Download Case Study Supply Chain Reliance Fresh - F PDF Free - Full Version
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About Case Study Supply Chain Reliance Fresh - F
Reliance Fresh is a grocery retail chain owned by Reliance Industries that operates over 700 stores across India. It focuses on selling fresh produce like vegetables and fruits. Originally, Reliance Fresh sourced produce directly from farmers through a farm-to-fork supply chain model. However, it has now minimized its focus on fresh produce and shifted to operating as a general supermarket due to political issues and difficulties establishing robust supply chains for fresh items. Reliance Fresh aims to reduce costs and inefficiencies in its supply chain by procuring items directly from farmers and wholesalers rather than going through markets (mandis).
Detailed Information
| Author: | ['Chintan Ramnani'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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