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Download Mortland Gonzaga 0736M 10170 by ['peregrinum'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Mortland Gonzaga 0736M 10170
This study explores how organizations can effectively combine social media and traditional media to communicate with consumers in today's changing media landscape. A literature review found that while traditional media still reaches many people, social media has become a major force and requires organizations to engage in two-way conversations with consumers. The study involved surveys of 34 undergraduate public relations students and 32 communication professionals, as well as 6 interviews, to understand how each group currently uses different media. The results showed that most effectively reach modern audiences by using both social and traditional media together, building on the idea that media evolves along with society. Further research with larger, more diverse samples was recommended to continually assess changing audience preferences.
Detailed Information
| Author: | ['peregrinum'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 61 |
| Language: | English |
| Format: | |
| Price: | FREE |
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