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Download Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming by David Nichols, Tom Farrand, Tom Rowley, Matt Avery in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
Detailed Information
| Author: | David Nichols, Tom Farrand, Tom Rowley, Matt Avery |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9781403998972 |
| Pages: | 177 |
| Language: | English |
| File Size: | 1.629 |
| Format: | |
| Price: | FREE |
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