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About B2B PROJECT - Group 18 - Intel
This document is a group project report submitted to a professor that analyzes the B2B computer hardware industry. It includes an introduction to the convoluted sales process in this competitive industry. It then provides an overview of the market and industry, including key factors like future growth prospects, organizational behavior of purchase decision makers, and Intel as a major player. The report also analyzes Intel's target customers, marketing mix, direct and indirect competitors. It performs a SWOT analysis and discusses segmentation, global expansion, and STP strategies. It concludes by covering various marketing strategies hardware manufacturers can employ.
Detailed Information
| Author: | ['Vipul Pal'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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