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Sustainability - Consumer Preferences Article PDF

27 Pages·2021·English
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by ['Prisca']| 2021| 27 pages| English

About Sustainability - Consumer Preferences Article

This document summarizes a research paper that studied consumer preferences for sustainability features in mobile phones from a supply chain perspective. It conducted focus groups to identify important sustainability features and then used choice-based conjoint analysis to assess how consumers value those features. The study identified four clusters of purchasers - updaters, budgeters, environmentalists, and long-life users. Some consumers were willing to pay a premium for sustainability features. The results provide information on the relative importance of sustainability in mobile phone selection and have implications for supply chain design.

Detailed Information

Author:['Prisca']
Publication Year:2021
Pages:27
Language:English
Format:PDF
Price:FREE
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