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About Social Media
This document discusses a professional paper written by Wendy Lim in 2010 on the effects of social media networks in the hospitality industry. The paper examines how social media platforms like Facebook, Twitter, YouTube, and blogs can be used by hospitality businesses for marketing purposes. It explores the benefits of social media marketing and how it allows companies to engage with customers, recognize their needs, and interact with them before, during and after their visit. The paper also provides examples of success stories from hospitality businesses that have effectively used social media and offers recommendations on how the industry can best adopt these new media strategies.
Detailed Information
| Author: | ['Azam Ali Chhachhar'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 44 |
| Language: | English |
| Format: | |
| Price: | FREE |
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