Table Of ContentSport Management, Innovation
and the COVID-19 Crisis
This book looks at how sport and sports organisations have had to innovate dur-
ing the COVID-19 pandemic.
Against a backdrop of lockdowns, empty stadia and a fast-moving public health
crisis, the book presents fascinating case studies of innovation and crisis manage-
ment in sport, with valuable lessons to be learned for preparedness and resilience
in future crises. The book explores how managerial processes have evolved during
the pandemic in areas as diverse as sports communication, youth sport, sports
events, esports, sports tourism, and physical activity, in both professional and
community settings. It considers the fundamental importance of technology as a
tool of innovation and considers how different stakeholder groups, from govern-
ing bodies to athletes to fans, have developed new pathways of engagement and
what that might mean for the future development of the sport industry.
This book is fascinating reading for any student, researcher, practitioner or
policy maker looking to better understand this profound moment in the history of
sport and society, and to anybody with an interest in key themes in sport business
and management, such as innovation, crisis management or consumer behaviour.
Gözde Ersöz is an Associate Professor at the Department of Sport Management
at Fenerbahçe University who specializes in sport management, behaviour sci-
ence, sport, and exercise behaviour. Dr. Ersöz has published 30 research articles
and 6 book chapters, and also presented more than 100 papers in scientifc con-
gress. Dr. Ersöz is the co-editor of the Journal of Sport and Social Sciences and The
Journal of Eurasia Sport Sciences Medicine. She also serves on the editorial board
of many journals published in the felds of Sport and Exercise Psychology, Sport
Sciences and Recreation. Dr. Ersöz has served on the committees and boards of
institutions and organizations such as the Basketball Federation, the Triathlon
Federation, the Exercise and Sports Psychology Association, the Sports Sciences
Association, and the Sports and Physical Activity Association for Women.
Meltem Ince Yenilmez is an Associate Professor at the Department of Econom-
ics at Izmir Democracy University who specializes in economics of gender and
labour economics. She was a Visiting Researcher at the University of California,
Berkeley between 2014 and 2015 and was at Georg-Universität-Gottingen during
the summer school of 2015–2016. She is currently a visiting researcher at the Uni-
versity of Massachusetts, Amherst, Visiting Faculty at IIM Rohtak, India and a
Visiting Professor at the University of Tohoku, Japan. She is an economist focused
on gender, feminist theory, discrimination and care work. She has four books
published by Routledge and Palgrave, and her next book projects income equality,
cyberfeminism and women’s participation in the sports market.
Routledge Research in Sport Business and Management
Sport and the Pandemic
Perspectives on Covid-19’s Impact on the Sport Industry
Edited by Paul M. Pedersen, Brody J. Ruihley and Bo Li
Embedded Multi-Level Leadership in Elite Sport
Edited by Svein S. Andersen, Per Øystein Hansen and Barrie Houlihan
Good Governance in Sport
Critical Reflections
Edited by Arnout Geeraert and Frank van Eekeren
Stakeholder Analysis and Sport Organisations
Edited by Anna-Maria Strittmatter, Josef Fahlén and Barrie Houlihan
Sport and Brexit
Regulatory Challenges and Legacies
Edited by Jacob Kornbeck
Sport Management Education
Global Perspectives and Implications for Practice
Edited by Mike Rayner and Tom Webb
Digital Business Models in Sport
Edited by Mateusz Tomanek, Wojciech Cieśliński and Michał Polasik
Sport Management, Innovation and the COVID-19 Crisis
Edited by Gözde Ersöz and Meltem Ince Yenilmez
For more information about this series, please visit https://www.routledge.com/
Routledge-Research-in-Sport-Business-and-Management/book-series/RRSBM
Sport Management,
Innovation and the
COVID-19 Crisis
Edited by
Gözde Ersöz and
Meltem Ince Yenilmez
First published 2023
by Routledge
4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2023 selection and editorial matter, Gözde Ersöz and
Meltem Ince Yenilmez; individual chapters, the contributors
The right of Gözde Ersöz and Meltem Ince Yenilmez to be
identified as the authors of the editorial material, and of the
authors for their individual chapters, has been asserted in
accordance with sections 77 and 78 of the Copyright, Designs
and Patents Act 1988.
All rights reserved. No part of this book may be reprinted
or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information
storage or retrieval system, without permission in writing from
the publishers.
Trademark notice: Product or corporate names may be
trademarks or registered trademarks, and are used only for
identification and explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: Ersöz, Gözde, editor. | Yenilmez, Meltem Ince, editor.
Title: Sport exercise during the covid-19 catastrophe
Identifiers: LCCN 2022006791 (print) | LCCN 2022006792 (ebook) |
ISBN 9781032182926 (hardback) | ISBN 9781032182933 (paperback) |
ISBN 9781003253891 (ebook)
Subjects: LCSH: Sports administration. | Sports—Health aspects. |
Sports—Safety measures. | COVID-19 Pandemic, 2020-
Classification: LCC GV713 .S67756 2022 (print) | LCC GV713 (ebook) |
DDC 796.06/9—dc23/eng/20220408
LC record available at https://lccn.loc.gov/2022006791
LC ebook record available at https://lccn.loc.gov/2022006792
ISBN: 978-1-032-18292-6 (hbk)
ISBN: 978-1-032-18293-3 (pbk)
ISBN: 978-1-003-25389-1 (ebk)
DOI: 10.4324/9781003253891
Typeset in Goudy
by codeMantra
The book is dedicated to my mother, Nilgün; my father, Mehmet; my sister,
Hande; and my brother, Yasin. The book is also dedicated to our many wonderful
teachers and students, past and present, from whom we have drawn inspiration
and learned so much. I am also grateful to my friend Meltem Ince Yenilmez, one
of the editors of this book. Finally, I am indebted to the reviewers who contrib-
uted suggestions and feedback to ensure that the book is a success.
Gözde Ersöz
Words cannot express how grateful I am to my mother, father, mother-in-law and
father-in-law for all of the sacrifces that they have made on my behalf and whose
love and guidance are with me in whatever I pursue. They are the ultimate role
models. I wish to thank my sisters. I have no words to describe the meaning of
your love and support. Most importantly, I owe my deepest gratitude to my loving
and supportive husband, Özgür, and my wonderful beloved son, Bryan Poyraz who
provides unending inspiration and being such a good boy always cheering me up.
You are the best thing that is still happening to me. Last but not least, I am so
grateful to my dear friend and colleague Gözde Ersöz whose supportive approach
and encouragement have guided me throughout the process.
Meltem Ince Yenilmez
This book is for all the women in the world who are the foundation stone and the
architect of the society.
From Editors
Gözde Ersöz
Meltem Ince Yenilmez
Contents
Lists of fgures xi
List of tables xiii
List of contributors xv
Preface xix
1 Innovation in Physical Activity and Exercise during the
COVID-19 Catastrophe 1
YASIN ERSÖZ AND GÖZDE ERSÖZ
2 The Economic Impacts of Coronavirus and Innovation in Sports 23
MELTEM INCE YENILMEZ
3 Sports Communication in the COVID-19 Period 41
SELCUK BORA CAVUSOGLU AND MERVE USKUPLU
4 Live Sports Consumption: New Horizons 51
AYLIN SEÇKIN
5 COVID-19 and Youth Sports: Psychological, Developmental
and Economic Impacts 61
PERO DUYGU DUMANGÖZ
6 Crisis Management in Sports Events: Solutions from the
Perspective of COVID-19 81
MURAT YALÇIN BEŞIKTAŞ
