Table Of Content1991 Index
of
AMER
DEMOGRAPHICS
AIDS: audience: bicycles, and bicyclists, My/4 businesses:
and first love, JI/4; and breaking bad news to (See also sports) and American diversity,
risk factors, $/12 consumers, Ji/42-43; Ag/22-29; American
Subject cable TV, Mr/13 Binghamton, NY, population Indian-owned, D/33;
air travel, F/22 growth, Ap/34-39 black-owned, F/21;
automobiles: consumer attitudes
Index airports, My/12 characteristics of new car birth control: toward, Ag/20; and
Alaskaan:d mail order, S/19; bF/u1y8e;r sa,n dA g/m1ar4r-i1e5d; loans, mpoeptuhloadtsi,o n,J e/A1p4/;2 1w orld 3c5o;n seudmuecrast,i ngF /c2u6s-2t9o,m er3s2,-
U.S.-U.S.S.R. border, couples, 0/4 birthdays, S/4 $/44-47; and the
F/49 baby boomers: births: e3n2-v3i5r;o nmreenstp,o nsFe/ 26t-o2 9,
alcohol: affluence, My/31, Ja/26- to baby boomers, Je/8- demographic changes in
27; births to, Je/8, JI/55;
consumption by age and 10, JI/55; debate over the 1990s, JI/40-43;
1990 census: sex, D/6; consumption by Boomer, North Carolina, future of, S/55; first women-owned, JI/35-38
adjustment, JI/9-10; big- city, Ja/14 Ja/25; children per births, JI/18; literacy rate
city mayorial attitudes, household, Je/8-10; as and war, My/2; cable TV, Mr/13
Je/2; and congressional American Association of comic book collectors, postponed births, whites
seats, JI/9-10; data Boomers (AAB), Ja/30 My/16; community, Ja/ and nonwhites, JI/18 CableVision, Mr/13
releases, Mr/10; 32-33; as consumers, Ja/
metropoltan areas, F/16; American Heart Association 30-34, 52; and doctors, blacks: cajun culture, $/40
methodology, Ja/18-19; (AHA), food labels, Ja/40 F/17; economic trends, F/ and business, F/21; California:
undercount of biack men, American Indians, D/26-34 42: effect on health and children and day care, black-owned businesses in
Ja/18-19 fitness market, Ja/30-34, Mr/15; and golf, Ja/45; southern California, F/21;
Amway Corporation, Ap/8 52-53; family vs. work, growing counties and congressional seats, JI/S-
adult day care, Ja/53 D/17; health concerns, MSAs and percentage of 10; household size, JI/16-
adveratnids intgh:e affluent, Mr/18; AntiA-pD/e5f0a-m5a1t ion League, Jhao/m2e4o-2w5n;e rass, My/25-31; JbIl*a/c8k-s1 0i;n Ui.nSc.r eacsoeun tiine s, l1a7n;d ,U .FS/.4-6M-4e9x,i ca5n7 border-
lifestyles, My/27, 0/41; U.S., 0/26-34; life
and geodemographic Arizona, F/46-49, 57 as parents, My/25-31; expectancy, Ap/15; males Capindex, My/12
Clusters, art, urban support, Ag/43 privacy, F/10-11; and real missed by census, Ja/18-
S/16; and media careers, occupational
estate, 19; media coverage, Ja/
spending, S/48-52 Asians: My/46-49; second-home 17; poverty and mortality, mobility, N/42-45, 53-54
affluence: population growth and owners, My/46-49; time D/12-13; publicity, Ja/45; cemetery names, 0/18-19
advertising, Mr/18; and county distribution, and money, Ja/25-26 reaching young educated
baby boomers, My/30; JI*/16-18, 0/26-34 class, Ja/18-18; single- census (See 1990 census)
and children, Ag/6; attitudes: babye nbrooolmllmeetnt,, scMhyo/o5l5 parent households, F/11 central cities, and opportuni-
definition of, Mr/48-50 of baby bust, JI/24-33; Boomer, North Carolina, ties within, Ag/38-43, 54
aging: buying a new car, Ag/14- baby bust: Ja/25 (See also metropolitan
adult daycare, Ja/53; J1a5/;1 2c;o llceognes usmtuedre ntast,t itude aotptiintiuodness,, JJIa//2142- 33(;S eei sasluseo borderlands, U.S.-Mexico areas)
customers, Ja/32-34, 52;
vs. behavior, Ap/12-13; teenagers and young border, F/44-49, 57 Checkout Channel (CNN),
and decision making,
0/17; and driving, S/8- generational, Ap/24-34, adults) boycotts, consumer, D/21 Ap/9-10
52; hipsters vs. squares,
10; and migration, D/59; bankruptcy, JI/46-48 child-care providers, Mr/15
profile of “typical” elderly Ag/18; toward busi- Bradley Marketing Services, (See also day care)
American, Ap/17; and nesses, Ag/20; toward benefits: Je/44-48
voting, N/10 (See also community, Ja/32-33; and domestic partner- children:
older Americans and toward generic brands, ships, Mr/47; and brand names: and affluence, Ag/6;
elderly) F/54-56; women and employers, consumer attitudes, annual spending on,
working, Ap/6 Je/26-34 /54-56, D/20; consumer Ag/15; attitudes of
loyalty, S/44-47 prospective mothers,
The 1992 Directory / American Demographics 47
JI/30; as customers at new in 1990, F/16; rising database marketing: economic trends, baby-boom ethnic diversity:
Hyatt Hotels, Ja/50-51; in population, Je/59 Bradley Marketing effect, F/42 in the 1980s, Mr/33-38;
day care, Mr/15; diversity Services, Je/44-49; Duke and businesses, N/10-11;
in advertising, My/21-22; consumer behavior: Power Company, Je/47- economy: children in advertising,
and dual-earner parents, and cars, 0/6; vs. 48; Equifax Buyer’s and farming, 0/4; and My/21-22; and consumer
F/11; and housework, consumer attitudes, Market, Ag/10-12; finding real estate, Je/38-42 change, JI/2; and first
tMnayur/mg1eb4tes;r, aJosaf / mg5ar0ra-kn5ed1tc;ih nigl dren, A$dip/f4/f41e-2r4-e7n1t;3 ;s emfaefnledlcts ,e odfJu ac/a1t0i-o n, datac-ubsatsoemde rfso,r ecJaas/t4i8n-g5 1 of edgea lcsiot iemse,t rSo/p2o4l-i3t1a,n 5a3r e(aSs)e e lJmIoa*vj/eo ,r 2iJ0tI-y/2 41;i ;n m iUmn.ooSsr.ti t ciodeuisnv teivrses.se ,
D/4; parent enjoyment, 12; and motivation, S/6; consumer spending, education: counties, JI*/20-21;
Ap/19; percentage of in recession, D/2; VALS2, F/41-42 baby boomers, Ja/27; percentage of
children in U.S. counties, JV6 day care: college enrollment by nonminorities in U.S.
JI*/22-24; split-shift consumers: costs, Ja/10; Emergency minorities, Ja/13; and counties, JI*/20-21;
parents, F/50-52; toys, attitudes in recession, Child Care Services, F/53; consumer behavior, population increase,
Je/10; use of computers, D/2; behavior vs. attitude, split-shift parenting, $/44-47; courses for Je/10; and toys, Je/10;
Ap/10, 0/12-13; Ap/12; and brand F/50-52 (See also child career changers, N/42- U.S. as an increasingly
vacations, Ag/4 (See also attitude, F/54-56; D/20; care) 44; crowded elementary multicultural society,
family, households, and and the environment, classrooms, Ap/13; 0/26-34 (See also
preschoolers) F/ 26-29, 32-35; fads and death: declining political minorities and
China, population, Ap/12 3l9o;n ga-ntde rmt het rmeenddisa, , F/F3/63-9 - dMera/t1h6 ; rapthey saincdi asnt rokes, siunpcpoomret,, J3I8/-1389-;2 0;b yf efdaemrially ethnincoitnyw,h idteefsi)n ition of, Mr/
Cities: 41; in prime life, Ja/30- assisted, N/14-16 aid to low-income 48-50 (See also ethnic
c5e4n;t readlg ec itciietsi,e s,A g$//3284--5331,, 3p4a,r en5t2i;n ga,n d F/s5pl0i-t5-2s;h iftU .S- debt, national, JI/44-49 sstcuhdoeonlt se,n rJoIl/l1m8e-n2t0,; law diversity and minorities)
53 (See also metropolitan Mexican border, F/48-49, defense contracts, cutting, My/18; secondary ethnography, and consumer
areas) 57 Ja/18 schoolenroliment, My/55; motivations, S/6
post-secondary school
clothing, women and contact lens use by race, demographics, America’s enrollment, My/55 evangelism, 0/42-46, 56-57
discount shoppiig, JI/11 Je/16 knowledge, Ja/14
elderly: Fact Book on Aging, Ap/16
ClusterPlus, S/16 cooking, attitudes, N/19 depression, and occupations, and newspapers, D/18;
$/16-19 (See also stress Olympic sports, Mr/37; fads:
cohabitation: counties: and mental health) profile of “typical” elderly consumer trends, F/36-
and marriage, N/20-21; Asians, JI*/16-18; blacks. American, Ap/17 (See 39; teenagers and
of women, Je/11 Ji*/8-10; children, Des Moines, IA, need for also aging and older recreation, JI/32-33
Colbert, Linda and Elridge Jinl,* /J2a2/-5254;; freomnptileory msteanttu s workers, Ag/13 Americans) family:
(cover), S/30-31 of, JI/50-52; growth in Designated Market Areas Emergency Day Care attitudes of high
population, JI*/6-7; by (DMAs), population Services, F/53 schoolers, JI/26;
college students: growth, income, and growth, Ap/55 attitudes of young adults,
attitudes, Ja/12; diets, density, S/34-37; and employers: JI/24-33; baby-boom
$/10-11; minorities, Ja/ Hispanics, JI*/14-15; diapers and the environment, attitudes, Je/26-34; and attitudes, D/17; beyond
13 (See also education) nonmetropolitan, F/20-21 benefits, Je/29; gender, traditional concept of,
comics, adult collectors, D/36-43 disabled population, as Je/11; new image, Je/26- Mr/44-47; changing
34; response to fewer housing needs, Je/17;
My/16 employees, Mr/12
Country Side magazine, workers, Je/26-34; and definition of, Mr/48-50;
COMPASS, desktop Ja/32-33 divorce: split-shift parenting, emergency day care, F/
marketing system, among baby boomers, F/50-52 53; religion, 0/42-46, 56-
My/18-19 Covenant Life Insurance, Ja/27; and marriage and 57; size, 1980 vs. 1990,
My/13 widowhood, 0/52-54; employment: Mr/33-38; spending on
comphuotmeer dmealpipveirnyg,: F/16-18; credit, and privacy, S/47 and women, Ag/13 dbeopoemnidnegn ccei tieosn, dJea/f5e5n;s e cphairlednrteinn,g , AgF//65;0 -s5p2l it-shift
Roadnet Technologies, credit cards: doctors: spending, Ja/18
compauFnt/de1 r6c-sh1:i8 l;d reTnI,G EARp,/ 1J0e,/ 203/ auNns/ed1 4 bstyu daegnet sa,n dA gr/e1g8i-o2n,0 ; vaFis/ss1ii7ts st ebdy dbeaabtyh s,b ooNm/e1r4s-1,6 ; entrJeIp/r3e4n-e3u8r s, women as, ffaasrtm eifcnogoo dn:oa mnyd , se0a/s4o nal
fFdm1ora2eirt-rte1agoc3b-ea;aLsd sat eydis,anm ,gta ,aMr brJka/eeFs/1t/e484i 41-n--2g440 82;;; aaannnddd crimefbM:ouy rr/eg1lc2aars st,i ngA p/b1y4 -C1a6p;i ndex, ddroimveiiMsnnrtgs/,iu 4cr7a a nnpdca era tgnaiennrgds, h ibpSesn/,e8f -i1t0s , enviAcaFrd/oomv2nnwe6msra-eut2ynim9ts ,ei: rCn o g3r,2ap -t.3Jt,5ei ;t/A u2pd0de/-is12a,82p ;e; r s, fatheJenrfuasft/,re1 ic3tts ispo lnio,tf - sJlhaai/fbt3o r8 -p3as9rhe;on rttiangge,,
telecommuting, N/2 cultural diversity, census, F/20-21; organic food F/50-52
dual earners: and the media, F/40;
Congressional representa- Jdiav/e1r8s-i1ty9) (See also ethnic as parents, F/11; Procter & Gamble image, fax machines, Je/12
tion, and population households of, 0/21 JI/16; and toys, Je/10; federal aid and educational
growth, F/9, Je/2 customers: (See also households) Vermont, F/20 loans to low-income
Consolidatated Metropolitan adgaitnagb,a sJea /m3a2r-k3e4t,i n5g2,; Duke Power Company, Equifax Buyer’s Market, students, JI/18-20
Statistical Areas Ja/48-51, Je/44-48 Je/47-48 Ag/10-12 Federal Express Corporation,
(CMSAs): largest, Je/59; Mr/40-43, 0/22-23
“July supplement, Desk Reference Series “American Diversity”
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48 American Demogr/ Tahep 19h92i Dicrecsto ry
fertility and birthrate health: households: D/13; and retirement, loans, automobile, F/18
predictions, S/55 baby boomers, Ja/24-25; beyond traditional Mr/9-10; spending on
and fitness, 0/10-11; concept of, Mr/44-47; children, Ag/6; and Loehman’s Plaza, 0/51
first love, JI/4 food and consumer census, Ja/18-19; women, F/14
Los Angeles, CA, population
spending, N/16; injuries, chores, My/14; definition
fishing, N/12 My/14 of, Mr/48-50; by infertility, Ap/20 decline, My/10-11
fitneashsksnei:adi l ntghh,e aclAatgrh/,e 1) 60 /1(0S-e1e1 ;a lsaon d healtasshhkn iidipc nsadgr,,eo :mM Aergs//t41i76c;; fpaiantrdnte nsepsre -ta sn, d AD03hp8/eo;/2sm 15ie;5igo ;nnw cainnotd eume1rade9ls 8-h0Maeisaanp,rrd ,nk e eMrtr,F / /36AF;3r/ e-1a is,, inforFMMemrrda//et44ri00ao--ln44 33E;,ex cpoN0rn/eeo2swm2s -y Y2:Co3 o;rr kp .,C ity, Llootwu sNi,/n 3c8Mo-am4re2k,,e tPm5la2ar ckee,t inAgp /t2o ,
Florida, death rate by stroke, My/40-44, 53; physician- income and net worth, Silicon Valley, Mr/40-43 Lowell, MA, N/12-13
Mr/16 assisted death, N/14-16; Ap/11; increasing size in insurance companies, My/13 LuLu, FL, Mr/30-31
prnatal, F/14-16; who California, JI/16-17; low
focus groups, qualitative uses tranquilizers, JI/14- income, N/38-42, 52; international birthrates, magazines, D/44-50
research, F/36-39 15; and Medicare, Mr/12 men and women who live My/12
food: (See also medical care) alone, S$/21; nine types, Japan: mail-order, and Alaska, S/19
and college students, HealthFocus, N/6 0/36-40; and pet investment in Hawaii, mailbox economy:
$/10-11; health food and ownership, My/40-44, D/10-11; tourism and Alaska, S/19; in
consumer spending, N/6; Hearing the Voice of the 53; single parent, F/11; investment in Montana, nonmetropolitan
household spending by Market, My/14 and size, Ja/10; and size, Mr/14-15 retirement counties,
middle age, Je/6; kosher 1980 vs. 1990, Mr/32-38; Mr/24-31
products, Mr/4; labels, Hispanics: trends in 1980s, Mr/33- Jewish population, Mr/4
Ja/36-40; men and contact lens use, Je/16; 38; VCRs, My/19 Maine, recycling, F/34-35
nutrition, Ag/17-18; milk, four states with heaviest job training, Ap/16
populations, D/19; housing: malls:
Mr/16; snacking, Ap/18- growing counties and census, Ja/18-19; Kissimmee, FL, 0/32-33 Christmas, D/14;
19, Ag/17; spending,
MSAs and percentage of changing family needs, shopping, 0/16; strip
Ja/6; use of microwaves, Hispanics in U.S. Je/17; dream houses by kosher products, Mr/4 malls, 0/48-51
My/16; yogurt, Je/20
(See also fast food) counties, JI*/14-15; income, My/73; high- labels: manufacturing, growth in z
increase in U.S., 0/26-34; priced, Je/20; market in food, Ja/36-40; and MSAs, 0/59 g
Food and Drug Administra- population, F/44-49, 57, Lowell, MA, N/12-13; nutrition, Ag/17-18;
tion, labels, Ja/34-40 59; vision aides, Je/6 moving and women’s women’s attitudes, F/56 mapping (See computer
attitudes, Je/4;
mapping)
Fort Smith, AR, D/29 The Hispanic Almanac, Ap/17 percentage of population labor force:
who move annually, Je/4; Des Moines, IA, Ag/13; maquiladoras in Mexico,
free trade, U.S.-Mexico holidays, Thanksgiving, N/4 vacation homes, My/46- and four-day work F/46-48
border, F/44-49, 57 home delivery, computer 49 (See also moving and weeks, JI/11; gender of
Fritos-cLaanyn,e rasn,d Msru/p1e8r-m2a0r ket mapping, F/16-18 residence) bDo/s2s1,; Jmeil/i1t1a;r y,l ayNo/f4f5s;, markoeft, Mrye/se1a4r-c1h5, advantages
home improvement, housework, by sons and number of lawyers in
MarketPlace, Lotus, Ap/2
frontier, JI/50-52 N/46-49, 55, D/16 daughters, My/14 U.S., My/18; need for
more employee skills, Marlboro cigarettes and
furniture, purchasing by age homeless people, number in Hyatt Hotels, marketing to Je/28; top 50 counties for American frontier
and income, Mr/6 selected cities, S/13 children, Ja/50-51 new jobs, Ja/55; travel as fantasy, JI/50-52
gardening, and composting, homeowners: Hygiene, CO, recycling, incentive, N/17-19 marriage:
$/13 affording homes, S/8; by F/32-33 lawyers: baby boomers, Ja/27;
gays,r eaidnecrosmheip ,a nJde /n2e2 wspaper aaisgm,ep ,r MoyFv//6e2;m5 e-bn3at1b,;y aNbn/od4o 6m-he4or9ms,e iicmem icgrreaatmi,o n:a nd income, N/52 afnonurdmc eb,de erpM ryei/sn1s 8Ui.o Sn., lSab/e1r6 -19; aNrn/ed2m a0r-cr2oi1ha;ag beia,tn adta inoddni ,v orce,
generations, behavior and 55; household income, in central cities, Ag/38- widowhood, 0/52-54;
personalities, Ap/24-33, F/6; vs. renting, F/6; of 43, 54; Hong Kong, Leisure time, N/22-26, income, D/22; by region,
52 second homes, My/46- F/21-22 My/34-37 0/2; young adults,
49; single Americans,
geodemographic clusters, My/10; types, Je/38-42 income: life expectancy: JI/24-33
and survey research, baby boomers, Ja/22-27; leisure time vs. money, media:
$/14 homosexuals (See gays) discretionay Mr/48-50, N/22-26; whites vs. and advertising, S/48-52;
Hong Kong, and immigration, My/20; disposable, blacks, Ap/15, D/12-13 blacks in, Ja/17;
Glamour magazine, discount F/21-22 Mr/48-50; food life insurance, Covenant Life consumer behavior,
shopping survey, JI/11 expenditure by income of Insurance image, My/13 F/39-41; newspaper
household spending: householder, Ja/6; gap in readership, Je/50-53;
government, and apathetic
by age, Je/6; discretion- 1980s, Mr/32-38; and lifestyle: organic food, F/40; pay-
constituency, D/10-11
ary income, My/20; food homeownership, F/6; baby boomers, My/25- per-view market, Mr/13;
Greenville, NC, D/43 spending by age of mailbox economy in 31, 0/41; money vs. television, Ja/16
householder, Ja/6; nonmetropolitan leisure time, N/22-26;
grocery store, Checkout furniture purchases, retirement counties, young adults, J1/24-33 medical care, prime-life
Channel (CNN), Ap/9-10 Mr/6; rural vs. urban Mr/24-31; and marriage, recipients of, Ja/34
spending, My/6 D/22; post-recession real literacy rate, war and (See also health care,
Hawaii, and Japanese (See also spending) income, F/42; recession, birthrate, My/2 prenatal care)
investment, D/10-11 D/9-10; and religion,
FOR BACK ISSUES CALL 800/828-1133
The 1992D irectory / American Demographics 49
men: Mitchell, George and Mary readers, Je/52; as mode!s- philanthropy, corporate psychographics:
food labels and nutrition, Ann (cover), baby for targeting consumers, giving and good consumer spending,
Ag/17-18; ideas of boomers who are My/18-19; young business, S/38-42 D/52-57; health
success, Ap/9; white men parents, My/31 readers, Je/52 conscious by type, N/6;
declining in labor force, Pizza Hut and disabled VALS vs. VALS 2, JI/6
Je/28; and yogurt, Je/20 mobility: nonmetropolitan counties, employees, Mr/12
final residence, JI/10; D/36-43 public relations, use of
mental health and depres- trauma of moving, Je/4 politics, voter apathy, research, Ja/42-46
sion, S/16-19 (See also nonmetropolitan retirement N/30-35
stress) monebya:b y boomers, Ja/25-26; ecocuonntoimeys, anMdr /m2a4i-l3b1o x population density: publicco msmcuhnoioltsy,, sMuyp/po3r8t- 39of
merged marketing databases vs. leisure time, N/22-26 and American diversity, (See also education)
and maintaining nonwhites: Ji/2; in China, Ap/12;
customers, Je/44-48 Montana, and Japanese and business ownership, states of growth, JI*/5; Puerto Rico, Ap/46-49
tourists and investors, N/10-11; in New York, U.S.-Mexican border,
Metropolitan Statistical Areas Mr/14-15 My/9; and post-poned F/46; where Americans race, definition of, Mr/48-50
c(eMnStArsal) : cities, Ag/38-43, morbidity, definition, bdiirvtehrss,e JcI/o1u8n;t iemso,s t live, JI*/4-5 reading, N/17
54; edge cities, S/24-31, Mr/48-50 JI*/20-21; percentage of population growth: real estate:
a5gir3nre;foa owsfri,am nsagtAt epis/oat3nr-7e da;ecs ce,fl naitAsnetpire/nss3g,t6 -; as mortab1ll3ia;tc ykd:es f ianintdi onp,o veMrrt/y4, 8-D5/01 2- cnmUoi.ouSnnn.om triiicnetoosyur, ni tvtiJsye.I s*,/mi 2an0j J-UoI.2r*S1i/.;t2 y0 -2i1n; caardnhejpdaur nsegCtseoee nndgt irancte esisntossanitu,oes sn,,a F l/J9 M;Ir //9i5-n51 ;0 ; aMhrinoysdu/es 4 i6binn-ag 4bm,9y e; dJ bieoca/oo2nu0m ;ne tprrisie,cs e woift h
Mr/42; manufacturing mothers: increase in U.S., 0/26-34 CMSAs, Je/59; decline in economy, Je/38-42; in
growth, 0/59; attitudes of prospective (See also Asians, blacks, Los Angeles, My/10-11; New Jersey, Je/41; single
megamarkets, Je/59; new mothers toward children, and Hispanics) and Designated Market Americans, My/10;
census, F/16; population JI/30; split-shift Areas, Ap/55; by vacation homes,
over 1 million, Ap/34-39; parenting, F/50-52; with North Pole, NY, Ag/36-37 metropolitan area, Ap/34- My/46-49
spending on home four or more children, 39; by state, F/9; world
improvement, N/55; S/4 Northeast and population and birth recession:
stagnant growth, Ap/38 nonmetropolitan control, Ap/21 consumer spending,
motorcycles, D/15-16 counties, D/36-43 Ja/9; and depression, D/
Mexico, U.S. borderland and post-secondary school 2; income, D/9-10; post-
free trade, F/44-49, 57 moving: nutrition: enrollment, My/55 (See recession, F/42
by state, 0/11-12; and fast-food industry, Ja/38- also education, college)
microwaves, My/16 women’s attitudes, Je/4; 39; labeling, Ja/36-41; recycling:
percentage of population men, F/4; men and food postal service, in competition in Colorado, F/32-33; in
middle-age: who move annually, Je/4 labels, Ag/17-18; women, with the fax machine, Maine, F/34-35
attitudes toward (See also housing, F/4 Je/12
sbpoeonmd inagf,f luSe/n5c1e;, bJaab/y2-6- mobility, and residence) Okay, OK, N/24 postcard census, Ag/12-13 religAimone:r ican diversity, 0/45;
J52pe27a/;;r6 i;sch huoPisurotsonoetemhereossrlt,s ad,n J tes J/pa1e/8n3-d21i-9n3 g4,, nnaatmievaAe tm tebiArrtmuiaedncerdasisn,c, aFnIc/nso5d n4is-a(n5uSs6me) ee r olderacA cgotA/mi5mvm3eiut;rni ieicsaca san ostcf:,io nnMgsy u/m3we4i-trh3s,6 ; in poverbbDtll/yaa1:cc2 kk- s1 c3h;ai nldds rienmnog,rl tea-Fl/pi1at1ry;e, n t renteea5rd7vsu;a:l n tigsne,cl oiJmseem/,,1 8-D01//1943 2;- 46ol,d e5r6 -
Midwest, nonmetropolitan rural areas, Mr/24-31; households, F/11 affording homes, S/8;
counties, D/36-43 New Jersey, real estate, leisure, My/34-37; net pregnancy low income, N/40; types,
militlraeartbyio:r re efso,r cAep, /4N0/4-54;4 New JbeoM/re3dxe8ir-cl4oa2,n d,U .SF./-4M6e-x49i,c an5 7 wrMnoeoytrn/itm3rhee4,dt- r3Avo6sgp;./o 4lv8ie-tr5ya2 n; o ldn,e wly aumnindsi tnitfimerensddt ,el do vFe/a,1n 8dJ I/4; reseJabery/c 4ha1:g; e vasn. d hoinmceoomwen, erFs/6
(See also retirement) New York: counties, Mr/24-31 (See prenatal, health care, F/14-16 fads and long-term
milk, marketing to adults, new census count and also aging and elderly) preschoolers, population tgrreonudpss,, FF//3366--3399;; focus
Mr/16-18 congressional seats, JI/9- Orange County, CA, projections, JI/55 geodemographical
10; racial composition by
minorbiutsiiens:e ss ownership, wMhyi/t9e s and nonwhites, orgaenmicp lfooyomde,n tm,e diJaa /5a5n d the PrimSatrayti sMtiectarlo pAorleiat an( PMSA), crleulsatteirosn,s Su/s1e4 ;o f,p uJbal/i4c 2-46
N/10-11; increase in environment, F/40 census, F/16 residence, percentage of life
household size in New York City: spent in final residence,
California, JI/16-17; diversity, My/9; Parade magazine, Mr/2 Prince George County, MD, JI/10 (See also housing
mU.iSn.o rictoyu ntvis.e s maJjIo*r/i2t0y- 2i1n; iMnrf/o4r0m-a4t3i,o n 0/e2m2p-i2r3e;, paranormal phenomena, rbiussei niens sm,i noNr/i1t0y-1-1o wned and moving)
increase in U.S., 0/26-34; Puerto Rican population, belief in, Ap/14 restaurant spending, Ja/6
JmnIoo*sn/mt2i 0n-do2ir1vi;et rsype e ircnco eUun.ntSta.i gese, of newsAppa/p4e9r s: parenbtasb:y boomers as, My/25- pPrriovcatceyr, aFn/d1 0-G1a1m,b lSe/,4 7 retailD,/ 1c6u-s1t7o mer database,
changes in industry, 31; dual-earner, F/11; environmental packaging,
counties, JI*/20-21 (See Je/50-53; college enjoyment of children, marketing, and retirement:
also specific minority, newspapers, Je/53; and Ap/19; split-shift, F/50-52 advertising, JI/16 baby boomers, Ja/30-34,
diversity, ethnic diversity,
elderly, D/19; and gays, 52; free time, My/34-36;
and nonwhites) Je/22; mature readers, pets, ownership, Protestant Church, aging income, Mr/9-10;
Je/52; middle-aged My/40-44, 53 parishioners, Je/18-19
“July supplement, Desk Reterence Senes “American Diversity”
FOR BACK ISSUES CALL 800/828-1133
50 American Demogr/ aThep 19h92i Dicrescto ry
migration, D/59; military spending: Super Bowl, viewers, Ja/4 summer vacations, My/9; and postponed
retirees, Ap/41-44; in 1980s vs. 1990s, JI/44- Ag/32-37 births, JI/18
nonmetropolitan 49; on children, Ag/6; on Supermaket Solutions,
retirement counties, Mr/ collectables, Ag/47; sketching customer Tsoy, Kim (cover) 0/32-33 wills, rise in living wills,
24-31 database forecasting of, profiles, Ag/14 N/14-16
Tysons Corner, VA, $/30-31
Reynolds, Joe (cover), N/25 Fm/a4r1k-e4t2,; No/f3 8d-o4w1n,s c5a2l;e Tangerine, FL, Mr/30-31 Ty Ty, GA, generational chart womeantt:i tudes toward working
ruble, U.S.-U.S.S.R. border, food, Ja/6; health food, technology: for one family, Ap/33 and personal lives, Ap/6;
F/49 Np/o1s6t; rehceessistiaonnc,y , FJ/I4/24; 4-49; Cfoarpeicnadsetixn gf,o r Mcyr/i1m2e; unemployment, D/10 b38u;s icnaersese rso,w nJear/s1,4 ; JI/35-
rural areas: psychographic research, ClusterPius, S/16; urbanized areas, newly discount clothing
and retirement, Mr/24- D/52-57; in Puerto Rico, COMPASS desktop defined, N/8 shopping, JI/11; divorce,
31; spending, My/6 Ap/46-49; recession, Ja/ marketing system, Ag/13; entrepreneurs,
SSaann drwAeintctirohen,ei so,, M AA,Tp X/,4p r3om fiilliet aroyf split9(-;sS heireuf rta allp savors e.pn aturirenbnga,tn s,) F /M5y0/-65 2 MBS12uyu;y/p e1efr8ra'-sms1ta 9kfM;eoa otrdEk ,qe Sutoi,Jlf au/aAt1xig3 o/;n1 s0,- U. S.OaM rnyNgd/aa 3tnsi7ieo znnaiatolir o SnAe mne(iroUirSc NaSCnpOso),r ts JsF5I/u0/1;c34 c5;em- so3msv8,a;i g naAgizp di/enr9aee;sss i,iod nfe cDno/cm4ee4s,-,
h1i9g8h6 , scJhIo/o2l7 class of sportasc:ti vities by sex, Ja/12; Atge/l1e0c-o1m2m;u ting, N/2 U.S.SF./R4,9 Alaskan border, Jceh/i4l;d rewni,t h S/f4o;u r anord myoorguer t,
bicycles, My/4; teenagers: Je/20
Sattl(erc,o veMra)r,t irne cayncdl inCga thine rine eF/q2u0i;p mfeisnhti ngs,p eNn/d1i2n;g ,o lder 3r3e;c resaetxiuoanla ! acftiavdist,y ,J IJ/I3/24-; vacatbiooonm ehrosm,e sM,y /a4n6d- 4b9a by workweek, four-day , JI/11
Colorado, F/32-33 Americans, My/37; significant events, Mr/13; yogurt, Je/20
skiing, Ja/4; triathletes, vacations:
savings, N/20 Je/14 uasles o obfa tbiym e,b us0t/ 8a n(dS eyeo ung families, Ja/50-51; in young adults:
schooeslnu:rp oplolrmte ntof, taMxye/s5, 5; Spotsoywlnvearnsihai,p , VAM,y /a4n2d- 4p3et teleacdoumlmtsu)t ing, Je/12, N/2 VALSs,u mpmeerrs,on alAigt/y3 2t-y3p7e s, JI/6 amlitaftrei rtgiuoadageless, , aCJbaIor/ue2te4 r-sf3,a3 m;i alnya,sd a
My/38-39 stateAsm: erican Indian television: VarlaNnedw, CBaorsosl, (Jceo/v2e6r-),3 4 the s4h3r i(nSkeien ga lmsaor kbeatb,y JbIu/s4t0 -
seaso(nSaAlD ),a ffneecwt ivme ardkiestosr,d erF /4 population, D/28; best aMnyd/ 34ol-d3e6r; Amoewnreircsahnisp,, VCRs, Ja/16, My/19 and teenagers)
states for women as Ja/16; as time use, zoos, 0/20
sex and AIDS, $/12 entrepreneurs, JI/37; Ag/21; vs. reading, N/17 violence, Anti-Defamation
census results, F/9; League, Ap/50-51
shopping: defense spending, Ja/18; terminology in demograph-
behavior by smell, Ja/10; Hispanic populations, ics, Mr/48-50 volunteers, profile, Je/54-55
Christmas, D/14; malls, F/59; home improve-
0/16; strip malls, 0/48- ment, N/48, 49, 55; Texas, U.S.-Mexican border, voters
51; women and discount military retirees, Ap/40- F/46-49, 57 aging population, N/10; Author/
clothing, JI/11 44; population changes apathy, N/30-35; types,
Thanksgiving, N/4 N/35
in, Mr/55
Silicon Valley, CA, and Title
information, Mr/40-43 Statistical Handbook of Black TIGER (Topologically Wahoo, NE, Je/34
Integrated Geographic
single Americans, as America, Ap/16 Encoding and Referenc- war, and birth and literacy
homebuyers, My/10 The Statistical Handbook on ing) and consumer rate, My/2
single parent: Women in America, mapping, Je/23 Washington, D.C., attitude
households, 0/36-40; Ap/16 time use: toward politicians, N/32
poverty, F/11 (See also sterilization, as birth control, baby boomers, Ja/25-26; WASPS and children in Ambry, Margaret.
households) Je/14 leisure time vs. money, advertising, My/21-22 More Meai in the Middie,
N/22-26; reading, N/17;
ski industry: store brands, consumer teenagers, 0/8; and Weekly World News, Mr/2 Je/6
and fitness, Ag/16; attitudes, F/54-56 television, Ag/21 Arthur, Caroline.
marketing, Ja/4 Weiner, Lee, interview about Bury Me Down at
stress and job conditions, toys: B'nai B’rith’s Anti-
sleeping in the nude, JI/4 Je/32-33 collectors of, Ag/44-47; Defamation League, BSuezvzeanrtde enR ooMsitl,l io0n/ 18-19;
smell and shopping, Ja/10 students: eetnhvniirco ndmievnetrasilt,y , JJee/1/01;0 ; Ap/50-51 Americans Risk Aids,
snacking credit cards, Ag/18-20; spending, D/4 West: $/12
attitudes toward, Ap/18- food away from home, frontier, JI/50-52; Baker, Ross K.
19; by education, Ag/17 $/10-11 tranquilizers, who uses them, nonmetropolitan Bumper Crop, Ja/19;
(See also food) subfamilies, population JW/14-15 counties, D/36-43 Have a Politically Correct
Sociailn cSoemceu,r itMyr,/ 9a-s1 0r etirement succsetsast,i stircasn,k eJde /1b8y men and travelAb:gu /s3i4n;e ssg oovsd.s palenads ure, Westsitnugdhy,o uJsee/,3 2-m3e3nt al health CTLhhorewi sICtrmaisanhs ,YT oouDp/ 2TG2eo;n ?, H NoM/rw2/ 12;0 ;
South, nonmetropolitan women, Ap/9 services by city, 0/10; whites: A Lifestyle of Crime,
counties, D/36-43 summer, vacations, incentive travel, N/17-19; children and day care, Ap/21; Mag Merge,
Ag/32-37 leisure activities on Mr/15; life expectancy, Je/24; Peace Park,
business travel, Ag/4; Ap/15; in New York, My/22; Single Minded,
“July supplement, Desk Reterence Series “Amencan Diversity
FOR BACK ISSUES CALL 800/828-1133
The 1992 Directory / American Demographics 51
$/20-21; Solving the Can Read? Ap/16; Growing Up, Ag/59; Demographics and and the Well to Do:
Medicare Crisis, 0/24-25; Legions of Lawyers, Elderly Households: Low Downturns, F/2; Do We Military Retirees in San
Terminal Conditions, My/18; Riding the Teen Incomes, High Net Ask Enough? Je/2; Frito- Antonio, Ap/43; Food
F/22; Win One for the Taste Wave, JI/32-33; Worth, Ap/11-12; Lay Adds High-Tech Labels: Attractive to Both
Boomer, Ag/29; You’re Single and Settled, Everybody Works Hard Crunch, Mr/18-20; Health Sexes, Ag/17-18; How to
So Dogmatic, JI/20-21 My/10; A Spot in the Except Junior, My/14; Warning, 0/2 Break Bad News, JI/42-
Country, My/43; Finding Food Markets, 43; How to Find Profits in
Baker, Susannah. Welcome to the Ja/6; Home Sweat Home, Freeman, Laurie. a Recession, Ja/9; A New
College Cuisine Makes Borderlands, F/44-49, 57; N/55; Low Tide for High Procter & Gamble Zeros Way to Reach Young,
Mother Cringe, S/10-11 The World’s Choices for Schools, My/55; Makers in on Green, JI/16 Educated Blacks, Ja/17-
Birth Control, Je/14 and Movers, 0/59; Garreau, Joel. 18; New York’s Puerto
BodovLMBiiyats/nzt1k,e4rn -u K1pta5tot; ?ht yh.WJe I h/Mo4a’6rs-k 4e8tG ,o ing Day,J HaFocrwke sdoetnroi. c Rke aacnhd MCihliatralreys MHNNiooecnnwege yCN aKircoashnn egds,f o BrfS ro/aKr2ii d1nFss-u, 2r 2nf0;ir/ to6um;r e, E5Fr3do gnet ieCri,t y:S /L2i4f-e 27o,f t3he0 -3N1e,w WSRMio/ic5rda1ldn;dls se:,T- hAeLAg ipevT/die4 nn9g ;C hWiinoRl redTsarwtecon h, i ng
Retirees, Ap/40-42, 44 Mr/6; Old Bucks in the Glasgow, Nina. Careers for Women,
Braus, Patricia.
Dual Incomes Cushion Dunn, William. Woods, My/6; One A Place in the Country, Ja/14-15; Window on a
Job Seekers, 0/21; The The Rainbow Comes to Million Hispanic Club, Mr/24-27, 30 Woman’s Mind, D/44-47,
F/59; Please Stop at Nine 50; Who Slams the Door
Geography of Tranquiliz- Prince George’s County, Billion, Ap/21; Rich Green, Gordon and Edward on Research? S/14
ers, JI/14-15; One N/10-11 Children Are Different, Welniak.
tPP1h9oae;oy rcBThhehoeseuct sk Se Rp,efe wrnaoNdrm/id 4n1,tg; h eN RP/eo1sw7te- rI s EdmoS1nl9do9ws0eo rnC ,eG nrsBourwsat dh.,C onFf/i9r-1m0s; ADCg/h/5a69n;;g eRS hoeaalsmt ieFrna gmiN leiReeedtssi rAegees,, GreeTMnhaeer,k eNGtiesno,ef fr0He/oy3u.6s -e4h0o ld KraffCiton, gl,lS euAcsgtai/nn4g 7 aanndd SC.Ko.n sLuismt-.
of Puerto Rico, Ap/46-49; 1991 Meets 1931, D/2; Je/17; Spanish Eyes Love Secrets of the Trend Langer, Judith.
Your Lawyer Needs a American Diversity Quiz, Contact Lenses, Je/16; Spotters: Computer Secrets of the Trend
Hug, S/16,18-19 Ji/2; The Boomlet’s Still TIGER Shows its Teeth, Modeling, F/41-42 Spotters: Focus Groups,
Booming, Je/8, 10; Je/23; Turnaround 38-39
Chew, Kenneth, Richard Budget Cuts Could States, Mr/55 Hamel, Ruth.
McCleary, Beverly Devastate Census Data in Silicon Valley Loves New Larson, Jan.
Sandeen, and Jon’a 1992, S/2; Burned-Out Fleming, Martin. York, Mr/43 Cohabitation Is a
Meyer. Boomers Flee to Families, Media Spending in the Premarital Step, N/20-21;
Who Cares About Public D/17; Buying Your Roots: 1990s, S/48-52 Hamel, Ruth and Tim Computers in School Can
Schools? My/38-39 The Baby Boom Goes Fost, Dan. Schreiner. Be Habit Forming, 0/12;
Shopping for Commu- American Indians in the Montana’s Best Downscale Markets,
Conroy, Thomas F. nity, Ja/32-33; Census 1990s, D/26-28, 32, 34; Customers Are Japanese, N/38-40, 52; Is L.A. a
Billion-Dollar Babies, Reveals 33 New Urban Comics Age with the Mr/14-15 Loser? My/10=11;
D/36-42 Markets, N/8; Demanding Baby Boom, My/16; Hawks, John W. Japanese Invasion
Crimmins, Eileen M., Richard Death with Dignity, N/14- Different Smells for The Next Boom in Real Welcomed in Hawaii,
A. Easterlin and Yasuhiko 15; From Birth to Battle, Different Shoppers, Estate, My/46-48 D/10-11; Mail-Order
Saito. My/2; The Frontier Is Still Ja/10-12; Don’t Just Say Companies Find Gold in
What Young Adults Here, JI/50-52; New You’re Green—Prove It, Hodges, Ken. the Bush, S/19; New
Want, JI/24-26, 30-33 Guides to Four Impe-tant Je/20-21; Newspapers The Threat of a “Postcard Covenants Bless
Markets, Ap/16-18; Are Teaching Targeting, Census,” Ag/12-13 Christian Insurers,
Crispell, Diane. Soldiers on Line for Jobs, My/18-19; Nome Takes My/13; The Price of Bad
Cable TV Pins Down N/45; Telecommuting in Aim at Soviet Customers, Hughes, James W. Press: Blacks and the
Wrestling Fans, Mr/13; Telluride, N/2; Time for a F/49; Pinpoint Precision Homeowners: Winners PGA, Ja/45; Protestants
Classrooms Crowded? Change, Ja/2; Time for at the Produce Bin, and Losers, Je/38-40, 42; Adapt to Aging
Fire the School Board, Crime: The Habits of Ag/14; Senior Newspa- Understanding the Congregations, Je/18-19;
Ap/13; How to Avoid Big Burglars, Ap.14-16; pers Gain Readers and Squeezed Consumer, A Segment of One,
Mistakes, Mr/48-50; How We've Been Robbed! Credibility, D/18; A Tofu JI/44-49 D/16-17
ftMNooror /w G1,Me6 it-l M1ktr 8h/;eM1 a0rN;Pk eeetwNt eeSrNwosu u,mn Ndbisec,hr ess ASFMg/he/1ro82rp;;ys YWoCfhuhoe'rrrr ieeas tCmFAaaimrsre e,rdL ,io Daca/nan2, 1 d TBFNuauotkroregdise t riRo oenans,n tdTaJ auabrF/lra3ion8eit-sds:3s 9 ;FS aaestlTt lV- KraffTBtD,hle aemcS okuBg siraDgane .apM thehir:gc e T,hD ieJf ef/er4e4n-c4e8,; LarsoESPnahd,rom tuonlJnedadr nss UoannGnme.dat r BrMriaaerdrd i ed
My/40-43, 53; Women’s Exter, Thomas. Checkout Line, Ap/9-10; D/12-13; Camp Hyatt/ Benefits? Mr/47
ECalronsiinnggs— SGlaopw lyIs, F/14 AJem/e5r9i;c aA’vse rMaeggea markets, WNheewn MeWitlrlo sW?e FS/e1e6- 1t8h;e GJiav/i5n0g- 51K;i dsC otlhlee gBeu siness, List, S.K.
Cutler, Blayne. Household Size Up for Who’s Too Old to Drive? Newspapers Score High- Ethnic Babies Come to
America’s Teenagers Are First Time in Seven $/8-9; Zoo Marketers Grade Readers, Je/53; Toyland, Je/10; More
Saddam Hussein’s Years, Ja/10; And Baby Stalk Human Targets, The Demographics of Than Fun and Games,
Children, Mr/13; Growing Makes 20 Million, JI/55; 0/20 Extra Money, My/20; Ag/44-47
Through the Cracks, Birthrate Debate, S/55; Francese, Paula A. and Leo Discounts Drive Women Longino Jr., Charles F. and
Ag/38-42, 54; Help! Booming Counties, M. Renaghan. to Clothes, JI/11; Divine William H. Crown.
Dad’s Doing Plastic Ja/55; Boozing Boomers, Finding the Customer, Diversity, 0/45; Does Older Americans: Rich or
Surgery! Ag/18-19; How D/6; Bright Spots for TV, Ja/48-51 Federal Aid Help Low- Poor? Ag/48-52
Many of Your Employees Ap/55; The Burden of Income Students? JI/18-
Roof, F/6; The Costs of Francese, Peter. 20; The Few, the Proud, McEnroe, Jennifer.
FOR BACK ISSUES CALL 800/828-1133
52 American Demographics / The 1992 Directory
Split-Shift Parenting, No Recession in Des Crispell. Clusters Plus Nielsen Exter.
F/50-52 Moines, Ag/13 Prenatal Programs Pay Equals Efficient The Legacy of the 1980s,
Off, F/14-16 Marketing, S/16 Mr/32-38
Mergenhagen, Paula. Riche, Martha Farnsworth.
Doing the Career Shuffle, The Future of the Family, Schwartz, Joe and Brad Townsend, Bickley. Waldrop, Judith and Susan
N/42-44, 53-54; A New Mr/44-46; Research Edmondson. Consumers Don't Always Krafft.
Breed of Volunteer, Beyond the Norms, Privacy Fears Affect Do What They Say, Census Adjustment
Je/54-55 Ja/18-19; We're All Consumer Behavior, Ap/12-13; Inside Data at Could Benefit California
Minorities Now, 0/26-29, F/10-11 the Anti-Defamation at New York's Expense,
Merriam, John E. 32, 34 League, Ap/50-51 JI/9-10
Secrets of the Trend Schwartz, Joe and Thomas
Spotters: Clues in the Robinson, John P. Exter. Uehling, Mark D. Waldsmith, Lynn.
Media, F/39-41 It’s 19 O’Clock. Do You The News From Here, All-American Apathy, Columbus Artists Sell the
Know Where Your Je/50-53; Remodeling N/30-35; Here Comes the City, Ag/43
Mueller, William. Teenager !s? 0/8, 10; America, N/46-49; This Perfect Mailing List,
Who Reads the Label? Quitting Time, My/34-36; World Is Flat, Ap/34-39 Ag/10-11 Walker, Chip.
Ja/26-41 Your Money or Your Strip Malls: Plain But
Time, N/22-24, 26 Schwartz, Joe and Susan Waldrop, Judith. Powerful, 0/48-51;
O’Hare, Barbara Clark. Krafft. The 1990s Will Be Better What's in a Name?
Good Deeds Are Good Rubner, Marc B. Managing Consumer for Reading, N/17; F/54-57
Business, S/38-42 The Hearts of New-Car Diversity: The 1991 Audience Reaction, Ap/4;
Buyers, Ag/14-15; More American Demographics The Baby Boom Turns Weekes, Richard V.
O’Hare, William. Workers Prefer a Man in Conference, Ag/22-29 45, Ja/22-27; Bikers Ride Bon Temps and Good PR
TIhndei aBness t inS tBautseisn efsosr, D/33 Charge, Je/11 Schwartz, Joe and Thomas Tinhteo BMiirdtdhldea yA gBeo,o sDt/,1 5S-/146;; in Cajun Country, S/41
O'HarWWLeaho,rem sroeWenin,.l lWiihanma tB,ua sniadn nedJs asnW: hy, RusseO3Bl0nal- n,3 td1hwC eha egBroyanlb,.y -MByo/o2m4 -27, StoltTMFzih/,l 2el6 Ee-rrE.2ia c9r ,t ahn’3ds2 -BJ3ea5sc tk FTroireonbdisn,. CCCoafoo smnHhpsi orusiCmnrtego,r p st,hS e/0 G1/3Do4;i ; s CaTrbhaleze yd ,C ofosrt WheeTRlMhoerern/,a 4 l0Id-nJ 4fao2mLr .em saM tiit0oc.nh ealnEsdmo pni.r e,
JW/34-38 Schewe, Charles D. How to Spot a Bad Public Mr/12; Do Real Men Eat Whiskeyman, Dolores.
How to Communicate Relations Campaign, Yogurt? Je/20; Downhill Will You Take Your
Ostroff, Jeff. with Older Adults, Ag/53 Ja/46; Public Relations From Here, Ja/4; Order, Please? Ja/13
Targeting the Prime-Life Educating the Customer,
C53o nsumer, Ja/30-34, 52- SchlAo sSbmearlgl, CJhearnemgye. for Jbay/ t4h2e- 4N6u mbers, $O/p4p4o-r4t7u;n itAyn REeqcuaels sion, WieffLeorwienlgl, REirdice.s From Bust
Working Parents: Strauss, William and Neil D/9-10; Everything’s to Boom and Back,
Parker, Tom. Emergency Child Care in Howe. Kosher, Mr/4; First Love, Ag/12-13
Boomer, North Carolina,
Ja/24-25; Fort Smith, New York City, F/53; The Cycle of Generations, Jl/4; Fried Chicken, Hush Wilson, Barbara Foley.
Arkansas, D/29; Hygiene, Who’s Buying New in Ap/24-27, 30-33, 52 Puppies, and a Stroke, The Marry-Go-Round,
Colorado, F/32-33; JNeo/r4t1h ern New Jersey? Sullivan, Deidre. MPrle/a1s6u;r eF, roAmg /4B;u sIinnteesrsst atteo 0/52-54
Kissimmee, Florida, Targeting Souls, Movers Cool to Wilson, Lillie.
0/32-33; North Pole, New Schwartz, Joe. 0/42-44, 46, 56-57 California, N/11-12; Mall Senior Olympics, My/37
York, Ag/36-37; Okay, Americans Favor a Tight Shoppers Want the
Oklahoma, N/25; Leash on Business, Taylor, Humphrey. Basics, 0/16; Meet the Wolf, David B.
Sandwich, Massachu- Ag/20; The Baby Boom Has the Fitness New Boss, Je/26-29, 32- Killing the Messenger,
setts, Jl/27; Tangerine, Talks to the Dead, Ap/14; Movement Peaked? 34; More Toys for Girls JI/40-43
Florida, Mr/30-31; Born at the Wrong Time, 0/10-11 and Boys, D/4; Moving
TAY$Nopy/er/3sbk30ro,3-an 3;ss1 Mk ;yaT C/,uo 3xTr1eyJn;d ee oTr/y,,3W, 4a hVNGioeeroowgr,i gn iiaa,, 0SGAI/tnr 4rfRa1ooes;nrts gmiheaCrortee,pinm potenee0n rr/ts 2 P 2oaF-onwa2fbde3 l r;et ,h GTe rheAon wt : Ten BPNLKliaaakartmeecelenk,yt s ,C Nt haoCiF na/lLc1ndiy1r v.;eeB n e Bw riMPatorhnri dem O en e EYPPPxeooarprwcsekeeor r nifSSaeutelnaltict tteeey’Lsr,su,s ,r MeSJy pMel/oy/i9f4/t; ;4 H ;oTN mheTeewh ,e ZelenGGrkreooe,wn ivLinalglu er,aP .a iDn/s4 3 in
Piirto, Rebecca. Mr/9-10; Households Are Assets, D/230; College JI/10; Sad, But True, F/4;
Beyond Mind Games, Bigger in California, Students Favor Activism, Same Stuffing Next Year,
D/52-54, 56-57; JI/16-17; Privacy Fears, Drug Tests, Ja/12; Salk’s N/4; Shopping Malls P!ay
Demographic Highlights $/47; Ski for Your Life, Vaccine for Maturity Santa In October, D/14;
of the 1980s, Mr/34-35; Says NordicTrack, Ag/16; Markets, 0/17; TV Stalking the Stork:
Food for Thought, N/6; Vermont Tries Changing Dynasty, Ja/16; What Infertility in America,
How to Succeed at Diapers, F/20-21; What Makes Triathletes Run? Ap/20; Strong Fax Sales
Psychographic Research, You Do on Your Summer Je/15; Which Is Better: A Will Challenge Postal
D/55; New Women’s Vacation, Ag/32-36; Who Kiss or a Cookie? Service, Je/12; WASP
Revolution, Ap/6; Socks, Knows America’s Ap/18-19 Children Are Waning,
Ties, and Videotape, S/6; Demographics? Ja/14; My/21-22; When Will We
VALS the Second Time, Why Japan's Birthrate Is Thomas, G. Scott. See the New Metros?
JV So Low, Ap/20; Workers America’s Hottest F/16; Who Owns
Want 40 Hours in 4 Days, Counties, $/34-37 Recreational Property?
Rawn, Cynthia Dunn. J/11 My/49; Who's Hooked (:'r:
Thompson, J. Walter.
TV? Ag/21
Schwartz, Joe and Diane
Waldrop, Judith and Thomas
“July supplement, Desk Reference Series “American Diversity”
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The 1992 Directory / American Demographics 53
