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Download International Strategic Marketing: A European Perspective by J.B. McCall, Marilyn Stone in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About International Strategic Marketing: A European Perspective
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
Detailed Information
| Author: | J.B. McCall, Marilyn Stone |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9780415314176 |
| Pages: | 283 |
| Language: | English |
| File Size: | 1.127 |
| Format: | |
| Price: | FREE |
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