Popular Media and Animals (Palgrave Macmillan Animal Ethi)

225 Pages·2011·0.38 MB·English

by  Claire Molloy

The Palgrave Macmillan Animal Ethics Series
Series editors: Andrew Linzey and Priscilla Cohn
In recent years, there has been a growing interest in the ethics of our treatment
of animals. Philosophers have led the way, and now a range of other scholars
have followed, from historians to social scientists. From being a marginal issue,
animals have become an emerging issue in ethics and in multidisciplinary
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inquiry. This series explores the challenges that Animal Ethics poses, both con- 8-1
ceptually and practically, to traditional understandings of human–animal rela- 1-0
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tions. Specifically, the Series will: 20
● provide a range of key introductory and advanced texts that map out ethical ect -
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positions on animals; on
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● publish pioneering work written by new, as well as accomplished, scholars; ve
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and gr
● produce texts from a variety of disciplines that are multidisciplinary in char- Pal
acter or have multidisciplinary relevance. y -
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Titles include: Uni
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Alasdair Cochrane holi
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AN INTRODUCTION TO ANIMALS AND POLITICAL THEORY C
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Andrew Knight strali
THE COSTS AND BENEFITS OF ANIMAL EXPERIMENTS Au
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Claire Molloy ed t
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POPULAR MEDIA AND ANIMALS en
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Siobhan O’Sullivan m - li
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ANIMALS, EQUALITY AND DEMOCRACY ct.c
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Thomas Ryan on
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SOCIAL WORK AND ANIMALS: A MORAL INTRODUCTION ve
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Joan Schaffner pal
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AN INTRODUCTION TO ANIMALS AND THE LAW w
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Forthcoming titles: o
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Aysha Akhtar eri
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HUMANS AND ANIMALS: THE NEW PUBLIC HEALTH PARADIGM m
ht
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Mark Bernstein yri
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HUMAN–ANIMAL RELATIONS: THE OBLIGATION TO CARE Co
Eleonora Gullone
ANIMAL ABUSE AND HUMAN AGGRESSION
Alastair Harden
ANIMALS IN THE CLASSICAL WORLD: ETHICAL PERCEPTIONS
10.1057/9780230306240 - Popular Media and Animals, Claire Molloy
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Lisa Johnson
POWER, KNOWLEDGE, ANIMALS
Kay Peggs
AN INTRODUCTION TO ANIMALS AND SOCIOLOGY
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The Palgrave Macmillan Animal Ethics Series ht
Series Standing Order ISBN 978–0–230–57686–5 Hardback g
978–0–230–57687–2 Paperback pyri
(outside North America only) Co
You can receive future titles in this series as they are published by placing a standing order.
Please contact your bookseller or, in case of difficulty, write to us at the address below with
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10.1057/9780230306240 - Popular Media and Animals, Claire Molloy
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Popular Media and
Animals
Claire Molloy
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University of Brighton 8-
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© Claire Molloy 2011
All rights reserved. No reproduction, copy or transmission of this
publication may be made without written permission.
No portion of this publication may be reproduced, copied or transmitted
save with written permission or in accordance with the provisions of the
Copyright, Designs and Patents Act 1988, or under the terms of any licence
permitting limited copying issued by the Copyright Licensing Agency,
Saffron House, 6–10 Kirby Street, London EC1N 8TS. 17
8-
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Any person who does any unauthorized act in relation to this publication 1-
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may be liable to criminal prosecution and civil claims for damages. 20
The author has asserted her right to be identified as the author of this work ct -
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in accordance with the Copyright, Designs and Patents Act 1988. nn
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First published 2011 by e
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PALGRAVE MACMILLAN gra
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Palgrave Macmillan in the US is a division of St Martin’s Press LLC, Uni
175 Fifth Avenue, New York, NY 10010. olic
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Palgrave Macmillan is the global academic imprint of the above companies at
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and has companies and representatives throughout the world. n
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ISBN: 978–0–230–23924–1 hardback d to
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This book is printed on paper suitable for recycling and made from fully ns
managed and sustained forest sources. Logging, pulping and manufacturing ce
processes are expected to conform to the environmental regulations of the m - li
country of origin. o
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A catalogue record for this book is available from the British Library. ect.
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Library of Congress Cataloging-in-Publication Data co
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Molloy, Claire. gra
Popular media and animals / Claire Molloy. al
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p. cm. w.
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Includes bibliographical references and index. w
ISBN-13: 978–0–230–23924–1 (alk. paper) m
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ISBN-10: 0–230–23924–2 (alk. paper) al fr
1. Animal welfare – Moral and ethical aspects. 2. Animal rights. eri
3. Animals in mass media. I. Title. at
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HV4708.M66 2011 ht
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179(cid:1).3—dc22 2011007804 yri
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10 9 8 7 6 5 4 3 2 1 C
20 19 18 17 16 15 14 13 12 11
Printed and bound in Great Britain by
CPI Antony Rowe, Chippenham and Eastbourne
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For Louie
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Contents
List of Figures ix
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Acknowledgements x 08-
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Series Preface xi ct - 2
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1 ‘Animals Sell Papers’: The Value of Animal Stories 1 e
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Newsworthy animals 2 gr
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News consumption 8 y - P
Connecting systems of production 10 sit
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Selling animals 11 niv
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Popular media and animals 13 c
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2 Media and Animal Debates: Welfare, Rights, Cat
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‘Animal Lovers’ and Terrorists 15 a
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The New York Times and the ASPCA 18 str
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Legislation in Britain 22 o A
Challenges for the antivivisection movement 24 ed t
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The feminization of sentiment 27 en
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The Daily Mirror 31 m - li
1970s and 1980s campaigns 36 co
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Identities 38 e
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3 Stars: Animal Performers 40 ve
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Animal labour 41 gr
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Stars 44 w.
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Fagan 46 w
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BStoanr-za os - animal 5583 erial fro
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4 Wild: Authenticity and Getting Closer to Nature 64 ht
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Ethics and wildlife filmmaking 64 yri
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Tourism 68 Co
Getting close 69
Authenticity and authority 74
Genre 80
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viii Contents
5 Experimental: The Visibility of Experimental Animals 84
Peter, Gua and Viki 87
Bedtime for Bonzo 90
Laboratory spaces/domestic spaces 95
Visibility 100
6 Farmed: Selling Animal Products 102 7
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Going to work on eggs 106 08-
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Chickens 110 01
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Farmed spaces: dairy 114 ct -
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Happy cows 120 n
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Marketing messages 122 eC
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7 Hunted: Recreational Killing 124 algr
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Making the case 125 y -
Pleasure 129 ersit
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A clean kill 137 ni
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Defining hunting 140 olic
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8 Monsters: Horrors and Moral Panics 145 C
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1950s atomic monsters 147 ali
Managing insect threat 152 ustr
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Them! 155 o
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Revenge of nature 157 se
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Jaws 162 c
Monster panics 165 m - li
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9 Beginning at the End: Re-i magining ect.
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Our Relations with Animals 166 o
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Notes 178 w.p
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Bibliography 190 m
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Index 207 erial fr
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Figures
1.1 Phoenix the calf. Image courtesy of Richard Austin 5
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3.1 Fagan the lion. Loomis Dean/Time & Life 8-1
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Pictures/Getty Images 49 1-
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3.2 Bonzo and producer Sam Katzman. Also named Bonzo, ct - 2
the chimpanzee pictured here appeared in Bonzo Goes e
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to College following the death of the chimpanzee Co
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who starred in Bedtime for Bonzo. Image courtesy of av
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Loomis Dean/Time & Life Pictures/Getty Images 62 al
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4.1 J upiter the lion and Ana Julia Torres. Image courtesy of y -
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Associated Press 72 er
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6.1 B ritish Egg Marketing Board advertisement. Uni
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Image courtesy of the Advertising Archives 108 oli
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6.2 Anchor Butter advertisements. Image courtesy of the Cat
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Advertising Archives 117 a
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8.1 Cartoon by Frank Marasco used to illustrate a str
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news article on the 1952 Department of o A
Agriculture Yearbook 154 ed t
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8.2 Them, 1954. Dir. Douglas Gordon. Image en
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courtesy of Warner Bros. The Kobal Collection 156 m - li
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