Innovation in Hospitality Education: Anticipating the Educational Needs of a Changing Profession

236 Pages·2018·3.81 MB·English

by  Jeroen A. Oskam

Innovation and Change in Professional Education 14
Jeroen A. Oskam
Daphne M. Dekker
Karoline Wiegerink E ditors
Innovation in
Hospitality
Education
Anticipating the Educational Needs of a
Changing Profession
Innovation and Change in Professional
Education
Volume 14
Series editor
Wim H. Gijselaers, School of Business and Economics, Maastricht University,
The Netherlands
Associate editors
L.A. Wilkerson, Dell Medical School at the University of Texas at Austin, TX, USA
H.P.A. Boshuizen, Center for Learning Sciences and Technologies,
Open Universiteit Nederland, Heerlen, The Netherlands
Editorial Board
Eugene L. Anderson, Anderson Policy Consulting & APLU, Washington, DC, USA
Hans Gruber, Institute of Educational Science, University of Regensburg,
Regensburg, Germany
Rick Milter, Carey Business School, Johns Hopkins University, Baltimore, MD, USA
Eun Mi Park, JH Swami Institute for International Medical Education,
Johns Hopkins University School of Medicine, Baltimore, MD, USA
SCOPE OF THE SERIES
The primary aim of this book series is to provide a platform for exchanging
experiences and knowledge about educational innovation and change in professional
education and post-secondary education (engineering, law, medicine, management,
health sciences, etc.). The series provides an opportunity to publish reviews, issues
of general significance to theory development and research in professional education,
and critical analysis of professional practice to the enhancement of educational
innovation in the professions.
The series promotes publications that deal with pedagogical issues that arise in the
context of innovation and change of professional education. It publishes work from
leading practitioners in the field, and cutting edge researchers. Each volume is
dedicated to a specific theme in professional education, providing a convenient
resource of publications dedicated to further development of professional education.
More information about this series at http://www.springer.com/series/6087
Jeroen A. Oskam • Daphne M. Dekker
Karoline Wiegerink
Editors
Innovation in Hospitality
Education
Anticipating the Educational Needs of a
Changing Profession
Editors
Jeroen A. Oskam Daphne M. Dekker
Research Centre Research Centre
Hotelschool The Hague Hotelschool The Hague
The Hague, The Netherlands The Hague, The Netherlands
Karoline Wiegerink
Research Centre
Hotelschool The Hague
The Hague, The Netherlands
Innovation and Change in Professional Education
ISBN 978-3-319-61378-9 ISBN 978-3-319-61379-6 (eBook)
DOI 10.1007/978-3-319-61379-6
Library of Congress Control Number: 2017949868
© Springer International Publishing AG 2018
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of
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The publisher, the authors and the editors are safe to assume that the advice and information in this book
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Printed on acid-free paper
This Springer imprint is published by Springer Nature
The registered company is Springer International Publishing AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To the memory of Ton Lodder, for his
inspiring vision of hospitality and hotel
innovation, and his enthusiastic dedication
to sharing his ideas with schools and with
students.
Contents
1 Introduction: Innovation in Hospitality Education ............................. 1
Jeroen A. Oskam
Part I Redefining the Hospitality Curriculum
2 Hospitality Education: A Third Paradigm ........................................... 15
Jeffrey B. Catrett
3 Education for Hospitality Management ................................................ 33
Conrad Lashley
Part II Design of the Hospitality Curriculum
4 Expertise: The Theory of Experimentation .......................................... 51
Clare Hindley and Beverley Wilson-Wünsch
5 Genuinely Hospitable Behavior in Education ...................................... 65
Daphne Maria Dekker
6 Future Curricula of International Hospitality
Management Education .......................................................................... 77
Robert J. Coelen and Sjoerd Gehrels
7 Information Technology in Hospitality Education ............................... 87
Giampaolo Viglia, Mirko Pelloia, and Dimitrios Buhalis
Part III Curriculum Innovations
8 Aligning Direction and Delivery of Education to the Needs
of the Future: A Guideline to Finding the Right Balance
Between a Managerial and Educational Approach ............................. 103
Jan Willem van Brouwershaven
vii
viii Contents
9 Developing the Intercultural Competence of Twenty-First-Century
Learners with Blogging During a Work Placement Abroad ............... 123
Ankie Hoefnagels and Sylvia Schoenmakers
10 Addressing the Challenges Facing Hospitality Academic
Programs in the USA: Portfolios and Action Learning ....................... 143
Ajai Ammachathram and David M. Anderson
11 Developing the Edge Hotel School ......................................................... 161
Peter Jones and Andrew Boer
12 Hospitality Business Simulations Today: New Generation
Simulations for New Generation Students
in a New Generation Marketplace ......................................................... 181
Peter Starks and William Carroll
Part IV Lifelong Learning
13 Investing in People: Training Is Not a Cost! ......................................... 197
Conrad Lashley
14 Value Creation Through Hospitality: A Case Study
on the Effect of Hospitality Trainings ................................................... 215
Karoline Wiegerink
15 Conclusion: The Future of Hospitality Education ............................... 231
Jeroen A. Oskam
About the Authors
Dr. Ajai Ammachathram is a hospitality leader and educator who has been associ-

ated with food and beverage management for over 18 years. He is a certified hospi-
tality educator (CHE) from the American Hotel and Lodging Association Educational
Institute and holds a doctoral degree in leadership (higher education) from Eastern
Michigan University. He holds three degrees in hospitality management from the
University of Madras, India (bachelor’s), Southern New Hampshire University,
New Hampshire (bachelor’s), and Eastern Michigan University, Michigan
(master’s).
He brings a wealth of industry management experience from various sectors of
the hospitality industry, more specifically from:
• Food and beverage management serving airline passengers
• Students in college dining services
• Restaurant guests at The Ritz-Carlton
• Day-to-day customers in various retail industries
• Healthcare patients for a 600-bed hospital in Southwestern Ontario
He is an assistant professor at Hospitality, Restaurant, and Tourism Management
at the University of Nebraska-Lincoln. He strongly believes in a collaborative/
hands-on approach to education and adores being a “guide on the side” in the class-
room rather than a “sage on the stage.” He considers his passion and love for the
hospitality industry as his key asset which he always brings to the classroom based
on his extensive qualifications and years of experience.
Dr. David M. Andersonhas worked in the education field for over 30 years, in a

variety of capacities, including as a mathematics and computer science teacher, a
researcher for the Bureau of Accreditation and School Improvement Studies, an
executive associate for Research and Assessment with the National Board For
Professional Teaching Standards, an associate director for the National Science
Foundation’s Statewide Systemic Initiative in South Dakota, a lead administrator at
a professional development school (PDS) in Maryland, and a faculty member in the
states of Maryland and Michigan in the USA. He is currently the coordinator of the
ix
x About the Authors
PhD program in Educational Leadership at Eastern Michigan University. He has
published over 50 articles and book chapters, completed over 100 scholarly presen-
tations, and authored over 20 funded grant proposals. He is a past president of the
Michigan Association of Professors of Educational Administration and has been
awarded the EMU College of Education Innovative Scholarship Award, the EMU
College of Education Special Service Award, the EMU and the Maryland Association
of Higher Education Award for Outstanding Research, the EMU Alumni Association
Teaching Excellence Award, and the University of Michigan Award for Outstanding
Dissertation in School Administration.
Andrew Boer, MBAis the principal of the Edge Hotel School, which offers inten-

sive, 2-year degree courses validated by the University of Essex in which under-
graduate students both read for their degrees and help to operate and manage a fully
commercial four-star country house hotel. The Edge Hotel School thus offers a
challenging mix of academic and practical experience for aspiring young students/
professionals underpinned by its unique “industry-engaged” educational philoso-
phy and by its learning and teaching strategies.
Prior to his appointment at the Edge Hotel School, Andrew was employed at the
Bournemouth University in the role of associate dean of Hospitality and Tourism
and also developed and ran up to 11 hospitality partnership courses in locations as
diverse as Switzerland, Greece, Israel, and Australia. His research interests are in
the fields of small business management and strategy in the hospitality industry and
he has, over the recent past, developed a pragmatic expertise for successfully man-
aging less conventional forms of higher education!
Professor Dimitrios Buhalis is head of the Department of Tourism and Hospitality,

director of the eTourism Lab, and deputy director of the International Centre for
Tourism and Hospitality Research, at the Bournemouth University in England. He
is a strategic management and marketing expert with specialization in information
communication technology applications in the tourism, travel, hospitality, and lei-
sure industries. His research area is cutting across a number of disciplines and is
looking into adoption of innovations for creating value for both consumers and
organizations. Current research focus includes smart tourism, SoCoMo marketing
(social media, context, and mobile marketing), augmented reality, experience man-
agement and personalization, reputation and social media strategies, and accessible
and special diet (allergens) tourism.
Dr. William Carrol is the CEO of Marketing Economics, a consulting firm special-

izing in travel industry pricing, distribution, new media marketing, and revenue
management and strategic planning. His clients are hotel management companies,
individual properties, and travel intermediaries.
Bill Carroll retired in 2015 as a clinical professor of marketing at the Cornell
University School of Hotel Administration. He taught courses in economics, new
media marketing, pricing, marketing distribution, and yield management. Carroll
has been recognized numerous times as teacher of the year at the school and offers
several successful online courses through eCornell.