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About Investigacao Das Motivacoes de Compras R
1. O documento discute as relações entre as motivações de compras e as dimensões da experiência do usuário (UX). 2. É investigada a existência de relações entre as motivações de compras classificadas em utilitárias ou hedônicas e as dimensões da UX: usabilidade, estética e emoção. 3. Os resultados demonstraram que as motivações de compras se relacionam principalmente com a dimensão emocional da UX e são predominantemente hedônicas, relacionadas ao prazer e benefícios experiencia
Detailed Information
| Author: | ['Gabriella Lima'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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