Download Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan PDF Free - Full Version
Download Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Detailed Information
| Author: | Keiko Tanaka |
|---|---|
| Publication Year: | 1994 |
| ISBN: | 9780415198356 |
| Pages: | 168 |
| Language: | |
| File Size: | 2.465 |
| Format: | |
| Price: | FREE |
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