Business communication contexts and controversies

529 Pages·2010·18.255 MB·English

by  Hanson, Les, Hammond, Darryl

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business communication
contexts and controversies
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les hanson darryl hammond
red river college red river college
university of manitoba
university of winnipeg
business communication
contexts and controversies
Pearson Canada
Toronto
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Library and Archives Canada Cataloguing in Publication
Hanson,Les,1956–
Businesscommunication:contextsandcontroversies/LesHanson,DarrylHammond.—1sted.
Includes bibliographical references and index.
ISBN 978-0-13-814498-2
1.Business communication—Textbooks.
I.Hammond,Darryl,1964– II.Title.
HF5718.H35 2010 651.7 C2009-904828-0
Copyright © 2011 by Pearson Canada Inc.,Toronto,Ontario.
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ISBN 978-0-13-814498-2
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Thanks to our families
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Brief Contents
PART 1 Foundations
1 Business Communication in the Twenty-First Century 1
2 Ideas:Planning the Writing Process 27
3 Words:Looking at Your Language 52
4 Media:Choosing Your Channel 79
5 Intercultural Communication 101
PART 2 Routine Communications
6 Meetings 116
7 Oral Presentations:The Counterintuitive Speaker 137
8 Writing Routine Letters,Memos,and Emails 170
9 Writing Persuasive Messages 211
10 Dealing with Negative Information 232
PART 3 Longer Documents
11 Writing Instructions,Explanations,and Definitions 257
12 Preparing to Write Proposals,
Reports,and Electronic Presentations 280
13 Writing Proposals and Reports 306
14 Writing Business Plans 348
PART 4 Employment
15 Writing Resumés 366
16 Networking,Developing Effective References,
and Succeeding in Employment Interviews 393
17 Interpersonal Communication:Surviving Life on the Cube Farm 423
Appendix Grammar,Punctuation,and Plain English 449
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Contents
Issues in Communication boxes xv THE IMPORTANCE OF PLANNING 31
Preface xvii Planning Routine Documents 32
About the Authors xxiii
About the Contributors xxiv THREE-POINT PLANNING 32
Establish Your Purpose for Writing 32
PART 1 Foundations
Analyze the Audience 34
Obtain and Organize Your Information 35
1Business Communication
Working with Others 36
in the Twenty-First Organizing with Outlines 41
Organization in Action:Getting Your
Century
1 Information in Order 43
CHANGING COMMUNICATION TECHNOLOGY 2 THE WRITING PROCESS IN ACTION 44
Set Objectives for Yourself 45
IssuesinCommunication:
Expect to Make Mistakes 45
BlackBerry or Crackberry? 3
Feel Free to Shift between Sections 45
WHY STUDY COMMUNICATION? 5 Set Your Work Aside When
It Is Complete 45
Hard Skills and Soft Skills 7
Edit Your Work 45
How Business Communication Differs from
Proofread Your Work 46
High School English 7
ELEMENTS OF COMMUNICATION 9 WRITING TEMPLATES 46
Commercially Produced Templates 48
Ideas 10
The Limitations ofTemplates 48
Words 11
Media 13 Chapter Summary 48
COMMUNICATING IN THE TWENTY-FIRST Thinking and Writing Exercises 49
CENTURY 16 Writing Skills Checkup:Point ofView Shift 51
Text Messaging 17 3Words: Looking at Your
Living with PDAs 19
Language
Multi-tasking:The New Normal 20 52
Chapter Summary 24
Thinking and Writing Exercises 24 THE IMPORTANCE OF THE RIGHT WORDS 53
Writing Skills Checkup:Sentence Errors 26
IssuesinCommunication:
2Ideas: Planning New Words at Work: From Blogs to Bandwidth 53
the Writing Process
27 STANDARD ENGLISH: USING DICTIONARIES
AND STYLE GUIDES 56
THE COST OF POOR PLANNING 28
Literal Meanings:Denotation 56
IssuesinCommunication: Deciding Which Words Are Appropriate 57
Banning the Bags 29 Connotation:Emotional Meanings 58