Table Of Content“Amazing.Thatwasmyfirstword,whenIstartedreadingthisbook.Fascinating
wasthenext.Amazing,becauseonceagain,Bernardmasterfullytakesacom-
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outBigDatainPracticeMarrgenerouslysharessomeofhiskeeninsightsintothe
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WillCashman,HeadofCustomerAnalyticsatAIB
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valuable,anddiverseinsightsonBigDatausecases,successstories,andlessons
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datawithinyourorganization.”
KirkBorne,PrincipalDataScientistatBoozAllenHamilton,USA
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vides powerful examples of how companies strive to defy outmoded business
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HenrikvonScheel,GoogleAdvisoryBoardMember
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nizationthatwantstobeadata-drivenbusiness.”
MarkvanRijmenam,AuthorThinkBiggerandFounderofDatafloq
“Thisisoneofthoseuniquebusinessbooksthatisasusefulasitisinteresting.
Bernardhasprovideduswithaunique,insidelookathowleadingorganizations
areleveragingnewtechnologytodeliverrealvalueoutofdataandcompletely
transformingthewaywethink,work,andlive.”
StuartFrankel,CEOatNarrativeScienceInc.
“Big Data can be a confusing subject for even sophisticated data ana-
lysts. Bernardhasdoneafantasticjobofillustratingthetruebusinessbenefits
ofBigData. Inthisbookyoufindoutsuccinctlyhowleadingcompaniesare
gettingrealvaluefromBigData–highlyrecommendedread!’
ArthurLee,VicePresidentofQlikAnalyticsatQlik
“If you are searching for the missing link between Big Data technology and
achievingbusinessvalue–looknofurther!Fromtheworldofsciencetoenter-
tainment,BernardMarrdeliversit–and,importantly,shareswithustherecipes
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AchimGranzen,ChiefTechnologistAnalyticsatHewlettPackard
Enterprise
“Acomprehensivecompendiumofwhy,how,andtowhateffectsBigDataana-
lyticsareusedintoday’sworld.”
JamesKobielus,BigDataEvangelistatIBM
“AtreasurechestofBigDatausecases.”
StefanGroschupf,CEOatDatameer,Inc.
BIG DATA IN PRACTICE
BIG DATA IN
PRACTICE
HOW 45 SUCCESSFUL
COMPANIES USED BIG DATA
ANALYTICS TO DELIVER
EXTRAORDINARY RESULTS
BERNARD MARR
Thiseditionfirstpublished2016
©2016BernardMarr
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