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Download Asian Paints Final v1 by ['Mukul Mundle'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Asian Paints Final v1
This document summarizes a marketing project by students from IIM Bangalore. It identifies typical consumer personas for home painting, including their attributes, values, and influencers. It maps consumers' decision making journeys and touch points. Key personas include Ravi the high-involved young emotionalist, Rocky the status-oriented youngster, and Mr. Oberoi the service-focused enthusiast. The document analyzes stakeholders, communication channels, and pain points to understand consumers and their painting needs. It assesses personas, journeys, and opportunities to empower consumers and increase awareness of Asian Paints products.
Detailed Information
| Author: | ['Mukul Mundle'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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