PUBLIC AFFAIRS SPECIALIST / CHIEF PUBLIC - U.S. Coast Guard

454 Pages·2010·7.23 MB·English

SSTTPP 4466--4466QQZZ1144--SSMM--TTGG
SSoollddiieerr''ss MMaannuuaall aanndd TTrraaiinneerr''ss GGuuiiddee

PPUUBBLLIICC AAFFFFAAIIRRSS SSPPEECCIIAALLIISSTT //
CCHHIIEEFF PPUUBBLLIICC AAFFFFAAIIRRSS NNCCOO

MMOOSS 4466QQ SSkkiillll LLeevveellss 11--33,, MMOOSS 4466ZZ SSkkiillll LLeevveell 44

HEADQUARTERS, DEPARTMENT OF THE ARMY

DECEMBER 2010

DISTRIBUTION RESTRICTION: Approved for public release; distribution is unlimited.

ii
This publication is available at
Army Knowledge Online (www.us.army.mil) and
General Dennis J. Reimer Training and Doctrine
Digital Library at (www.train.army.mil).
*STP 46-46-QZ14-SM-TG
SOLDIER TRAINING HEADQUARTERS
PUBLICATION DEPARTMENT OF THE ARMY
No. 46-46QZ14-SM-TG Washington, D.C., 17 December 2010

SOLDIER'S MANUAL and TRAINER'S GUIDE

MOS 46Q / 46Z

Public Affairs Specialist / Chief Public Affairs NCO

Skill Levels 1, 2, 3 and 4

TABLE OF CONTENTS

PAGE
Table of Contents ......................................................................................................................................... i
PREFACE ..................................................................................................................................................... v
Chapter 1. Introduction ........................................................................................................................... 1-1
1-1. General ........................................................................................................................... 1-1
1-2. Training Overview .......................................................................................................... 1-1
1-3. Task Summaries ............................................................................................................ 1-4
1-4. Training Execution .......................................................................................................... 1-5
1-5. Force Protection ............................................................................................................. 1-7
1-6. Self Development ......................................................................................................... 1-11
1-7. Public Affairs Specialist Career Map ............................................................................ 1-12
1-8. Training Support ........................................................................................................... 1-14
Chapter 2. Training Guide ...................................................................................................................... 2-1
2-1. General ........................................................................................................................... 2-1
2-2. MOS training Plan .......................................................................................................... 2-5
2-3. Subject Area Codes ....................................................................................................... 2-6
2-4. Duty Position Requirements ........................................................................................... 2-7
2-5. Critical Task List ............................................................................................................. 2-8

DISTRIBUTION RESTRICTION: Approved for public release; distribution is unlimited.
*This publication supersedes STP 46-46Q14-SM-TG, 28 December 1994.

i
Contents
Chapter 3. MOS/Skill Level Tasks ......................................................................................................... 3-1
Skill Level 1
Subject Area 1: Proprietary Guidelines
224-278-1110 Determine Ethical Considerations ............................................................................ 3-1

224-278-1111 Explain the Principles of Security, Accuracy, Policy and Propriety (SAPP) ............. 3-3
224-278-1120 Review a Media Product for Policy Violations .......................................................... 3-6
Subject Area 2: Interviews and Preparation
224-276-1211 Conduct an Interview .............................................................................................. 3-14
224-278-1210 Prepare for an Interview ......................................................................................... 3-16
224-278-1220 Determine News Sources for a Media Product ...................................................... 3-18
Subject Area 3: Writing
224-276-1310 Write a News Story ................................................................................................. 3-22
224-276-1311 Write an Accident or Incident Story ........................................................................ 3-24
224-276-1312 Write a Feature Story ............................................................................................. 3-27
224-276-1313 Write a Commentary ............................................................................................... 3-30
224-276-1314 Write a Photo Cutline .............................................................................................. 3-33
224-276-1315 Write a Headline ..................................................................................................... 3-35
224-276-1330 Write a Release For Broadcast Media ................................................................... 3-39
224-278-1316 Write a News Release ............................................................................................ 3-43
224-278-1317 Write a Media Advisory ........................................................................................... 3-45
224-278-1320 Localize News Service Material ............................................................................. 3-47
Subject Area 4: Photography
224-276-1410 Operate a Digital Camera ....................................................................................... 3-49
224-276-1420 Shoot a Photograph with an Electronic Flash ........................................................ 3-54
224-276-1421 Shoot a Digital Photo in Low Light with or Without Amplification Devices ............. 3-57
224-276-1430 Shoot a Spot News Photograph ............................................................................. 3-59
224-276-1440 Shoot a Picture Story .............................................................................................. 3-62
Subject Area 5: Image Processing
224-276-1510 Enhance an Image ................................................................................................. 3-66
224-276-1520 Import a Digital Image For Release ........................................................................ 3-68
224-276-1530 Transmit a Digital Image......................................................................................... 3-69
224-276-1540 Scan a Conventional Image For Release ............................................................... 3-71
Subject Area 6: Publications
224-276-1610 Copy Edit Material for Publication .......................................................................... 3-72
224-276-1620 Select Images for Publication ................................................................................. 3-76
224-276-1630 Produce a Publication ............................................................................................. 3-79
Subject Area 7: Product Distribution
224-278-1710 Apply Visual Information Record Identification Number (VIRIN) Standards to
Digital Imagery ...................................................................................................... 3-84
224-278-1720 Convert Digital Imagery for Distribution to Multiple Platforms ................................ 3-86
224-278-1730 Disseminate A Media Product to Internal Information Sources.............................. 3-88
224-278-1740 Employ a Portable Digital Satellite Transmission System ...................................... 3-90
Subject Area 8: Media Operations
224-278-1810 Produce a Media Content Analysis ........................................................................ 3-92
224-278-1820 Record a Media or Public Inquiry ........................................................................... 3-95
ii STP 46-46QZ14-SM-TG 17 December 2010
Contents
224-278-1821 Respond to a Media or Public Inquiry .................................................................... 3-99
224-278-1830 Prepare Press Kits ................................................................................................ 3-101
224-278-1831 Register News Media ........................................................................................... 3-103
224-278-1832 Facilitate News Media .......................................................................................... 3-107
224-278-1850 Establish a Unit Emerging Media Site .................................................................. 3-111
Skill Level 2
Subject Area 8: Media Operations
224-278-2820 Conduct Media Interaction Training for Non-Public Affairs Personnel ................. 3-113
224-278-2850 Maintain Unit Emerging Media Site ...................................................................... 3-116
Skill Level 3
Subject Area 8: Media Operations
224-278-3810 Conduct Media Content Analysis ......................................................................... 3-117
224-278-3820 Plan Media Coverage of an Event ........................................................................ 3-120
224-278-3825 Accredit News Media ............................................................................................ 3-123
224-278-3830 Participate in a Media Interview ........................................................................... 3-127
224-278-3831 Conduct a Media Briefing ..................................................................................... 3-130
224-278-3840 Market a Media Product ....................................................................................... 3-136
224-278-3850 Establish a Media Operations Center ................................................................... 3-140
224-278-3851 Support a Media Operations Center ..................................................................... 3-145
Subject Area 9: Public Affairs Operations
224-278-3910 Establish a Digital Archive for Public Affairs Products ......................................... 3-149
224-278-3920 Identify Target Audiences for a Public Affairs Campaign ..................................... 3-152
224-278-3921 Identify Conflicts of Interest in a Public Affairs Activity ......................................... 3-154
224-278-3930 Prepare a Public Affairs Estimate ......................................................................... 3-158
224-278-3931 Develop Key Messages ........................................................................................ 3-161
224-278-3932 Write a Public Affairs SOP.................................................................................... 3-164
224-278-3933 Draft a Public Affairs Annex for an Operations Order .......................................... 3-167
224-278-3940 Implement a Unit Public Affairs Representative (UPAR) Program ...................... 3-174
224-278-3950 Implement Operations Functions for a Public Affairs Element ............................. 3-177
224-278-3960 Conduct a Public Affairs AAR ............................................................................... 3-182
Skill Level 4
Subject Area 8: Media Operations
224-278-4810 Supervise a Media Event...................................................................................... 3-186
224-278-4820 Supervise a Media Briefing .................................................................................. 3-188
224-278-4830 Prepare a Spokesperson to Address the Media .................................................. 3-191
224-278-4850 Supervise a Media Operations Center ................................................................. 3-195
Subject Area 9: Public Affairs Operations
224-278-4901 Supervise a Broadcast Facility ............................................................................. 3-200
224-278-4902 Approve a PA Product for Release ...................................................................... 3-203
224-278-4903 Manage a Command Information Campaign ....................................................... 3-217
224-278-4905 Identify Community Relations Planning Considerations ...................................... 3-219
224-278-4910 Develop a Crisis Communications Plan ............................................................... 3-223
224-278-4920 Review a Speech or Manuscript for Approval ...................................................... 3-228
224-278-4930 Write a Daily PA Situation Report (SITREP) ........................................................ 3-231
224-278-4940 Write Proposed Public Affairs Guidance .............................................................. 3-234

17 December 2010 STP 46-46QZ14-SM-TG iii
Contents
224-278-4950 Apply PA Operations to the Targeting Process .................................................... 3-239
224-278-4951 Support an Information Operations Cell ............................................................... 3-242
APPENDIX A - JOURNALIST TRAINING AIDS ...................................................................................... A-1
APPENDIX B - HANDS-ON EVALUATION ............................................................................................. B-1
APPENDIX C - FIELD EXPEDIENT SQUAD BOOK ............................................................................... C-1
APPENDIX D - PUBLIC AFFAIRS ORGANIZATIONAL STRUCTURE .................................................. D-1
APPENDIX E - MEDIA CARD ................................................................................................................... E-1
APPENDIX F - MEDIA ACCREDITATION / EMBED APPLICATION ..................................................... F-1
APPENDIX G - PUBLIC AFFAIRS STANDING OPERATING PROCEDURE ....................................... G-1
APPENDIX H - PUBLIC AFFAIRS ESTIMATE ....................................................................................... H-1
APPENDIX I - PUBLIC AFFAIRS AFTER-ACTION REVIEW .................................................................. I-1
APPENDIX J - OPERATIONS ORDER .................................................................................................... J-1
APPENDIX K - PUBLIC AFFAIRS ANNEX FOR AN OPERATIONS ORDER ...................................... K-1
APPENDIX L - UNIT PUBLIC AFFAIRS REPRESENTATIVE FRAGMENTARY ORDER ..................... L-1
APPENDIX M - CRISIS COMMUNICATIONS PLAN .............................................................................. M-1
APPENDIX N - PUBLIC AFFAIRS GUIDANCE (PAG) .......................................................................... N-1

Glossary ...................................................................................................................................... Glossary-1
References .............................................................................................................................. References-1

iv STP 46-46QZ14-SM-TG 17 December 2010
PREFACE

This publication is for skill level 1-3 Soldiers holding MOS 46Q, skill level 4 Soldiers holding MOS 46Z,
trainers and first-line supervisors. It contains standardized training objectives, in the form of task
summaries, to train and evaluate Soldiers on critical tasks which support unit missions during wartime.
Trainers and first-line supervisors should ensure Soldiers holding MOS 46Q and 46Z have access to this
publication. It should be made available in the Soldiers’ work area, learning center, unit libraries and
online in the AKO Army Public Affairs Center (APAC) Training Development page knowledge center.

This publication applies to the Active Army, the Army National Guard (ARNG)/Army National Guard of the
United States (ARNGUS), and the United States Army Reserve (USAR) unless otherwise stated.

The proponent of this publication is the Army Public Affairs Center. Your contributions and ideas toward
improving this manual are always welcome. If you have suggestions or ideas, please send them to us
along with a return address. Be sure to state your reasons for any recommended changes so we can
better evaluate your ideas. Send comments and recommendations on DA Form 2028 (Recommended
Changes to Publications and Blank Forms) directly to:

Army Public Affairs Center
ATTN: Training Development
SAPA-PA, Bldg. 8607
6th ACR Road
Fort Meade, MD 20755-5650

Unless this publication states otherwise, masculine nouns and pronouns do not refer exclusively to men.

17 December 2010 STP 46-46QZ14-SM-TG v
This page intentionally left blank.
CHAPTER 1

INTRODUCTION

1-1. GENERAL.

This manual identifies the individual MOS training requirements for Soldiers in MOS 46Q, Public Affairs
Specialist, and MOS 46Z, Chief Public Affairs NCO. Commanders, trainers, and Soldiers should use it to
plan, conduct, and evaluate individual training in units. This manual is the primary MOS reference to
support the self-development and training of every Soldier.

Use this manual with the Soldier’s manuals of common tasks (STP 21-1-SMCT and STP 21-24-SMCT),
and FM 7-0, Training for Full Spectrum Operations, to establish effective training plans and programs
which integrate Soldier, leader, and collective tasks.

Each Soldier is responsible for performing individual tasks, which the first-line supervisor identifies, based
on the unit’s METL. The Soldier must perform the task to the standards listed in the SM. If a Soldier has
a question about how to do a task, or which tasks in the manual he must perform, it is the Soldier’s
responsibility to ask the first-line supervisor for clarification. The first-line supervisor knows how to
perform each task, or can direct the Soldier to the appropriate training materials.

Self-development is one of the key components of the leader development program. It is a planned
progressive and sequential program to be followed by leaders to enhance and sustain their military
competencies. It consists of individual study, research, professional reading, practice, and self-
assessment. Under the self-development concept, the NCO, as an Army professional, has the
responsibility to remain current in all phases of the MOS. The SM is the primary source for the NCO to
use in maintaining MOS proficiency.

Unit learning centers are valuable resources for planning self-development programs. They can help
access enlisted career maps, training support products, and extension training materials. The CMF 46
Career Progression Chart should be helpful to Soldiers to map out their careers.

1-2. TRAINING OVERVIEW.

Every Soldier, noncommissioned officer (NCO), warrant officer, and officer has one primary mission—to
be trained and ready to fight and win our nation's wars. Success in battle does not happen by accident; it
is a direct result of tough and realistic, and challenging training.

Operational Environment

(1) Commanders and leaders at all levels must conduct training with respect to a wide variety of
operational missions across the full spectrum of operations; these operations may include combined
arms, joint, multinational, and interagency considerations, and span the entire breadth of terrain and
environmental possibilities. Commanders must strive to set the daily training conditions as closely as
possible to those expected for actual operations.
17 December 2010 STP 46-46QZ14-SM-TG 1-1
(2) The operational missions of the Army include not only war, but also military operations other than war.
Operations may be conducted as major combat operations, a small-scale contingency, or a peacetime
military engagement. Offensive and defensive operations normally dominate military operations in war
along with some small-scale contingencies. Stability operations and support operations dominate in
operations other than war. Commanders at all echelons may combine different types of operations
simultaneously and sequentially to accomplish their missions. These missions require training since future
conflict will likely involve a mix of combat and non-combat operations, often concurrently. The range of
possible missions complicates training. Army forces cannot train for every possible mission; they train for
war and prepare for specific missions as time and circumstances permit.

(3) Our forces today use a train-alert-deploy sequence. We cannot count on the time or opportunity to
correct or make up training deficiencies after deployment. Maintaining forces that are ready now, places
increased emphasis on training and the priority of training. This concept is a key link between operational
and training doctrine.

(4) Units train to be ready for war based on the requirements of a precise and specific mission; in the
process they develop a foundation of combat skills that can be refined based on the requirements of the
assigned mission. Upon alert, commanders assess and refine from this foundation of skills. In the train-
alert-deploy process, commanders use whatever time the alert cycle provides to continue refinement of
mission-focused training. Training continues during time available between alert notification and
deployment, between deployment and employment, and even during employment as units adapt to the
specific battlefield environment and assimilate combat replacements.

How the Army Trains the Army

(1) Training is a team effort and the entire Army has a role that contributes to force readiness and is
responsible for resourcing the Army to train. The Institutional Army, including schools, training centers,
and NCO academies, for example, train Soldiers and leaders to take their place in units in the Army by
teaching the doctrine and tactics, techniques, and procedures (TTP). Units, leaders, and individuals train
to standard on their assigned critical individual tasks. The unit trains first as an organic unit and then as
an integrated component of a team. Before the unit can be trained to function as a team, each Soldier
must be trained to perform their individual supporting tasks to standard. Operational deployments and
major training opportunities, such as major training exercises at CTCs provide rigorous, realistic, and
stressful training. The operational experience under actual or simulated combat and operational
conditions enhance unit readiness and produce bold, innovative leaders. The result of this Army-wide
team effort is a training and leader development system that is unrivaled in the world. Effective training
produces the force—Soldiers, leaders, and units—that can successfully execute any assigned mission.

(2) The Army Training and Leader Development Model (Figure 1-1) centers on developing trained and
ready units led by competent and confident leaders. The model depicts an important dynamic that creates
a lifelong learning process. The three core domains that shape the critical learning experiences
throughout a Soldiers and leaders time span are the operational, institutional, and self-development
domains. Together, these domains interact using feedback and assessment from various sources and
methods to maximize war-fighting readiness. Each domain has specific, measurable actions that must
occur to develop our leaders.

1-2 STP 46-46QZ14-SM-TG 17 December 2010