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About Social Media Marketing
This document is a report on a study of factors affecting social media marketing. It was authored by Rohit Bebarta, a student at IBS Mumbai, as part of a management research project under the guidance of Prof. V Ranji. The report provides an overview of key findings from a survey of nearly 1900 marketers on their use of social media tools. It examines tools used, benefits seen, and how marketers' social media activities and interests are expected to change in the future. Demographic information of survey participants is also included.
Detailed Information
| Author: | ['Rohit Bebarta'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 55 |
| Language: | English |
| Format: | |
| Price: | FREE |
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