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Succeed for Yourself PDF

225 Pages·2012·3.73 MB·English
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Succeed for Yourself 3RD EDITION RICHARD DENNY London and Philadelphia i For Dorothy. A very special person whom I am proud to call my wife. Throughout the book ‘he’ and ‘she’ are used liberally. If there is a proponderance of the masculine pronoun it is because the inadequacies of the English language do not provide a single personal pronoun suitable to refer to both sexes. Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. First published in 1997 Second edition 2002 Third edition 2006 This edition 2010 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned address: Kogan Page Limited Kogan Page US 120 Pentonville Road 525 South 4th Street, #241 London N1 9JN Philadelphia PA 19147 United Kingdom USA www.koganpage.com © Richard Denny, 1997, 2002, 2006, 2010 The right of Richard Denny to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. ISBN 978 0 7494 5644 3 British Library Cataloguing in Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Denny, Richard. Succeed for yourself : unlock your potential for success and happiness / Richard Denny. p. cm. ISBN 978-0-7494-5644-3 1. Success. 2. Self-actualization (Psychology) 3. Success in business. I. Title. BF637.S8D374 2009 650.1—dc22 2009022277 Typeset by Saxon Graphics Ltd, Derby Printed and bound in India by Replika Press Pvt Ltd ii Contents About the author v Preface vii Introduction 1 1. The Route to Success 5 2. Your Greatest Asset 15 3. Believe in Yourself 28 4. Becoming Lucky 45 5. Time: Your Greatest Resource 52 6. Self-management 65 7. Goals: The Purpose of Life 75 8. Personal Planning 90 9. Using Visualization 99 10. The Success Attitude 108 11. Overcoming Setbacks 119 12. Mastering Rejection 133 13. Negativity: The Success Destroyer 141 iii Contents 14. Irresistible Enthusiasm 156 15. Self-motivation 162 16. Communication 174 17. Success at Home 185 18. Financial Success 199 iv About the Author Richard Denny is one of the United Kingdom’s leading author- ities on winning business and selling. He has improved the skills of more than one million people worldwide with his teachings, books, certificated courses and sales diplomas. Richard is chairman of the Richard Denny Group, which specializes in business training and executive recruitment. He is also non-executive chairman of three other companies. Richard Denny is the most inspirational business speaker in the United Kingdom. He is probably unique in that his presen- tations not only motivate, inspire and educate; his audiences also take away highly practical ideas that achieve enhanced performance. He is so confident that he guarantees to get an outstanding result. If not, his fee is refundable. You can’t expect better than that (and it has never happened to date). He has sold and marketed in the Middle East, where his prod- ucts included steel, cement, Yugoslavian lamb and electronic equipment. With all this vast experience he was continually being asked to speak to and advise others, and this led to the Richard Denny Group being formed. v About the Author Over the past 20 years Richard has become a legend on the international speaking circuit. He gave his 2000th presentation in 2008. The Richard Denny Group is recognized as being at the forefront of business training on selling, leadership and management, customer care and business growth. Richard has authored and presented over 40 training videos/CDs and 50 audio programmes. He is the author and presenter of three audio albums. His six books – Selling to Win, Succeed for Yourself, Motivate to Win, Communicate to Win, Winning New Business and Successful Selling Skills – are inter- national best-sellers, selling into 46 countries and translated into 26 languages. Selling to Win has become required reading for anybody who wishes to aspire to becoming a sales professional, and the book is probably the world’s best-seller on this subject. Richard is the creator and founder of the British Professional Sales Diploma and the British Leadership & Management Diploma. He is also chairman of a telecommunications company in the United Kingdom. He is a broadcaster, writer, married to Dorothy with six sons, and is an enthusiastic player of numerous sports. His presenta- tions are liberally illustrated with anecdotes, people stories and of course that delightful Denny humour. Richard has the uncanny ability to delight any audience, probably because he talks common sense and has the knack of being a brilliant communicator. Apart from his experience as a keynote speaker, he also acts as a conference chairman and facilitator. The Richard Denny Group 1 Cotswold Link Moreton-in-Marsh Gloucestershire GL56 0JU Tel: +44 (0)1608 812424 Fax: +44 (0)1608 651638 Email: [email protected] Website: www.denny.co.uk vi Preface This book is written for anyone who wants to achieve success in their life – and that must be you. Every idea and thought I share with you here is based on my own personal experience and I can assure you that the prac- tical advice I offer does work. You have my personal guarantee that the principles I describe have brought success and happiness to me and my family and countless other people I have been fortunate enough to meet. Now I want you to achieve the same – act upon what you read here and you too can unlock your potential for achiev- ing success and happiness. vii Words of praise for Richard Denny from members of the public who have been helped by his message “I have just read Richard Denny’s book Succeed for Yourself and have only one word to say about it – BRILLIANT!” Margaret Jones, Fife “Thank you for Succeed for Yourself, which I found truly awe-inspiring.” Nicola Faulkner, Executive PA, Chelmsford “Firstly – thank you for writing Succeed for Yourself. Secondly – thank you for the book’s good sound advice. I have put several of the recommendations into practice and can honestly say – it works!” Carolyn Simpson, Medical Secretary, London “Having read Succeed for Yourself last night, I leapt out of bed this morning full of ideas and raring to go. Thank you, I can’t wait to pass it on.” Jane Fogerty, Wiltshire “This book has transformed my life. From a bitter divorce, the loss of my home and financial ruin, I followed the advice in Succeed for Yourselfand am now remarried, with a big new house and a small mortgage and a very large salary. Your advice really does work.” Kevin Young, Leeds viii Introduction One of the hardest concepts to define is success: it means quite different things to different people. Whatever it might mean to you, this book shows you how to achieve your ulti- mate desire to become a success in your own terms. Sadly, the vision of success has been adulterated by the media through their continual thirst for sensation and glamour. The majority of us have been conditioned to believe that success is totally related to money. To have millions of pounds and the trappings of so-called success, such as Rolls-Royces, jets and holiday islands in paradise, is a common perception of what success is all about. Moreover, success is held to be limited to those who reach the pinnacle in their chosen sport, or individuals who gain power in politics, industry or commerce. Parents who raise their children in a secure and happy home, or the managers who develop their staff to greater achievement and reward, often appear to be ignored. WHAT IS SUCCESS? Success for one person might be just to get the next meal, success for another might be to gain employment in a secure 1

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