Muslim Fashion: Contemporary Style Cultures

417 Pages·2015·7.002 MB·English

by  Reina Lewis

MUSLIM FASHION
M
F
F
N
A
A
MI
M
O
L
S
S
U
S
U
H I
H
H
U
S
S
I
I
O
S
O
LM
L
A
I
I
N
N
M
M
F
M
MUSLIM
FASHION
U
S Contemporary Style Cultures
REINA LEWIS
L
Duke University Press | Durham and London | 2015
I
M
© 2015 Duke University Press
All rights reserved
Printed in the United States of America on acid- free paper ♾
Designed by Heather Hensley
Typeset in Chaparral Pro by Tseng Information Systems, Inc.
Library of Congress Cataloging-in-Publication Data
Lewis, Reina, [date]– author.
Muslim fashion : contemporary style cultures / Reina Lewis.
pages cm
Includes bibliographical references and index.
isbn 978-0-8223-5914-2 (hardcover : alk. paper)
isbn 978-0-8223-5934-0 (pbk. : alk. paper)
isbn 978-0-8223-7534-0 (e-book)
1. Muslim women—Clothing—Turkey. 2. Muslim women—
Clothing—Great Britain. 3. Muslim women—Clothing—North
America. 4. Fashion—Turkey. 5. Fashion—Great Britain.
6. Fashion—North America. i. Title.
bp190.5.c6l49 2015
391′.2088297—dc23
2015012564
Cover art: © Alessia Gammarota / Crossing the street to meet
Dina Toki-O, Oxford Street, London, 2012.
WITH LOVE
FOR
Áine Duffy

IN MEMORY OF MY MOTHER
Estelle Lewis
1930–2014
Loving and Beloved

CONTENTS
xi Acknowledgments
1 INTRODUCTION Veils and Sales
35 CHAPTER 1
From Multiculture to Multifaith: Consumer Culture
and the Organization of Rights and Resources
69 CHAPTER 2
The Commercialization of Islamic Dress:
Selling and Marketing Tesettür in Turkey and Beyond
109 CHAPTER 3
Muslim Lifestyle Magazines: A New Mediascape
163 CHAPTER 4
Taste and Distinction: The Politics of Style
199 CHAPTER 5
Hijabi Shop Workers in Britain: Muslim Style
Knowledge as Fashion Capital?
237 CHAPTER 6
Modesty Online: Commerce and Commentary on the Net
287 CHAPTER 7
Commodification and Community
317 CONCLUSION
323 Notes
331 References
365 Index