August 2013
Proceedings
123
Lecture Notes
in Business Information Processing 155
SeriesEditors
WilvanderAalst
EindhovenTechnicalUniversity,TheNetherlands
JohnMylopoulos
UniversityofTrento,Italy
MichaelRosemann
QueenslandUniversityofTechnology,Brisbane,Qld,Australia
MichaelJ.Shaw
UniversityofIllinois,Urbana-Champaign,IL,USA
ClemensSzyperski
MicrosoftResearch,Redmond,WA,USA
Jonna Järveläinen Hongxiu Li
Anne-Marie Tuikka Tiina Kuusela (Eds.)
Co-created Effective,
Agile, and Trusted
eServices
15th International Conference on Electronic Commerce
ICEC 2013, Turku, Finland,August 13-15, 2013
Proceedings
1 3
VolumeEditors
JonnaJärveläinen
HongxiuLi
Anne-MarieTuikka
TiinaKuusela
UniversityofTurku
DepartmentofInformationSystemsScience
Turku,Finland
E-mail:jonna.jarvelainen@utu.fi
E-mail:hongxiu.li@utu.fi
E-mail:amstou@utu.fi
E-mail:takuus@utu.fi
ISSN1865-1348 e-ISSN1865-1356
ISBN978-3-642-39807-0 e-ISBN978-3-642-39808-7
DOI10.1007/978-3-642-39808-7
SpringerHeidelbergDordrechtLondonNewYork
LibraryofCongressControlNumber:2013943530
©Springer-VerlagBerlinHeidelberg2013
Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartof
thematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,
broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformation
storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodology
nowknownorhereafterdeveloped.Exemptedfromthislegalreservationarebriefexcerptsinconnection
withreviewsorscholarlyanalysisormaterialsuppliedspecificallyforthepurposeofbeingenteredand
executedonacomputersystem,forexclusiveusebythepurchaserofthework.Duplicationofthispublication
orpartsthereofispermittedonlyundertheprovisionsoftheCopyrightLawofthePublisher’slocation,
inistcurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.Permissionsforuse
maybeobtainedthroughRightsLinkattheCopyrightClearanceCenter.Violationsareliabletoprosecution
undertherespectiveCopyrightLaw.
Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication
doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant
protectivelawsandregulationsandthereforefreeforgeneraluse.
Whiletheadviceandinformationinthisbookarebelievedtobetrueandaccurateatthedateofpublication,
neithertheauthorsnortheeditorsnorthepublishercanacceptanylegalresponsibilityforanyerrorsor
omissionsthatmaybemade.Thepublishermakesnowarranty,expressorimplied,withrespecttothe
materialcontainedherein.
Typesetting:Camera-readybyauthor,dataconversionbyScientificPublishingServices,Chennai,India
Printedonacid-freepaper
SpringerispartofSpringerScience+BusinessMedia(www.springer.com)
Preface
The 15th International Conference on Electronic Commerce (ICEC 2013) was
held at the University of Turku, School of Economics, in Turku, Finland, dur-
ing August 13–15, 2013. The conference was jointly hosted by the University of
Turku and ˚Abo Akademi University, and was supported by the regionalinnova-
tion and business community.
The International Conference on Electronic Commerce (ICEC) has as an
objective to “annually bring together the leaders of the scientific research com-
munity ine-commerce ande-business fromall overthe world.” Havingtravelled
across the globe from Hawaii to Liverpool and from New Brunswick to Singa-
pore, the conference returned to Europe, for the first time to Fenno-Scandia,
the medieval capital of Finland and Hanseatic city of Turku, Finland. Turku
is situated on the shore of a beautiful maritime archipelago. It is a medieval
city of harbors and sea fare, having a long history in trade and logistics. It is a
prosperous, increasingly international, and culturally rich part of Finland, with
one of the oldest academic institutions of Europe.
The theme of ICEC 2013 was “Effective, Agile and Trusted eServices Co-
creation.” The theme reflects the alignment between computerized, formalized
businessprocedureswiththeneedforinnovatingbusinessgenuinelyonthespot,
or ad-hoc, to the needs of a customer.
The authors were asked to find a balance between designing effective and
profitable ways of delivering eServices and maintaining customer relationships
with the help of designing and running eCommerce systems. These should not
only be effective enough to handle millions of transactions, but also adaptive
enough to manage hundreds of exceptions and tens of customer segments in
real-time – all this with sufficient analysis, feedback and security mechanisms
for trusted sales between remote sellers and buyers, or between authorities and
citizens.
The topics that were addressed in the papers were:
1. B2B/B2C eCommerce in general
2. Mobile and pervasive eCommerce
3. TechnologysupportforeCommerceandeBusiness,withafocusonemerging
technologiesandmethodologies,forinstance,cloudcomputing,datamining,
WOM (word-of-mouth), and recommender systems
4. Topicsrelatedtobusinessmodeling,pricing,Interneteconomicsandefficient
market mechanisms
5. Social media and eCommerce
After a first screening leading to a number of desk rejects, all the submitted
papers underwent an anonymous peer-review process and were selected based
on academic quality criteria. All papers were reviewed double blind by at least
VI Preface
two reviewers and for a number of papers by four reviewers. Only 50% of the
submitted papers were accepted for presentation during the conference.
This proceedings volume published by Springer consists of a selection of the
best papers. The acceptance rate for the proceedings is 25%. The papers were
selectedbya jointboardofthe conferenceProgramCommittee andthe Confer-
ence Chairs, based on the reviews as well as coherence in content. The papers
have not been published elsewhere. The papers are grouped according to the
followingthemes: mobile services;online advertisements;recommendersystems;
social media; and IT services in the context of ecommerce.
Papers related to online advertising deal with (1) the role of intermediaries,
suchasadnetworks,marketingagenciesandcompaniesspecializedindelivering
software for managing and displaying advertising campaigns, and a simulation
tool that can help to improve performance (Wierzbicki, Nielek and Parzych);
(2) the impact of the ad rank on the sales of an advertiser: In contrast to what
would be expected, the general desire to rank at the topmost position does not
maximize the overall sales (Schulz); and (3) the fit between personalized ad
methods with certain (mobile) service platforms (Kim and Lee).
Closelyrelatedtoonlineadvertisingarerecommendersystems.Thepaperson
recommender and pricing systems focus on (1) crowd-sourcing-generatedrank-
ings and network externalities that favorfirst movers(Wan); (2) user-generated
recommendation lists, rating, styles, tags and user profiles in social shopping
communities, in relation to website features (Holsing and Schultz); and (3) the
roleofaggressivepricingstrategiesbymarketleadersandtheresponseofmarket
followers (Wood, Ray and Messinger).
As might be apparent from the papers on recommender systems, user-
generated content and social media play a more and more prominent role in
eCommerce. Three papers are specifically focused on social media. Heijnen, De
Reuver, Warnier, Horlings, and Bouwman discuss how data gathered via so-
cial media can be related to industry-specific performance metrics. Xu, Li, and
Heikkil¨aexploreusers’switchingbehaviorinthecontextofsocialnetworkgames.
The third paper discusses a seller referral mechanism to assess the trustworthi-
ness of sellersbasedonthe experience of friends within a buyer’s socialnetwork
(Lai and Li).
Beside social media, mobile technologies and platforms are also attracting
increasing attention from eCommerce researchers. Two papers focus on the
provider perspective. Wu and Lin make use of a game theoretical perspective
to discuss the continuous roll out of new mobile credit payment products, ser-
vices, or features, which require substantial investment on technologies such as
cloud computing and massive data analysis, even without any usage charge for
the customers. Teixeira and Salminen discuss some potential conflicts faced by
platform owners and software developers in mobile application markets, such
as intra-platform competition, discriminative promotion, entry prevention, re-
stricted monetization and knowledge sharing, substitution, and strategic tech-
nology selection.
Preface VII
The last two papers in these proceedings discuss broader topics. The paper
by Heikkil¨a and Heikkil¨a presents a process framework for innovating business
modelsfornetworkedenterpriseswithafocusoninter-organizationalinnovation
processes including mutual learning and harmonizationof operations. Yu, Lang
and Gross in their paper “Digital Inequality on Global Online Knowledge Ex-
change Platforms” propose a predictive research model discussing four critical
resources, e.g., physical, digital, human, and social resources that contribute to
the effective usage of ICT in accessing, adapting, and creating knowledge.
We would like to thank the reviewers of the 15th International Conference
on Electronic Commerce who helped to select the best papers and to improve
the selectedpapers. We hope that youenjoy readingthis fine selectionofhighly
topicalandrelevantpapersthatreflectthecurrentstateoftheartineCommerce
research.
June 2013 Harry Bouwman
Jukka Heikkil¨a
Pirkko Walden
Narciso Cerpa
Vladimir Zwass
Teo Thompson
Karl Reiner Lang
Organization
The 15th International Conference on Electronic Commerce (ICEC2013) was
organizedby InformationSystems Science, Turku School of Economics, Univer-
sity of Turku, and Institute for Advanced Management Systems Research, ˚Abo
Akademi.
Conference Co-chairs
Harry Bouwman TU Delft and ˚Abo Akademi University,
The Netherlands
Jukka Heikkil¨a University of Turku, Finland
Program Co-chairs
Pirkko Walden ˚Abo Akademi University, Finland
Narciso Cerpa Universidad De Talca, Chile
Vladimir Zwass Fairleigh Dickinson University, USA
Teo Thompson National University of Singapore, Singapore
Karl Reiner Lang City University of New York, USA
Local Organizing Co-chairs
Jonna J¨arvel¨ainen University of Turku, Finland
Hongxiu Li University of Turku, Finland
Local Organization
Anne-Marie Tuikka University of Turku, Finland
Birgit Haanm¨aki University of Turku, Finland
Timo Kestil¨a University of Turku, Finland
Taneli Ahonen University of Turku, Finland
Tiina Kuusela University of Turku, Finland
Special Issue Editors
Anna Sell ˚Abo Akademi University, Finland
Mark de Reuver TU Delft, The Netherlands
X Organization
Program Committee
Frank Berkers Shahrokh Nikou
Christer Carlsson Jan Ondrus
Narciso Cerpa Selwyn Piramuthu
Michael Chau Valentin Robu
John Collins Hannu Salmela
Tomi Dahlberg Jari Salo
Mark de Reuver Anna Sell
Antonio Ghezzi Sam Solaimani
Jukka Heikkil¨a Sebastian Stein
Markku Heikkil¨a Reima Suomi
Ari Helin Angsana Techatassanasoontorn
Kuo-Wei Hsu Virpi K. Tuunainen
San-Yih Hwang Pirkko Walden
Wil Janssen Yun Wan
Jonna J¨arvel¨ainen Christof Weinhardt
Timo Kestil¨a J. Christopher Westland
Kai Kimppa Chin-Sheng Yang
Eija Koskivaara Benjamin Yen
Helmut Krcmar Yufei Yuan
Karl Reiner Lang Hans-Dieter Zimmermann
Hongxiu Li Xiaoyu Xu
Yong Liu Donkyo Han
Jozsef Meze Seongmin Jeon
Florian Michahelles Daehwan Ahn
Francisco Jose Molina Castillo Demitrios Pournarakis
Matti Ma¨ntyma¨ki
Advisors
Martin Bichler TU Munich, Germany
Jae Kyu Lee KAIST, Korea
Hannes Werthner TU Wien, Austria
Matti Ha¨ma¨l¨ainen Aalto University and Tivit Ltd., Finland
Zhangxi Lin Texas Tech at Lubbock and SWUFE, China
Chris Westland University of Illinois, Chicago, USA
Rob Kauffman SMU and Darthmouth College, USA
Reima Suomi University of Turku, Finland
The Dark Side of Technology
Stefan Klein
Department of Information Systems,
Muenster University,
Leonardo-Campus 11,
43149 Mu¨nster,
Germany
[email protected]
20yearsago,NCSAMosaic,thefirstWebbrowser,wasreleasedandmarkedthe
beginningofElectronicCommerceandtheprofoundtransformationoftheecon-
omy, politics, societies and indeed individuals. While the global number of Web
servers increased from 50 at the beginning of 1993 to 500 at its end1, on 2013-
05-09the IndexedWeb containedat least14.78billionpages.2 Inparallelto the
development of the Web, extended tools to manage electronic communication,
e.g. MS Outlook (1997), Skype (2003) and Facebook (2004), have been intro-
duced. In 2007, the first iPhone was launched by Steve Jobs proclaiming that
“the phone was not just a communication tool but a way of life”.3 In parallel,
eCommerce has emerged from humble beginnings of company homepages into
mobile and social commerce facilitating “eEverything”, products and services
across the range of human needs and yearnings. Anything, anytime, anywhere
has become the mantra of an era.
Whatusedtobesomethingthatpeopledidforworkorrelativelysmallparts
of their private lives, has not only become a key element in the ways millions of
people all over the world live, socialize and work, but also how they see them-
selves, their (social) identity. Because of its versatility, digital technology has
creptinto all facets of our lives. Smart phones or tablet computers are the most
visiblesymboloftheongoingtransformation.Peopleexperienceintegrationben-
efits and synergies between private, social and professional uses of technology.
Moreover, there are spill-overs between the domains: professional uses extend
into the private sphere, social andprivate uses set expectations andformhabits
affecting professional use. Issues such as BYOD, user generated content or pro-
suming provide evidence of the blurring between the domains.
As a result, an ever greater part of our lives happens “on the screen”, i.e.
online, in a computer-mediated world. While both worlds penetrate each other,
the online part is increasing (information production and consumption across
1 http://en.wikipedia.org/wiki/History of the World Wide Web
2 http://www.worldwidewebsize.com/
3 http://pixelstech.net/article/1359363948 Why does Symbian collapse