Medical tourism and wellness : hospitality bridging healthcare (H2H)

481 Pages·2017·28.15 MB·English

by  Frederick J. DeMicco

MEDICAL TOURISM
AND WELLNESS
Hospitality Bridging Healthcare (H2H)©

Advances in Hospitality and Tourism
MEDICAL TOURISM
AND WELLNESS
Hospitality Bridging Healthcare (H2H)©
Edited by
Frederick J. DeMicco, PhD, RD
Foreword by Shirley Weis
Former Chief Administrative Officer, The Mayo Clinic
Apple Academic Press Inc. Apple Academic Press Inc.
3333 Mistwell Crescent 9 Spinnaker Way
Oakville, ON L6L 0A2 Waretown, NJ 08758
Canada USA
©2017 by Apple Academic Press, Inc.
No claim to original U.S. Government works
Printed in the United States of America on acid-free paper
International Standard Book Number-13: 978-1-77188-505-8 (Hardcover)
International Standard Book Number-13: 978-1-315-36567-1 (CRC Press/Taylor & Francis eBook)
All rights reserved. No part of this work may be reprinted or reproduced or utilized in any form or by any
electronic, mechanical or other means, now known or hereafter invented, including photocopying and re-
cording, or in any information storage or retrieval system, without permission in writing from the publisher
or its distributor, except in the case of brief excerpts or quotations for use in reviews or critical articles.
This book contains information obtained from authentic and highly regarded sources. Reprinted material is
quoted with permission and sources are indicated. Copyright for individual articles remains with the authors
as indicated. A wide variety of references are listed. Reasonable efforts have been made to publish reliable
data and information, but the authors, editors, and the publisher cannot assume responsibility for the validity
of all materials or the consequences of their use. The authors, editors, and the publisher have attempted to
trace the copyright holders of all material reproduced in this publication and apologize to copyright holders
if permission to publish in this form has not been obtained. If any copyright material has not been acknowl-
edged, please write and let us know so we may rectify in any future reprint.
Trademark Notice: Registered trademark of products or corporate names are used only for explanation
and identification without intent to infringe.
Library and Archives Canada Cataloguing in Publication
Medical tourism and wellness : hospitality bridging healthcare (H2H) / edited by Frederick J.
DeMicco, PhD, RD.
Includes bibliographical references and index.
Issued in print and electronic formats.
ISBN 978-1-77188-505-8 (hardcover).--ISBN 978-1-315-36567-1 (PDF)
1. Medical tourism. 2. Medical care. 3. Hospitality industry. I. DeMicco, Frederick author,
editor
RA793.5.M43 2017 362.1 C2016-907925-2 C2016-907926-0
Library of Congress Cataloging-in-Publication Data
Names: DeMicco, Frederick, editor.
Title: Medical tourism and wellness : hospitality bridging healthcare (H2H) / editor, Frederick
J. DeMicco.
Description: Toronto ; New Jersey : Apple Academic Press, [2017] | Includes bibliographical
references and index.
Identifiers: LCCN 2016054876 (print) | LCCN 2016055679 (ebook) | ISBN 9781771885058
(hardcover : alk. paper) | ISBN 9781315365671 (eBook)
Subjects: | MESH: Medical Tourism
Classification: LCC RA793.5 (print) | LCC RA793.5 (ebook) | NLM W 81 | DDC 362.1--dc23
LC record available at https://lccn.loc.gov/2016054876
Apple Academic Press also publishes its books in a variety of electronic formats. Some content that appears
in print may not be available in electronic format. For information about Apple Academic Press products,
visit our website at www.appleacademicpress.com and the CRC Press website at www.crcpress.com
DEDICATION
Thank you to the wonderful, caring, courageous, smart and
forward thinking DeMicco Ladies in my Life

ABOUT THE EDITOR
Frederick J. DeMicco, PhD, RD
Frederick J. DeMicco, PhD, RD, MS PH, CGSP, is a Full Professor and
holds the Aramark Endowed Chair in the Department of Hospitality Busi-
ness Management at the University of Delaware. Formerly, he was Associate
Director in the School of Hotel, Restaurant and Recreation Management
at Penn State University, where he was Professor-in-Charge of the HRIM
undergraduate and graduate programs for five years. He also holds the Conti
Distinguished Professorship at the Pennsylvania State University, Univer-
sity Park, PA.
Dr. DeMicco’s research and scholarship interests are in international
strategic management, and hospitality leadership and Innovation. He has
worked on projects with the Aramark Corporation for the last four Summer
Olympics (Atlanta, Australia, Athens, and Beijing). He is on the editorial
board of the Hospitality Research Journal, as well as author and co-author
of more than 100 publications in the area of hospitality and tourism manage-
ment. Dr. DeMicco is ranked 12th among the 119 most cited international
hospitality faculty, and he is tied for 37th (with Harvard’s Michael Porter) as
a scholar most cited by hospitality education faculty.
He has sat on the boards of the Delaware Restaurant Association, the
Delaware Hotel & Lodging Association, and International CHRIE. He was
President of ICHRIE NENA.
Dr. DeMicco has taught and conducted research in Europe, Scandi-
navia, South America, Australia/NZ, China, and the Caribbean (including
cruise ships). He has co-authored, with James Keiser, Cihan Cobanoglu
with Robert N. Grimes, the textbook Contemporary Management Theory:
Controlling and Analyzing Costs in Foodservice Operations (5th edition).
The book is used at approximately 100 CHRIE-affiliated universities and
has been translated into Japanese. He is also the first author of Restaurant
Management: A Best Practices Approach with publisher Kendall-Hunt. Dr.
DeMicco is also a co-author with Dr. Marvin Cetron and Owen Davies for
the book Hospitality 2015: The Future of Hospitality and Tourism, which
looks at trends for the tourism hospitality and travel industry.
In 2008, Dr. DeMicco received the AH&LA Educational Institute’s
Lamp of Knowledge Award for Outstanding United States Educator.
viii About the Editor
Lodging Magazine honored Dr. DeMicco as the Lodging Industry’s Top
Education Innovator for 2006.
Dr. DeMicco completed his PhD in Hotel, Restaurant, and Institutional
Management at Virginia Polytechnic Institute and State University under
major Professor Dr. Michael D. Olsen. In 1996, he completed a sabbatical
in Hotel Management at Walt Disney World, Florida. Dr. DeMicco also
obtained a Ducktorate Degree from Disney University, Orlando Florida.
CONTENTS
List of Contributors .....................................................................................xiii
List of Abbreviations ....................................................................................xv
Advances in Hospitality and Tourism Book Series ....................................xvii
About the Series Editor ...............................................................................xix
Foreword by Shirley Weis, former Chief Administrative Officer,
Mayo Clinic .................................................................................................xxi
Prologue ....................................................................................................xxiii
Preface ........................................................................................................xxv
Part I: Introduction and Overview of Hospitality Bridging
Healthcare (H2H): Medical Tourism and Wellness ................................1
1. Introduction .....................................................................................................3
Frederick J. DeMicco
2. Introduction to the Phenomenon of “Medical Tourism” ...........................19
Dan Cormany
Part II: A Systems Model for Hospitality Bridging Healthcare
(H2H) as a Driver for High Quality Patient/Guest
Service Delivery .........................................................................................45
3. Using the System Model to Describe the Workings of the
Mayo Clinic for Medical Tourism................................................................47
Frederick J. DeMicco and Dongqiong Patty Luo
4. An Overview of the Affordable Care Act and the Importance
of Bringing Hotel/Hospitality Quality Services to Healthcare ..................75
Barbara Otto-Bedard and Frederick J. DeMicco
5. A Disney Approach to Medical Tourism and Wellness ..............................95
Frederick J. DeMicco
6. Improving the Health Care: The Patient/Guest Experience Academy ...103
Frederick J. DeMicco and Ali Poorani
7. Bringing Hotel Hospitality Service Skills to Healthcare: